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Intertrend Communications

@intertrend

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Art Forward & Tech Driven
AAPI Creative Ad Agency
📍Long Beach, CA | Plano, TX

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What happens when Asian culture resonates beyond Asian communities? 👀

What started as research is turning into a conversation.
Building on the agency’s Culture as Capital research, we’re exploring the unexpected ways Asian culture influences America and connects communities.

Join our very own Matthew Choy, alongside Tim Chan of Penske Media, Chris Baek of CJ ENM USA, and Dr. Alison Heney of the Museum of Latin American Art, for an evening of fresh perspectives and unexpected connections.

🎙️ Unexpected Connections: Culture as Capital
📅 October 20 | 5–7 PM
📍 Penske Media Screening Room, Los Angeles

RSVP at the link in bio. by @intertrend

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2 hours ago

A little KCON rewind. ✨

From live performances to unforgettable fan moments, the Toyota Music Den brought the energy all weekend long!

Just one of the many exciting experiences our Engagement Team has been bringing to life!

Big love to our client, partners, artists, creators, and everyone behind the scenes who made it all happen. 🙌
More creative collaborations, memorable moments, and project highlights to share. Stay tuned! 👀
#KCON #ToyotaMusicDen #Intertrend
@toyotausa @kconusa @kconofficial taken in Los Angeles, California by @intertrend

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4 days ago

Happy birthday to our COO, Wade! 🎂 We figured there was only one appropriate dress code for the occasion.

#AgencyLife #office #AgencyCulture #CreativeAgency by @intertrend

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10 days ago

A weekend in the clouds ☁️

Together with Toyota, we brought Toyota Music Den to Head in the Clouds LA in August. Connecting music, culture and community through live performances and a fun photo op experience!

Big love to our client partners, the Intertrend team, artists, creators, and everyone behind the scenes who brought it all to life.

It takes a village, and this one showed up.
Until next time. ⚡️

@hitcfestival @toyotausa
#HeadintheClouds #ToyotaMusicDen by @intertrend

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13 days ago

Celebrating Moon Festival season, one story at a time 🌕🥮✨

From social campaigns and cultural partnerships to print, we’re proud to bring meaningful work to life this season alongside Toyota, HYPEBEAST, and Nationwide!

However you celebrate: Mid-Autumn Festival, Chuseok, Tết Trung Thu, or your own family traditions - we’re wishing everyone a season filled with connection, culture, and a little extra moonlight 🏮🌙

Happy Moon Festival from all of us at Intertrend!
@toyotausa @hypebeast @nationwide

#MoonFestival #MidAutumnFestival #AAPI #AAPIMarketing #CulturalMarketing

HYPEBEAST x Toyota
The Ultimate Moon Festival Starter Pack — celebrating harvest, reunion, and tradition with Toyota’s All-Electric Family 🌕⚡

@hypebeast @toyotausa

Remy Zee x Toyota
When the Moon Festival gift becomes next year’s Moon Festival gift 🌕🎁

@remyzeee @toyotausa

Nationwide
Celebrating Moon Festival traditions and the moments that bring generations together🏮

@nationwide

Toyota x The Korean Goodbye After Chuseok
When saying goodbye is never just one goodbye🇰🇷💛 A Korean American take on the post-Chuseok family send-off.

@toyotausa @emili.kim by @intertrend

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18 days ago

From first sketch to the Los Angeles skyline✏️🌆✈️
A milestone for both Intertrend and @chinaairlines.usa - our first-ever 3D DOOH production and placement!

From an idea on paper to a larger-than-life display lighting up the city, watch the vision take flight from day to night✨

#ChinaAirlines #losangeles #billboard #DOOH #newwork by @intertrend

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25 days ago

Are Asian people relevant? 👀
Maybe we’ve been asking the wrong question..

After 20 years as our Executive Director of Media & Analytics, Cheryl Lee knows a thing or two about audiences📊
Let’s break down what “relevance” really means when culture, media, and data intersect🌏📺

#asian #AAPI #Multicultural #Media #Marketing by @intertrend

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a month ago

Two conversations. One big week for Intertrend✨

We’re excited to celebrate Aaron Yang, Creative Lead, and Cheryl Lee, Executive Director of Media & Analytics and 3AF President, as they take the stage at @3aforg 2026 3AF Asian Marketing Summit in NYC!🗽

✈️Aaron joins @chinaairlines.usa Jeff Chang to talk culture, creativity, and building global brands that resonate.
🚘Cheryl joins @toyotausa Tiffany Shido to explore how cultural relevance can drive meaningful business growth.

Catch them September 17–18 at @newyorkmarriottmarquis. Swipe for more➡️

#3AF #3AFSummit #AANHPI #MulticulturalMarketing #CulturalStrategy by @intertrend

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a month ago

How does a commercial go from an idea on a page to Kal Penn behind the wheel?👻🚙

Our Senior Creative, Harim, takes us behind the scenes of our latest @toyotausa bZ Woodland spot - breaking down the creative process, the thinking behind the story, and how we brought a scary good idea to life💭🎬💀

#BehindTheScenes #CreativeProcess #AgencyLife #Advertising #Storytelling by @intertrend

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a month ago

#NewWork 🏁 with @toyotausa @aileenchristineee @devenchris @thedivestudios

Through our custom media partnership with DIVE Studios, we set out to unlock the FUN we all know the RAV4 holds, turning Aileen + Deven’s natural competitive energy into a race across LA, with three 2026 Toyota RAV4s along for the ride.

A little strategy, a lot of friendly competition, and great collaborators bringing it all to life! 🏁

#Toyota #RAV4 #agency #challenge by @intertrend

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2 months ago

Qixi (七夕), also called Chinese Valentine’s Day, falls on August 19 this year, following the lunar calendar. Rooted in the centuries-old story of two lovers separated by the Milky Way, it celebrates their once-a-year reunion♥️

Luckily, unlike the Qixi lovers, we get to see our other half more than once a year! From Long Beach to Plano, we may have different offices (and different morning coffees ), but we’re always connected by the same ideas, collaborations, and celebrations✨

Happy Qixi from both sides of Intertrend🥰

#Qixi #ChineseValentinesDay #AgencyLife #AAPI #AsianAmerican by @intertrend

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2 months ago

How to be a successful producer🎬
Rule 1: stay calm. Even when everything is definitely not calm😌

Jeanette, our Director of Integrated Production, breaks down her production tips and the agency career advice she has picked up along the way.

Learn what it takes to manage commercial shoots, solve problems on set, and stay grounded through it all.

#Agency #Producer #Advice #Production #Advertising by @intertrend

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2 months ago