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ÍCON Studio

@iconcgi

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Creative Production Studio
CGI | Animation | Retouching | A.I
São Paulo | Brazil 🇧🇷
[email protected]

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Nesse vídeo feito com ajuda da Inteligência Artificial a ideia foi mostrar de forma rápida e impactante uma cena que jamais conseguiríamos gravar, a Piazza del Duomo completamente vazia no fim de tarde.

In this video made with the help of Artificial Intelligence, the idea was to quickly and impactfully show a scene that we could never record, the Piazza del Duomo completely empty in the late afternoon. @higgsfield.ai

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Em abril fizemos o lançamento dos nossos moveis em Milão. Em breve gravarei vídeos contando como foi essa experiencia, mas agora vamos focar em outra coisa, na criação de conteúdo com IA.

Pretendo postar nossa caminhada nesse novo universo, e mostrar de algum jeito como o fator humano sempre será fundamental nesse processo.

Esse é o primeiro de uma série estudos de vídeos que estou produzindo com IA para o nosso Studio.

O desafio é mostrar como o storyboard é essencial no processo. IA sozinha não resolve, IA sozinha não pensa.
Todo o processo antes da geração das imagens foi feito manualmente.

A ideia desse vídeo foi unir elementos da moda com a nossa cadeira OBV.

@icondesign.concept @iconcgi

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Mascarello Roma

Além das imagens externas, o projeto também incluiu a produção de imagens internas dos ônibus da família Roma — e este foi um dos aspectos mais detalhados e tecnicamente exigentes de toda a campanha.
Reproduzir com precisão o interior de um ônibus em CGI requer um nível excepcionalmente alto de precisão técnica: cada assento, painel, acabamento, janela, corrimão e detalhe de acabamento deve ser modelado e texturizado com cuidado para transmitir a qualidade e o conforto que a Mascarello oferece ao passageiro.
A iluminação interna também representou um desafio — equilibrar a luz natural que entra pelas janelas com a iluminação artificial do teto, preservando a sensação de amplitude e conforto no ambiente.
O resultado é um conjunto de imagens internas com alto grau de realismo, que comunicam claramente o conforto, a ergonomia e a qualidade de acabamento que distinguem cada modelo da família Roma.

Beyond the exterior images, the project also included the production of interior shots of the Roma family buses — and this was one of the most detailed and technically demanding aspects of the entire campaign.
Accurately reproducing a bus interior in CGI requires an exceptionally high level of technical precision: every seat, panel, trim, window, handrail, and finishing detail must be modeled and textured with care to convey the quality and comfort that Mascarello delivers to the end passenger.
Interior lighting also presented its own challenge — balancing the natural light coming through the windows with the artificial ceiling lighting, while preserving the sense of spaciousness and comfort within the environment.
The result is a set of interior images with a high degree of realism, clearly communicating the comfort, ergonomics, and finishing quality that distinguish each model in the Roma family.

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A CGI study for cosmetics, exploring glass, reflections, light, and texture to enhance the product to its fullest potential.

No physical production.
No limitations.
With complete control over every detail.

More creative freedom, more speed, and images ready to sell. @vichybrasil @vichylaboratoires

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This project was produced 100% in CGI — every angle, every detail of material, every scene created with total control. Faster, more flexible, and with results comparable to a real campaign.

Esse projeto foi produzido 100% em CGI — cada ângulo, cada detalhe de material, cada cena criada com controle total. Mais rápido, mais flexível e com resultado de campanha real. @electroluxbr

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This CGI project explores form, ergonomics, and materials to translate the experience of an automotive interior with precision and sophistication. Every curve, texture, and detail was carefully considered to enhance the product and communicate the highest level of quality.

With CGI, it’s possible to present automotive components with complete creative control—no limitations, only intention. @hyundaibr @hyundai

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Fast and Fluffy 🥹

@adonisalcici ArtCars by @gabriiel_arruda

#porschemoment #artcar #porschegt

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2025 Nissan Brasil Frontier ATTACK designed by our Design Specialist Fernando Andrade @fer._martins, and some awesome compositioned CG scenes done in collaboration with @icondesign.studio @iconcgi

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2025 Nissan Brasil Frontier ATTACK designed by our Design Specialist Fernando Andrade @fer._martins, and some awesome compositioned CG scenes done in collaboration with @icondesign.studio @iconcgi

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