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Amy Craddock

@iamamycraddock

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Started a business on maternity leave
4 years in and still building 🤍
@thefittingservice & @thefemalegrowthmindset
📍London & Kent

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As a naturally shy person networking is something I just do not do. But I have decided the only way to get more confident is to throw myself into situations where I am not 😅

Today was my first DTC live event and I have left on such a high.

Not only was it so nice to be in a room of people who just speak the same language, as being a solo founder talking to yourself gets a bit repetitive. The talks were brilliant and left with loads to reflect on and the food @balthazarldn was absolutely delicious !

Thank you to @dtclive for hosting such a great event

If you’re building in ecomm I would love to connect, drop a 👋🏻 below

#ecommerce #shopifyseller #dtcbrand #networkingevent #womeninbusiness by @iamamycraddock

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4 months ago

Finally the summer has begun 🌞

#venice #annualleave #italy #holidayseason #motherandson by @iamamycraddock

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4 months ago

Anyone else guilty of this ? 🤭

Focusing on your homepage like it’s the only way customers will land on your website, when in reality it’s just one page of many…

If you’ve been neglecting everything that isn’t your homepage … this is your sign to do a little website audit

#shopifywebsite #shopifyseller #ecomm #homepagedesign #founderlife by @iamamycraddock

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5 months ago

Three things I do when I have had a bit of a rubbish day…

Our minds are wired to focus on the negative, it is a protection mechanism, but it does not always serve us.
So when a day feels heavy, here is what I actually do to reframe it.

The first thing I do before anything is remind myself that it is okay to have “meh” days, and sometimes they are needed to appreciate the good days.

I think of three things that went well. Three because it is the number of creation and I am consciously trying to create a new way of seeing the day. Our brains will always find the bad first, so this is a deliberate override.

I tell myself to stop spiralling. Not gently. Almost like a friend telling me to get a grip. The mind gallops ahead if you let it and most of what it catastrophises about never actually happens.

I change the scenery. A walk, the sauna, or sometimes just moving into another room. It sounds too simple but it genuinely works.

None of this is groundbreaking. But having a small toolkit for the hard days makes a real difference.

Save this for when you need it and I hope it helps 🫶

#mindsettools #foundermindset #dayslikethese #personaldevelopmentjourney #reframe by @iamamycraddock

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5 months ago

You start a business thinking you’re going to grow it, when in reality the business grows you 📚

When I started my business on maternity leave I didn’t realise how much of a journey I would go on…

I knew if there was one thing I needed to do, it would be to maximise my time and productivity so I started reading during night feeds, 1. because I didn’t actually want the blue light from any screens to affect me falling back asleep but second of all it felt like time that I could use to learn.

Little didn’t I know that the 7 habits of highly effective people would send me down a self development path that has not only changed my perception of so many things, led me to start my quote page @thefemalegrowthmindset but also to find something I that thoroughly enjoy.

These are just a few of my favourites I have read since starting my business.

Pop in the comments below a book you would recommend to somebody ✨

#booksbooksbooks #selfdevelopmentjourney #ceomindset #7habitsofhighlyeffectivepeople #booksthatinspire by @iamamycraddock

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5 months ago

Disappear for 6 months they said...

I’ve been disappeared for four years 😅

And yes, six months is enough time to build new habits, create real momentum, show up differently.

I’m not dismissing that.

But we don’t seem to talk about the years you spend quietly building before anything looks impressive from the outside.

The seasons where you’re doing all the right things and it still feels slow. The moments you wonder if you’re behind, if you missed the window, if everyone else just... got it faster.

You didn’t miss anything.

The fact that you started is the whole thing. Most people never do.

So if you’re somewhere in the middle right now, not where you began but not yet where you’re going, this is your sign.

You’re not behind.
You’re not failing.
You’re building.

So this is your reminder, things take time, time takes time, you’re in the right place.

Keep going🤍

#motivation #youredoinggreat #founderlife #dontcompareyourself #transformationjourney by @iamamycraddock

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5 months ago

I was so excited when I saw this that I had to share !

The prompt I used created a 90 day analytics review& growth opportunities, with takeaways on my reach, metrics such as link taps, content by mix and where I need to improve

For the full prompt that I used drop Instagram in the comments and I will personally message you.

#claudeai #instagramtips #instagramgrowth #founderlife #instagramengagement by @iamamycraddock

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5 months ago

A week summary in photos 📸

#london #weekinreview #londonbuildings #flowers #changingroomselfie by @iamamycraddock

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5 months ago

My biggest flex since starting a business with a baby ?

Learning to be flexible and learning to adapt !

Anyone who knows me will laugh because I am one of the most routine obsessed, change resistant people you will ever meet.

But four years of running a business with a small human in tow has forced me to adapt.

The plan you started with takes a completely different direction, what you were certain was going to work doesn’t, sick days where you have to change your day/week around.

And just when you think you’ve figured out the baby stage, they become a toddler, and just when you have figured out the toddler stage they start school. You keep learning, adapting and growing.

I always say business is like a Rubix’s cube. Sometimes you have to change some layers to get closer to the next one. It doesn’t always look like progress in the moment but every twist gets you closer to where you want to be.

So if you are just starting out in business, you are a new mum trying to figure it all out, know this. The twists and turns are not a sign you’re doing it wrong. They are a sign you’re doing it.

Flow with the change as hard as it can be at the time, every layer you shift gets you closer to the version of yourself and the life you are building towards.

Save this if it resonates 🫶

#startingabusiness #mumtrepreneur #personaldevelopment #biggestflex #mindsetshift by @iamamycraddock

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6 months ago

How cute are those ducklings ? 🐥

A lovely day spent at @leedscastleuk

#daysout #beingpresent #ducklings #leedscastle #blossom by @iamamycraddock

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6 months ago

Views that just don’t get old 😍

#london #regentstreet #thelangham #londonenthusiast #londonentrepreneurs by @iamamycraddock

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6 months ago

A Sunday well spent 🤍

For anyone who is craving trees by the end of the week @trosleycountrypark is definitely worth a visit

#sundayreset #naturewalks #beinnature #mumlife #forestbathing by @iamamycraddock

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6 months ago