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in d’you time

@indyoutime

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🎥 A first of its kind YouTube REALITY SHOW about building a beauty brand.
Powered by @dyou.co
Watch the episodes on YouTube here👇🏻
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These are my recommendations and I have many more in my list. Comment for Part 2.
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A different way of looking at getting older. With embrace, d’you moves away from correction and towards conversation, bringing together women who speak about ageing as something lived, experienced and, ultimately, embraced. A campaign that doesn’t ask women to turn back time. A campaign OfNote, naturally. #campaign #retinoids #dyou
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We hit 100K🥹 Early days of @dyou.co was me on Canva designing posts with interesting topics in skincare no one else was talking about. That’s how d’you’s IG account started. And then when we launched the brand with hustle - I got in front of the camera to explain hustle’s formula because my audience was wondering who is this damn brand selling this promising formula for 3200!! So I made videos breaking down the science, the intention and to build trust with the very small audience who was interested in d’you. Founder content was NOT A THING at that time. I was simply a girl eager to science talk and show the genuine intent behind building cool formulas for the Indian market. And somewhere in this journey of 6 years this struck a chord with our community. Our social following on d’you has been built soo slow and soo organically. We are a bootstrapped brand and we’ve never had budgets for massive awareness or top funnel campaigns that usually brings large social followings very quickly for a lot of new brands. We are also a niche brand with a niche type of audience cohort. So hitting this 100K number has been a painstaking journey of the last 6 years. YES WE HIT 100K ORGANICALLY (FINALLY) AND IT FEELS IMMENSELY GRATIFYING LIKE HELL YEAH WE EARNED THIS!!🙌🏻
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Skincare essentials you need…Turned 29… and suddenly retinoids feel less like a trend and more like a skincare essential. ✨ Tried D’YOU’s new Retinoid — lightweight, smooth, comfortable, and nothing like the harsh retinol experience I expected. 🤍 If you’re in your late 20s and looking for a beginner-friendly retinoid, save this one. @dyou.co #dyou #fyp #explore #retinol #skincarereview
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𝖢𝖴𝖱𝖱𝖤𝖭𝖳 𝖥𝖠𝖵𝖮𝖴𝖱𝖨𝖳𝖤 𝖲𝖪𝖨𝖭𝖢𝖠𝖱𝖤 ◦ CeraVe Cleanser ◦ Beauty of Joseon Toner ◦ Kiehl’s Moisturizer ◦ The Face Shop Collagen Cream ◦ Bioderma Moisturizer ◦ D’you Good Grease ◦ Indē Wild Lip Balm current skincare favourites, skincare routine, skincare products, dry skin skincare, hydrating skincare, skincare for dry skin, Indian beauty creator, skincare essentials #SkincareFavourites #SkincareRoutine #DrySkinCare #SkincareEssentials
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No rest for the wicked👀 If you hesitated to try our last launch, we made this new launch exactly for you. Is it a sunscreen, is it a cleanser, is it a serum or is it a moisturiser?🤭 [new launch, skincare launch, coming soon, skincare routine, skincare essentials]
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Healthy skin always needs a healthy skin barrier—and that’s exactly why I’ve been reaching for the d’you In My Defence Moisturizer every single morning. ✨ Formulated with ceramides, it helps strengthen skin barrier,lock in hydration, and keep skin feeling healthy and resilient. #dyou #IndianSkincare #Fyppp #Glow #UGCcreatorIndia
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I’ve been using the Dyou Unkissed Serum Sunscreen SPF 50 PA++++, and it’s genuinely impressive. The lightweight, serum-like texture melts into the skin, leaves no white cast, and feels hydrating without being greasy. It sits well under makeup and gives a comfortable, natural finish. Rating: 4.5/5 #dyou #sunscreen #Indianskincare #fyppp #UGCcreatorIndia
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What we liked about D’you × Maachis is how naturally the two worlds came together. Maachis didn’t feel like a brand brought in for the sake of a “collab.” It became part of how D’you expressed the idea behind Embrace. That’s a small distinction, but strategically, it changes everything. Some partnerships add reach. The interesting ones add relevance. @dyou.co @indyoutime @maachis.art #trending #brandcollabs #marketing #brandmarketing [ what’s trending on instagram, trending reels, brand collaborations, trends, social media agency in delhi, marketing agency in delhi, influencer marketing, influencer marketing agency in delhi, pr agency, pr agency in delhi, trending content, content creation, brand content ideas, trending brand content ideas, trending carousels, trending reels, brand collabs, collaborations, brand collaborations, Dyou, Maachis art, maachis, dyou x maachis, product launch, product launch ideas, marketing]
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She quit law over a moisturizer she couldn’t understand. Then spent 16 months and a one-way ticket to Korea proving a point nobody asked her to prove — that Indian skincare could actually explain itself. No funding. No shortcuts. Just stubbornness that turned out to be right. 🧴✨ Meet the brand built on one honest question. #dyou #IndianSkincare #ScienceBackedSkincare #FounderStory #WomenInBusiness SkincareThatMakesSense HomegrownBrand D2CIndia BeautyWithoutBS StartupStory SkincareEducation MadeInIndia CleanFormulation BeautyFounders ReelOfTheDay
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Every delay, every reformulation, every packaging trial, and countless DMs asking us about the yellow bottle led us here - 2.5 years later, embrace is yours to fully embrace 💛 [behind the scenes, product formulation, new product development, skincare science, skincare brand, dual retinoid complex]
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@dyou.co just shifted from being GenZ-first to millenial-first. The pivot itself isn't new for D2C but as a marketer I LOVED how it was done. In public, BTS out there for everyone to see. Not hidden away as a quiet change in ad targeting and content that plays out slowly in the market. They owned it, and how! Very on-brand for a brand that has been showing us every good, bad and embarrassing moment through @indyoutime. I have a prediction about a side-effect of this move that I don't think anyone is talking about - it's in the last few slides. Let's see if I'm right. I'll be watching 👀 [content marketing, brand psychology, marketing breakdown, brand case study, indian D2C brand, brand pivot, product launch]
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