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Sam Jacobson | Business Coach

@ideactionconsulting

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Book better couples. Earn more. Own your time.
⭐ 1:1 coach to 1,000+ wedding pros
💻 Brand, Copy + Website Design
🎙️ Own Your Business podcast

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Sales is about helping people solve a problem, and nobody wants the solution until they understand the problem. Couples don’t know what they don’t know, so the pricing, the package details, and the push to book all land too early. Even when they never ask for it, teaching them what’s at stake is the job, and the vendor who does it well is usually the one they book.

So before your next inquiry reply, it’s worth asking whether you’re helping or just selling. by @ideactionconsulting

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8 days ago

When a couple ghosts or books someone else, price is the easiest thing to blame, and it’s usually the wrong thing.

Couples will pay more when they’re the right fit, they can see the value, they feel a real connection with you, they know what makes you different, and they trust you’ll take care of them. When those pieces are in place, price stops being the deal-breaker it feels like right now.

If you’re not sure which one is costing you the most, send us a DM, and we’ll help you find it. by @ideactionconsulting

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10 days ago

We hear the same thing everybody else is saying: it’s the market, it’s Gen Z, it’s oversaturated. But guess what? Not everybody’s having an off year, and the people with full calendars are dealing with the same market, the same couples, and the same competition.

So what’s the real difference for the pros booking clients they love at the prices they deserve? A whole bunch of things, but it starts with not blaming something they can’t fix. Instead, they’re doing the hard work of admitting something inside their marketing and sales might not be right, and that different results take doing something different.

Which means the thing standing between you and a fuller calendar is something you can start fixing this week. by @ideactionconsulting

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11 days ago

What if one trait could save you seven years of trial and error?

On the podcast, Josh Spiegel, founder and CCO of Birch Events, says the biggest difference comes down to grit: the passion to go the distance and the perseverance to push through the turbulence. His advice is to find a co-pilot who shares that grit and build together, and he figures doing that sooner would have saved him at least seven years.

Still, he wouldn’t change a thing. That rough stretch is what made him who he is today, and it gave him something real to offer the people around him. His lesson for the rest of us: show up in the right spaces, bring the grit, surround yourself with the right people, and you’ll get there too.

If October has you running on fumes, this one’s worth a listen. The full conversation is at the link in our bio. by @ideactionconsulting

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12 days ago

“Your routine is your job.”

When everything feels important, it’s easy to overfill your schedule and burn out. Choose the few habits that move your work—and your well-being—forward, then make them part of your routine.

You don’t have to do it all. You need a structure you can stick to.

What’s one routine that helps you stay on track? by @ideactionconsulting

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15 days ago

The party’s happening either way… and now her website finally matches the energy. 🎉

We’re so excited to reveal the new branding, copy, and website design for @kami__lalonde Pacific Northwest wedding photographer and the kind of person who’s there for every laugh, happy tear and full-send dance floor moment. (500+ weddings in, she’s seen them all.)

Kami’s photos (and personality) are full of life, and the new site had to be too: bold, warm, personal and made for couples who’d rather be present than posed.

Kami, it’s been a joy building this with you. Congratulations!

Go visit kamilalonde.com and cheers to your next chapter🍸✨ by @ideactionconsulting

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16 days ago

I set a trap for an AI chatbot. I asked Claude the same questions your couples are asking before they ever reach out to you: How much does a wedding cost? Do we need a planner? What should we spend on a photographer? Do we even need invitations?

The answers came back confident. And wrong. (Some of them VERY wrong.)

This is what couples bring to your inbox now. They skip the ten links and take the one answer, and that answer never asked about their region, their guest count, or what matters most to them. So when the budget on your discovery call makes no sense, this is often where it started.

Try it yourself this week. Ask a chatbot the questions a couple would ask about your service. Ask whether couples even need what you offer, and what they should ask when hiring someone like you. Screenshot what comes back, because that’s what your next couple believes before they ever talk to you. After the warm up on your next discovery call start with this question. “What have you learned about [your vendor category] so far?” by @ideactionconsulting

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18 days ago