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IDCO Studio ™️

@idco.studio

48.1K

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Crafting + Connecting Interior Design Studios Since 2015
Branding, Website + Business Templates
Need custom work? Visit @kwinmade

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8 months ago

Most difficult projects don’t start that way. They start with small red flags that are easy to ignore.

The way a client communicates in the inquiry phase will shape the entire project. Learning to spot misalignment early is what protects your time, your energy, and the quality of your work.

Save this for your next inquiry, and head to the link in bio to read more. by @idco.studio

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6 months ago

For nearly a decade, we’ve helped interior designers build brands that set them apart. Today, we’re taking it even further by helping you ensure what happens behind the scenes is just as sophisticated and strategically sound.

This collaboration with Renee (@with_tandem) and Brooke (@brooke__stoll_) introduces a new standard for running an interior design studio. It’s about more than looking polished; it’s about being built to last, to grow, and to truly thrive.

Explore the collection and discover how to elevate not just your work, but your entire business. by @idco.studio

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a year ago

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2 months ago

Another successful first day is in the books ✔️

We’re saying goodnight to an incredible group of campers with full hearts, great energy, and so much excitement for what’s ahead!

Day one kicked off with a warm Austin welcome hosted by our friends @supplyshowroom before making our way to the Proper hotel for registration and a little lunchtime pick-me-up courtesy of @fourhandsfurniture.

Our welcome keynote by hosts @anastasiacasey_ and @lindseybrookedesign was followed by an incredible conversation with special guest Kelsey McGregor of @kelseyleighdesignco. We wrapped up the evening with happy hour and a Salt & Stone inspired dinner with sunset views of downtown Austin.

We couldn’t have asked for a better group of designers, sponsors, and industry friends willing to gather, share, and connect. Cheers to another successful start to Camp! taken in Austin, Texas by @idco.studio

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2 months ago

Every year, Design Camp alumni ask us the same thing: are we going back to The Austin Proper?

The answer is most definitely yes! We believe your ability to focus, dream up new concepts, and make real connections is tied directly to the room you’re standing in — so we keep returning to the one hotel that treats that lives up to those expectations.

Years later, Kelly Wearstler is still hand-curating and swapping out the vintage collection herself — proof that commercial and hospitality spaces can feel as personal and collected as someone’s actual home.

The intricate tile work is worth a study up close. The millwork pulls from ancient Japanese practices, yet applied in an entirely new way. Every surface here is a masterclass in creating an evocative experience — exactly the kind of environment we want Design Camp to think inside of.

Completely unique to the other Proper properties, it’s dripping in Texas charm and New York Swank. The palette built for a genuine sense of residence — and its staff bends over backward to make you feel at home. A luxury escape that allows space to expand our way of thinking.

Austin isn’t an accident, either — a 3 hour flight from each coast, 20 minutes from the airport, dead center downtown, and fast becoming a major design hub in the idnustry. This is why we keep coming back. We can’t wait to welcome y’all. taken in Austin Proper by @idco.studio

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2 months ago

Being a great designer and being a great studio owner are not the same skill. Most people don’t realize that until the business forces them to.

In the early days, it’s all you — the design decisions, the client calls, the timelines, the invoices. One person, one inbox, one brain holding it all together.

But as a studio grows, those two roles split. Designers focus on the work itself: creative direction, materials, the details that make a space feel finished. Studio owners focus on something else — the systems, team, and processes that let great design happen consistently, without you touching every single decision.

That shift can feel like you’re losing the creative part of the job. You’re not. You’re just doing it differently — building the structure instead of executing every detail yourself.
If you’re in that in-between stage right now, try asking a different question today. Instead of “what’s the next design decision I need to make?” ask “what system would make this decision easier next time?” That’s usually where real leadership starts.

#InteriorDesignBusiness #StudioOwner #InteriorDesignTips #DesignBusinessCoach #InteriorDesignerLife CreativeEntrepreneur by @idco.studio

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2 months ago

Instagram still has a role in growing an interior design studio. It’s just no longer the whole strategy.

Today, the designers landing consistent, high-quality inquiries are being found in more places than their feed — on Google, through AI-assisted search, in their local design community, and in the way past clients talk about working with them.

Four shifts we’re watching reshape client acquisition right now:

-Your website is now being read by AI tools, not just people, which changes what “optimized” actually means.
-SEO is quietly doing the trust-building work social media used to do.
-Local visibility is starting to outperform broad, global reach.
-Client experience itself is becoming a referral channel.

We go deeper into each of these and what to do about them, now on the blog.

If updating your website or client process is on the list, our Website Templates and Prospective Client Pipeline Bundle were built around exactly this shift.

#InteriorDesignBusiness #InteriorDesignerTips #InteriorDesignMarketing #DesignStudioLife #IDCOStudio by @idco.studio

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2 months ago

Throwing it back to this mood board from Design Camp last year, and honestly, what an experience that week was.

There was something so refreshing about stepping away from client projects and immersing myself in a room full of creative people, ideas, and inspiration. It was the kind of reset that reminds you why you love what you do. Hoping to make it back next year. by @idco.studio

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2 months ago

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3 months ago

Here’s the thing: clients don’t actually remember the bad news. They remember how you told them.

The designer who says “I’m so sorry, I’ll figure something out” reads as unprepared. The designer who says “Here’s what happened, here’s what I’m doing about it, here’s your options” reads as the expert they hired.

That second version isn’t a personality trait. It’s a template.

We wrote the 3 hardest ones so you don’t have to stare at a blank email mid-crisis:

1. The vendor damage claim (firm, factual, zero finger-pointing)
2. The client price change (confident, no apologizing for your own costs)
3. The discontinued item swap (calm, solution-first, no panic)

Our Client Email Bundle has 62 of these different emails ready to copy and send — comment GOOD NEWS and we’ll send you the direct link. by @idco.studio

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3 months ago

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3 months ago