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ÍCON Studio

@iconcgi

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Creative Production Studio
CGI | Animation | Retouching | A.I
São Paulo | Brazil 🇧🇷
[email protected]

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2 months ago

Nesse vídeo feito com ajuda da Inteligência Artificial a ideia foi mostrar de forma rápida e impactante uma cena que jamais conseguiríamos gravar, a Piazza del Duomo completamente vazia no fim de tarde.

In this video made with the help of Artificial Intelligence, the idea was to quickly and impactfully show a scene that we could never record, the Piazza del Duomo completely empty in the late afternoon. @higgsfield.ai taken in Milan,Italy by @iconcgi

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3 months ago

Mascarello Roma

Além das imagens externas, o projeto também incluiu a produção de imagens internas dos ônibus da família Roma — e este foi um dos aspectos mais detalhados e tecnicamente exigentes de toda a campanha.
Reproduzir com precisão o interior de um ônibus em CGI requer um nível excepcionalmente alto de precisão técnica: cada assento, painel, acabamento, janela, corrimão e detalhe de acabamento deve ser modelado e texturizado com cuidado para transmitir a qualidade e o conforto que a Mascarello oferece ao passageiro.
A iluminação interna também representou um desafio — equilibrar a luz natural que entra pelas janelas com a iluminação artificial do teto, preservando a sensação de amplitude e conforto no ambiente.
O resultado é um conjunto de imagens internas com alto grau de realismo, que comunicam claramente o conforto, a ergonomia e a qualidade de acabamento que distinguem cada modelo da família Roma.

Beyond the exterior images, the project also included the production of interior shots of the Roma family buses — and this was one of the most detailed and technically demanding aspects of the entire campaign.
Accurately reproducing a bus interior in CGI requires an exceptionally high level of technical precision: every seat, panel, trim, window, handrail, and finishing detail must be modeled and textured with care to convey the quality and comfort that Mascarello delivers to the end passenger.
Interior lighting also presented its own challenge — balancing the natural light coming through the windows with the artificial ceiling lighting, while preserving the sense of spaciousness and comfort within the environment.
The result is a set of interior images with a high degree of realism, clearly communicating the comfort, ergonomics, and finishing quality that distinguish each model in the Roma family. by @iconcgi

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5 months ago

A CGI study for cosmetics, exploring glass, reflections, light, and texture to enhance the product to its fullest potential.

No physical production.
No limitations.
With complete control over every detail.

More creative freedom, more speed, and images ready to sell. @vichybrasil @vichylaboratoires by @iconcgi

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5 months ago

For nearly two decades, ICON Design has been the CGI partner of choice for brands like Nissan, RAM, Renault, and Mascarello — delivering photorealistic images and cinematic films that go beyond what conventional production can achieve.
Our studio handles the entire pipeline in-house: creative direction, 3D modeling, animation, rendering, and post-production. Everything under one roof, with the quality and precision that global campaigns demand. by @iconcgi

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6 months ago

This CGI project explores form, ergonomics, and materials to translate the experience of an automotive interior with precision and sophistication. Every curve, texture, and detail was carefully considered to enhance the product and communicate the highest level of quality.

With CGI, it’s possible to present automotive components with complete creative control—no limitations, only intention. @hyundaibr @hyundai by @iconcgi

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7 months ago

This is a behind-the-scenes look at the Renault Kardian launch project — where technology, art direction, and CGI come together to create campaigns without limitations.

From 3D modeling to the final render, every detail is meticulously crafted to achieve realism, consistency, and visual impact. by @iconcgi

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7 months ago

Fast and Fluffy 🥹

@adonisalcici ArtCars by @gabriiel_arruda

#porschemoment #artcar #porschegt by @iconcgi

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7 months ago

PT | Neste case, exploramos como a inteligência artificial pode transformar um produto icônico em uma nova linguagem visual — reinterpretando carros da Porsche com uma estética inesperada de pelúcia, criando uma composição única e memorável.

A IA abre novas possibilidades para campanhas, conceitos criativos e exploração visual, permitindo que marcas testem ideias, estilos e narrativas com muito mais velocidade.

Mais do que gerar imagens, usamos IA para criar conceitos visuais que destacam produtos e ampliam o potencial criativo das marcas.

EN | In this case study, we explore how artificial intelligence can transform an iconic product into a new visual language—reinterpreting Porsche cars with an unexpected plush aesthetic, creating a unique and specific composition.

AI opens up new possibilities for campaigns, creative concepts, and visual exploration, allowing brands to test ideas, styles, and narratives much faster.

More than just generating images, we use AI to create visual concepts that highlight products and expand the creative potential of brands.

@porschebrasil @porsche @stuttgartporsche by @iconcgi

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7 months ago

The goal here was not just to represent a car, but to transform the model into a digital work of art—where setting, color, and light exist to guide the eye and enhance the design.

Every detail was carefully considered so that the vehicle is the absolute protagonist of the scene, as in a gallery, not in a typical realistic environment. @porsche @porschebrasil by @iconcgi

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8 months ago

CGI and AI applied to cosmetic images mean more control, more speed, and greater visual impact. by @iconcgi

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8 months ago

Full CGI automotive project, developed in Unreal Engine for the launch of the Nissan Magnite in Mexico.

It was over 4 minutes of video, produced entirely in CGI — even without having access to the final physical model of the car.

A clear example of how CGI allows you to anticipate campaigns, maintain total visual control, and enable global launches with agility and precision.

CGI is not just visual.

It’s a launch strategy. by @iconcgi

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8 months ago