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Owner/producer Foto Formation - Agency for photography, film and production in Amsterdam
Naturelover!! 🌿
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Our photographer @roswitha_images made this beautiful and impressive series for Koninklijke Visio. This is an expertise center for people who are blind or partially sighted, and for anyone with questions about living with a visual impairment. Roswitha followed 3 people in their daily routines.

#fotoformation #represents #photographer #director #roswithadeboer #dailylifephotography #dailylife #challenge #visuallylimpaired by @insta_rendaa
0
3 days ago
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Trailer of the amazing video Stel Dat Je Vliegt, filmed by our DOP Jeroen Simons. 

#fotoformation #represents #dop #cameraman #jeroensimons #flying #intheair #freefall #bucketlist #feelingfree #lifechanging 

Director: Coco Belieze Koldijk
Production: @jorritgerritsen SLF
DOP: @simons.jeroen by @insta_rendaa
0
12 days ago
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A small selection from the very impressive image bank that our photographer Chantal captured for AYA Zorg Nederland. 

AYA care is cancer care for a life that is still in the making.
If you are still building your life, cancer has a different impact than when you are 7 or 70. Your desire to have children, your studies or job, friendships, budding relationships: everything suddenly becomes uncertain. That's why AYA care exists. This is care that not only treat the tumor, but also takes into account your fertility, your resilience and your future.

Thanks to all the AYAs who opened up to the camera: Roy, Daphne, Sarah, Loraine, Dilek, Chaja and Floor and to the healthcare professionals Winette, Eva, Jacqueline, Kim and Suzanne from the Antonie van Leeuwenhoek and Radboud UMC, and physiotherapist Eefje, for your trust and commitment.

Credits: 
Client: @ayazorgnederland 
Projectmanager AYA: @brandafaber 
Art director: @mvduyvenbode 
Photographer: @chantal.spieard 
Agent: @foto.formation by @insta_rendaa
1
19 days ago
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This and other beautiful photo’s made by our photographer @ellen_kooi can be seen at Museum Kunst der WestKüste, Hauptstrasse 1, 25938 Alkersum, Föhr till the 12th of September 2027. 
So if you are planning a trip please go & see!

#fotoformation #represents #photographer #ellenkooi #create #creative #art #underthebridge #landscape #peopleinlandscape #beauty by @insta_rendaa
2
a month ago
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Supercute series by our photographer @liselotte_habets for Oililly.

#fotoformation #represents #photographer #liselottehabets #fashionphotography #childrensfashion #oilily #cute

Credits
Client: Oilily 
Photography and edit: @liselotte_habets 
Ass: Stijn Bode & Michel Post 
Styling: Lilian & Brecht 
Production: Kyra 
Mua: Ester Steen 
Models: Kuma, Loua, Loua, Maya, Lin, Tess, Zora & dog Guus by @insta_rendaa
6
a month ago
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For the past few years, Marijke de Gruyter has been commissioned by several theaters to design the posters for their plays. Teaming up with Nicolien, they have created remarkable work that beautifully captures the essence of each production, highlights the main characters, or reflects the target audience. Countless hours went into preparing costumes and building sets to bring their vision to life long before the actual photoshoot ever took place. It was all done for the pure love of theatre 

 Clients: @hntjong @hetnationaletheater @theateroostpool 
Photography & Concept  @marijke_de_gruyter 
Styling & Concept @nicoliendejong 
MUA @mua_hairpro @daninezwetshairmakeup @ingridboekel , Amber Gatzen
Production @foto.formation 
Postproduction @photokinetic.amsterdam 
photography assistant @esmeemonique @gwendolynkeasberry by @insta_rendaa
2
a month ago
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Our photographer @marjoleinbusstra made this impressive and beautiful series for Vluchtelingenwerk.

Hussein (67) learned the carpentry trade in Aleppo, Syria. He opened his own business and worked from eight in the morning until two at night, every single day. After fifty years of work, he lost everything when he was forced to flee. 
Hussein was just a child when he lost his parents: no father, no mother; I was alone in a big city. A furniture maker saw talent in me and said: come work for me if you like. That was my salvation. After a few years, I rented a small space and started my own shop. 

We fled with nothing but the clothes on our backs. We walked through the forest for thirty hours—at night, in the winter cold, without food. Everything was left behind in Aleppo.
I asked COA staff if they could help me find a workshop. I was given one here at the asylum seekers' center. Someone later sent me photos of my old workshop. Everything has been destroyed. And yet, here I am every day, planing wood until something beautiful emerges. This is where I am at home now.

#fotoformation #represents #photographer #director #marjoleinbusstra #refugee #vluchtelingenwerk #carpentry by @insta_rendaa
0
a month ago
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This bold, colorful recruitment campaign for Op Stoom was photographed by Marijke de Gruyter

They didn’t want standard corporate headshots but visuals that matched their fearless, outside-the-box vision. Marijke captured exactly that—the raw energy, the diversity, the pride in their roots and who they are, and the sheer passion of a team redefining early childhood education.

Production: Foto Formation
Client: Op Stoom Kinderopvang
Art director: Boudewijn Pompe
Photography: Marijke de Gruyter
Copywriter: Dymphna Michels
Stylist: Ines Beeftink
Photography Assistant: Gwendolyn Keasberry
MUAH: Atifa Sealiti
Postproduction: Neda Gueorguieva by @insta_rendaa
5
2 months ago
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For the latest Zeeman Autumn Kids campaign, Marijke handled both direction and photography on one of the hottest days of the year. Working with kids in winter gear under those conditions is definitely a challenge! The slogan ā€œZeeman, it’s that simpleā€ means the final result has to look completely effortless. What people don’t always see is the well-oiled team it takes to pull off a day like that. Only years of experience and deep insight make it look easy, creating clear, relatable images that are absolutely bursting with fun

Client: Zeeman
  Ronne Recourt
Agency: Persuade
  Claire Michielsen: Account
  Merel van Osch: Creation
Producer: Cariola van Beek
Director/photography: Marijke de Gruyter
DOP: Thomas Fibbe
1st AD: Farah Abdi
Focus Puller: Tein Brouwer
Wardrobe: Inge de Lange
Gaffer: Simon Reusing
Sound: Sofie van der Meer
Chaperone: Anoek Huisman
Photography assistant: Gwendolyn Keasberry by @insta_rendaa
7
2 months ago
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Our photographer Jonathan captured the latest phase of an Amsterdam technology campus for HLW, capturing a workplace designed around the changing ways people work.
The interiors combine vibrant spaces for collaboration with quieter areas for focus, meeting and recharge. Drawing on the character of Amsterdam, the design creates a contemporary and flexible environment where architecture, materials and light work together to shape the experience of the workplace.

#fotoformation #represents #photographer #jonathanandrew #interiorphotography #interiordesign#architecturephotography #architecture by @insta_rendaa
1
2 months ago
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Our photographer Jouk beautifully captured Moroccan actress & teacher Nouhaila el Guebli for FD Persoonlijk. A series for which Jouk photographed 5 different nationalities.

#fotoformation #represents #photographer #joukoosterhof #portraitphorography #portraits #personalstyle 

Credits:
FD Persoonlijk 	@fdpersoonlijk
Janneke Koorevaar 	@koorevaarjanneke
Marjolijn van Beeck 	@marjolijnvanbeeck
Mick Peet 
Fotografie: Jouk Oosterhof 	@joukoosterhof
Styling: Olivier Jehee / House of Orange		@olivierjehee
@houseoforangeagency.amsterdam
Hair&Make-up: Sandra Govers / FRANK Agency	@sandragovershairandmakeup
 	@frank_creatives
Assistent: Tesse Beerepoot 	@tessebeerepoot
Met dank aan: Fatiha Daoudi & Farah El Guebli 
Interview: Jannie Benedictus by @insta_rendaa
1
2 months ago
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Working day at the office of Ideal, nicely captured by our photographer Matthijs

#fotoformation #represents #photographer #director #dop #matthijsimmink #dailylifephotography #atwork #office #coffee by @insta_rendaa
0
3 months ago
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