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UNIVERSAL LOVE
Studio of Ali Van Godil @alitheblissful
حب
Creative, design and art for brands, culture, & devotion. @strawberryranch.co @gul.gallery
POSTS STORIES REELS TAGGED
Design as Devotion. 🚨🌷🎨
New poster work for @publicrecordsnyc July line up. 

Hand painted watercolors and ink calligraphy. Colors, movement, tranquility and space are so essential for me. I wanted to see how I could communicate divine joy and wonder yet stillness and serenity. 

Thank you Shane and Margot for the trust. taken in New York, New York by @houseofgul
43
4 months ago
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New Work Spotlight ❤️🫱🏽‍🫲🏾
*Explorations that were rejected that I loved*
Swipe to see progress for the final piece. 👉🏽👉🏽

It was a pleasure to work with Riz Ahmed and WeTransfer to create custom artwork around his philosophy of creative expansion and evolution. We started with exploration, sketches and a conversation. Using the creative journey as a reflection for the spiritual journey within, we highlighted how to explore that visually. From Ego to Love as the outer and inner realms of creative evolution we depicted that using classical infographics and hand drawn elements for a personal and timeless feel.
‍
WeTRANSFER @wepresent 
‍Holly Fraser
Suzanne Tromp
Danielle B.

CREATIVE DIRECTOR
‍Riz Ahmed @rizahmed 

DESIGN DIRECTOR | ARTIST
Ali Van Godil @alitheblissful taken in London, United Kingdom by @houseofgul
24
a year ago
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“In our view, few studios create design work with as much spirit and creative conviction as House of Gül.
Its founder, Ali Van Gödil, is both a creative director and a facilitator of expression, even running a communal gallery space for artists and designers in Portland and New York City. The following references, chosen by Van Gödil, reflect the studio’s purpose: to use design, art and production as a modality for raising consciousness
and joy.”
— It’s Nice That @itsnicethat 

Honored to contribute and share my research practice in the New Rules report, a collaboration by WePresent /
WeTransfer @wepresent @wetransfer x It’s Nice That @itsnicethat - an important manual that explores the uncertain future of design, offering guidance across three areas in flux: trends, research and new roles.

This research offers a insightful guide to how to navigate the creative industry, personal workflow and careers while still making design that is relevant and original, in the midst of AI technologies and rapid modernization.

Featuring conversations and tips from:
Erik Carter @erikinternet 
Special Offer @specialoffer.inc 
Shamma Buhazza @shamma.buhazza 
House of Gül @houseofgul 
Wedge @wedgestudio 
Little Troop @littletroopinc 
Maya Man @mayaontheinternet 

Design: Chantal Jahchan @chantaljahchan 

Full report available at Itsnicethat.com and wepresent.com taken in London, United Kingdom by @houseofgul
23
2 years ago
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New artwork -
01 the merciful. (Ar Rahman)

Devotional offering to the Most high. 
Mercy to mankind. Love is not a feeling but our natural home. One. taken in Portland, Oregon by @houseofgul
7
9 days ago
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Media spotlight 🫶🏽🧿

Our custom painting and creative direction work highlighted in the latest Culted magazine @culted with the amazing team at @thesocietyofcloth 

Shout out to everyone who brought this to life, and the team at Culted for the feature. 💖💅🏽

Campaign: @thesocietyofcloth 

Direction: @alitheblissful @avni.goel 
Photo: @adamnordby 
Art: @alitheblissful
Producer: @avni.goel 
Production: @nishakhater @shantibasu @inzainkhazi 
Stylist: @ajaitasaini 
Styling Assist: @maithreyigt 
Models: @maleehasansari @tayothetitan 
HMUA: @beautyby_melissa_ 
Casting - Tayo: @lorenznamalata taken in New York, New York by @houseofgul
13
13 days ago
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Visual design exploration for Macklemores upcoming tour. 
@macklemore 🧿🌼🪷

Artists can never be silenced. Slide to the last to see my design assistant. 
Hand painted ink, watercolor, acrylic, paper collage, and  color pencil. 🎨

Special thanks to the team at @chnge for the trust and guidance. 

100% of the proceeds benefitting organizations supporting the Palestinian movement.

Tickets can be purchased at Macklemore.com starting Monday at 10am. 

Proceeds from the tour will support HEAL Palestine, The PCRF, Middle East Children’s Alliance, IMEU, Jewish Voices for Peace, TAAWON Palestine, Palestinian Youth Movement, ANERA, GLIA, unrwa, Gaza Soup Kitchen, and Medical Aid for Palestinians. taken in New York, New York by @houseofgul
44
20 days ago
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Visual design exploration for Macklemores upcoming tour. 
@macklemore 🧿🌼🪷

Artists can never be silenced. As someone who grew up in the Pacific Northwest and has been listening to Macklemore since I was 15 this is a surreal full circle moment. 
Hand painted ink, watercolor, acrylic, paper collage, and  color pencil. 🎨

Special thanks to the team at @chnge for the trust and guidance. 

100% of the proceeds benefitting organizations supporting the Palestinian movement.

Tickets can be purchased at Macklemore.com starting Monday at 10am. 

Proceeds from the tour will support HEAL Palestine, The PCRF, Middle East Children’s Alliance, IMEU, Jewish Voices for Peace, TAAWON Palestine, Palestinian Youth Movement, ANERA, GLIA, unrwa, Gaza Soup Kitchen, and Medical Aid for Palestinians. taken in Seattle, Washington by @houseofgul
49
23 days ago
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Final poster design. 🇨🇳💖
Design Summer academy 2026. 
China, Hangzhou. 

Hand painted calligraphy and typography exploration. taken in Hangzhou, China by @houseofgul
0
a month ago
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Final poster design with my students from the Design Summer Academy workshop in China.🇨🇳💅🏽🛸
@designsummer_academy 

This poster was inspired by my time in China and all of the elements of slowing down and embracing stillness. Hand painted watercolor and ink to express slow freedom of typography and a regal calligraphy lion. Ornamented with a poem by Chinese poet, Li Bai.

I lead a 2 week workshop in Hangzhou with designers and helped them integrate meditation, movement and hand painted elements into typographic experimental posters.
Through our 2 week programming each student worked on their own poster with freedom combining personal elements and expression with typographic exploration. Ultimately leading to a final gallery showcase at the end where the whole campus got to see the fruits of our creativity.

Poster show is up until Sept. 11th, at Hangzhou Hesign Design Gallery
No.1 Chuangyi Road.
Zhuantang Town
West Lake District
310024 Hangzhou
PR.China

Special thanks to the team at DSA and my colleagues for the amazing support and companionship.
Jumping He @he_jumping 
Haiyu @haiyuz_ 
Lumi @hohonhong_lumi 
Maggie @maggieeee_art 
MoMo 
Genn
Wudi
Wanshu
NoNo
Suhei
Ryuichi @ryuichikawajiri 
Okuyama @_ai_u_e_o______ 
Markus @markusdressen 
Andre @andrefelipe.me 
Mr. Dong the driver
Xin @aixinax 

Photography by
DSa
Uma Grotrian-Steinweg & Pauline Messerschmidt
@umamalina 
@pauline.xdk taken in Hangzhou, China by @houseofgul
12
2 months ago
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We are all connected under the ethereal sphere of Space & Time.
Close your eyes and join us?

Excited to share new design work for LA based production company and cultural builders, Space & Time studio. @byspaceandtime 

Services: Brand Identity Design, Web Design, Web Development, Social Design, Copywriting. 

Creative Concept:
Architecture of Imagination.
A modular brand system that represent the infrastructure for ideas and imagination to build and flourish. Order and fluidity, movement and structure showing the interconnectedness of words, images, and negative space. The universe is vast and spacious and filled with information that is organized and dynamic for the human journey.

Take a look at the full site at:
spaceandtime.studio

Grateful for the love and trust to bring something so boundary pushing to life.

ST team:
Christine Wennekamp @wennekamp 
Eric Bach @ebachalypse 
Xavier Burt @xavierburt

Hog team:
Ali Van Godil @alitheblissful 
Harumi Miura
Jasmin M. taken in Los Angeles, California by @houseofgul
5
2 months ago
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We are all connected under the ethereal sphere of Space & Time.
Close your eyes and join us?

Excited to share new design work for LA based production company and cultural builders, Space & Time studio. @byspaceandtime 

Services: Brand Identity Design, Web Design, Web Development, Social Design, Copywriting. 

Creative Concept:
Architecture of Imagination.
A modular brand system that represent the infrastructure for ideas and imagination to build and flourish. Order and fluidity, movement and structure showing the interconnectedness of words, images, and negative space. The universe is vast and spacious and filled with information that is organized and dynamic for the human journey.

Take a look at the full site at:
spaceandtime.studio

Grateful for the love and trust to bring something so boundary pushing to life.

ST team:
Christine Wennekamp @wennekamp 
Eric Bach @ebachalypse 
Xavier Burt @xavierburt 

Hog team:
Ali Van Godil @alitheblissful 
Harumi Miura
Jasmin M. taken in Los Angeles, California by @houseofgul
28
2 months ago
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We are happy to be collaborating with House of Gül to bring “Opening of a Flower,” featured in the third issue of Kahf to the public.

From the personal collection of Ali Van Godil, the work reflects on the soft spiritual opening of a flower blossoming. Its title draws on Al-Fatiha, meaning “the Opening,” and the opening chapter of the Qur’an, evoking the divine movement of new beginnings.

Acrylic and colored pencil 
12 × 18”
Fine art print on heavyweight archival paper
Signed and numbered
Edition of 38

The print is now available online for a limited time, with exceptional detail and color accuracy.

Link in our bio. by @houseofgul
2
2 months ago
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