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in d’you time(@indyoutime)'s profile avatar HD Profile

in d’you time

@indyoutime

3.6K
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🎥 A first of its kind YouTube REALITY SHOW about building a beauty brand.
Powered by @dyou.co
Watch the episodes on YouTube here👇🏻
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What does skincare and working out have in common? Here’s a BTS look at the thought behind our collaboration with @butteir.in 🤍 Location courtesy: @wellnessclubshangrila @shangrilanewdelhi [longevity, health and wellness, Indian skincare, collaboration, shoot BTS, behind the scenes, athleisure] by @indyoutime
6
4 days ago
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The internet has a way of giving us all the same references. In such a time, how do you tell the difference between inspiration and coincidence? [packaging mould, milky toner mist, inspiration vs coincidence, packaging similarities, out now on YouTube, skincare brand] by @indyoutime
37
11 days ago
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Every founder goes through their journey of learning when to expand their team, and how to delegate responsibilities, because growing the team goes hand in hand with growing the brand 🤍 [founder journey, hiring struggles, startup story, building a team, out now on YouTube, founder advice] by @indyoutime
1
14 days ago
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The realities of doing a brand upgrade is just this - all elements of your upgrade get rolled out at different timelines, and that’s an inevitable part of growing the brand. Watch the full episode on our rebranding journey through the link in bio to know more 🔗 [rebrand, logo upgrade, skincare brand, startup stories, founder journey, out now on YouTube] by @indyoutime
0
21 days ago
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Hiring is never easy, but what do you do when another brand tries to poach majority of your team? [hiring struggles, poaching employees, skincare brand, out now on YouTube] by @indyoutime
12
24 days ago
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We’ve all seen the Gen-Z at the workplace debates, but how do you really give this generation the space to create and have ownership over their work? As a young team, that’s something we’ve learnt and built over the years at d’you. What’s your take? [Gen Z employees, work culture, beauty office, creative freedom, out now on YouTube, office series] by @indyoutime
3
a month ago
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Are PR boxes actually worth all the hardwork and costs that go into it? What are the returns a brand gets on elaborate PR boxes sent to multiple creators? Here’s an insight into one of our most loved PR boxes that we sent out earlier this year - wooden & fully reusable Russian dolls for inbalance mini. Head to the link in bio for a further look into our marketing strategy 🔗 [PR box, influencer marketing, content seeding, PR and marketing, out now on YouTube, content creators, creator economy] by @indyoutime
3
a month ago
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We hit 100K🥹 Early days of @dyou.co was me on Canva designing posts with interesting topics in skincare no one else was talking about. That’s how d’you’s IG account started. And then when we launched the brand with hustle - I got in front of the camera to explain hustle’s formula because my audience was wondering who is this damn brand selling this promising formula for 3200!! So I made videos breaking down the science, the intention and to build trust with the very small audience who was interested in d’you. Founder content was NOT A THING at that time. I was simply a girl eager to science talk and show the genuine intent behind building cool formulas for the Indian market. And somewhere in this journey of 6 years this struck a chord with our community. Our social following on d’you has been built soo slow and soo organically. We are a bootstrapped brand and we’ve never had budgets for massive awareness or top funnel campaigns that usually brings large social followings very quickly for a lot of new brands. We are also a niche brand with a niche type of audience cohort. So hitting this 100K number has been a painstaking journey of the last 6 years. YES WE HIT 100K ORGANICALLY (FINALLY) AND IT FEELS IMMENSELY GRATIFYING LIKE HELL YEAH WE EARNED THIS!!🙌🏻 by @indyoutime
75
a month ago
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The one thing that new founders get the most confused by? The terminology. Working capital. Cash flow. OD facilities. What do they actually mean, and how do they work when you’re building a brand? Watch as we break down how working capital works for us at d’you, including why we recently got an OD facility to help fund multiple new launches. [working capital, business terminology, finance, founder lessons, building a beauty brand, entrepreneurship, Indian startup] by @indyoutime
6
a month ago
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Does influencer marketing still bring in revenue for brands? How do you get an ROI on collaborations, not just reach? What actually makes a creator partnership work? With influencer marketing, these questions are constantly being circulated, with no one right answer. Head to the link in bio to see a breakdown of how we’ve evolved our approach to influencer marketing to drive ROI beyond awareness, and what we look for in creator partnerships. 🔗 [influencer marketing landscape, content economy, out now on YouTube, creator partnerships] by @indyoutime
10
a month ago
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Behind every “coming soon” is a timeline that’s been moved at least three times. Global disruptions, supply chain delays, unexpected roadblocks - they’re all part of building a brand. Head to the link in bio to see the journey behind our recent launches 🎬🤍 [new launch timelines, shipping delays, product launch, behind the scenes, brand building, out now on YouTube] by @indyoutime
0
2 months ago
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Marketing for millennials has long been an afterthought. But we think that’s about to change. For us, that’s meant building a brand that from day one speaks to where millennials are, what they care about, and what they want 🤍 [brand philosophy, millennial brand marketing, beauty and skincare, built for millennial consumers, brand building, out now on YouTube] by @indyoutime
2
2 months ago
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