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A Creative Studio led by @admrodgers & @stefanendress
Magic as a Service™ @magicasaservice
Dreamtype™ @dreamtype_xyz
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Digital Product Passports by @intmagicgroup for @maisonmargiela, created with OTB Group @otb and the Aura Blockchain Consortium.

Live since 2023, the platform links each garment to a unique digital record of authenticity, ownership and product story.

EU legislation will soon require Digital Product Passports across the fashion industry. This project shows how that infrastructure can become a meaningful part of the customer experience.

Tap the label and the garment verifies itself:
Scan NFC → Verify ownership → Unlock digital twin → Explore product story

Our work spanned platform architecture, product authentication, film production, token infrastructure and the design of the customer-facing experience.

A continuation of the brand transformation and design system we created for the maison.

Full project at intmagic.com by @intmagicgroup
3
2 months ago
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DJ SPANISH FLY “CADILLAC WARNING” SEALED TAPES 2026 🔥🔥🔥🔥#OHWORRRDDD taken in Memphis Tennesseee by @intmagicgroup
7
2 months ago
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Spring/Summer 2026 by International Magic for @martine_rose

Credits:
Film: International Magic @intmagicgroup
Creative Director: Martine Rose @martine_rose
Stylist & Art Director: Tamara Rothstein @tamararothstein1
Hair Stylist: Gary Gill @garygillhair
Makeup Artist: Marina Belfon-Rose @marinabelfonrose
Set Design: Polly Philp @polly_setdesign
Casting Director: Isabel Bush @isabelbush_
Manicurist: Lauren Michelle Pires @laurenmichellepires
Movement Director: MJ Harper @m.j.h.a.r.p.e.r
Music: Sasa Crnobrnja @sasa_musicmusic
Lighting: Palace Design @palacedesign_
Production: CEBE Studio @cebestudio
PR: Agency Eleven @agencyeleven by @intmagicgroup
4
2 months ago
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Here's a close-up glimpse of the artwork for my forthcoming album 'Cadillac Warning' available to preorder via link in bio.

Huge respect for the artists at @intmagicgroup who managed to capture underground gun-metallic vibes with a hint of the historic, Y2K, and present, without getting stuck in retro nostalgia or the usual Memphis themes.

They even spotted some graffiti-inspired handwriting i'd scribbled on an ancient Polaroid photo from around the time I made Cement Shoes, so I rewrote a bunch of the text for the record, including the numberplate, and they incorporated it throughout. (Maybe we should make a custom Spanish Fly Font as I already have a track with an alphabet theme 🔤)

In future posts I'll explore details like the significance of the sticker design, custom numberplates, pimped out Cadillac car models, in-car sound systems, cassette tape history, that all tie in with this album. We went deep with this!

Pre-order that limited edition Cadillac Warning on red vinyl via @untitledrecs, or order via your local LP dealer before it sells out. (NB: this NOT a gang affiliated colorway). taken in Memphis Tennessee by @intmagicgroup
52
3 months ago
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Part Two of our recent identity for the State of Fashion Biennale, 2026.

This time, we focus on the diverse range of applications, including campaign photography, exhibition artwork, merchandise, and the exterior OMA pavilion. And, of course, the giant floor-to-ceiling receipts that detail a full (fabricated) breakdown of the human hours and material costs required to bring the exhibition together.

IM: @admrodgers @sensoryworks_ @illovechicken 
Curators: @world_of_shanu @annezzzzzz @vandriel_marinkovic_luo 
SToF: @iris.ruisch @jpscheen @aimyeyzenbach @renee.vanderhoek @mumster_movement 
Exhibition Scenography: @oma.eu
Ozempy Inflatable: @felstead.daniel @jennnital taken in De Eusebius by @intmagicgroup
7
3 months ago
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Album art by @intmagicgroup for the OG @djspanishflymemphis and his forthcoming LP “Cadillac Warning” on @untitledrecs 

IM team @sensoryworks_ @admrodgers @illovechicken

Thanks to:
Alex, Camilla & Joe at @untitledrecs 
Will Skeaping @skeapsnaps who brought this incredible project to life 
And DJ Spanish Fly himself. Legend of the game ❤️

Photo by @_____neva by @intmagicgroup
14
3 months ago
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Expansive identity design & campaign by @intmagicgroup for the State of Fashion Biennale @stateoffashionnl , uniting visual systems, editorial design and photography across print, digital and physical space. The 2026 edition, Available to Promise, runs 14 May to 28 June in Arnhem, NL.

Led by the wonderful curatorial team of Anne Zhou @annezzzzzz , Anouchka van Driel @vandriel_marinkovic_luo and Shanu Walpita @world_of_shanu with Exhibition Scenography by @oma.eu

The exhibition looks beyond clothing to the systems, labour, supply chains and ecosystems that shape fashion today.

The 2026 Biennale has an unusually expansive subject matter, and so the use of metaphor, reference and subversion of known tropes and standards offers a shortcut to complex and compelling communication. Text and image can say a lot while keeping the message bold and immediate.

We examine each chosen pillar (DEVELOP, DISTRIBUTE, HYPE, EXPERIENCE & TRANSFORM) from within its own space. By borrowing and bending the language of hypebeasts, conglomerates, manufacturers and logistics companies we draw contrasts that span global industries and allow the viewer space for thought, inviting humour, absurdity and a critical eye on hidden systems we don’t often consider.

Thanks to IM core team @sensoryworks_ @illovechicken @admrodgers & SToF team for their trust and support @iris.ruisch @jpscheen @aimyeyzenbach @renee.vanderhoek + @mumster_movement 

Photography by @eva_broekema

More to come… taken in De Eusebius by @intmagicgroup
9
4 months ago
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✨ We are delighted to announce that International Magic Studio will create the visual identity for the State of Fashion Biennale 2026 in Arnhem.

Under the title Available to Promise; Hidden Systems, Shared Futures, the State of Fashion Biennale explores the invisible infrastructures behind the global fashion system — from logistics and data to labor, ecology, and technology.
The upcoming edition shifts the focus from garments to the systems that sustain and shape them, examining how supply chains, technological forces, and ecosystems underpin the global fashion industry. It builds on the central question that guides all State of Fashion platform activities: how can fashion and textiles contribute to a better world?

Conceived by the Biennale’s 2026 curatorial team - Anne Zhou, Anouchka van Driel |何京蕴, and Shanu Walpita - Available to Promise; Hidden Systems, Shared Futures draws on the language of logistics to investigate what promises fashion makes, to whom, and how these might be reimagined. The Biennale maps the technological and cultural processes that anticipate demand, stage scarcity, and orchestrate movement, revealing how these practices intersect with human and non-human agents, ancestral knowledge, and algorithmic intelligence.

💚 International Magic Studio is a systems-led design studio creating identities and experiences that shape contemporary culture. The studio will collaborate with the curatorial team and the spatial design team at OMA to translate the exhibition’s core pillars into an engaging visual communication system. The identity will reference and subvert narratives of circular fashion, distilling them into a set of compelling and impactful messages.

#Stateoffashion #Biennale2026 #AvailableToPromise #HiddenSystemsSharedFutures #InternationalMagic by @intmagicgroup
13
8 months ago
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We had a lot of fun working on the campaign artwork, graphics & retail stores for the latest @Martine_Rose & @Nike collab, expanding their ongoing partnership into a new arena: the world of gaming. Special thanks to @tamararothstein1  @freya_reeves @ocarrollchris and IM team @sensoryworks_ @illovechicken & @admrodgers 🕹️🕹️🕹️ by @intmagicgroup
5
9 months ago
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Our first typeface, Mirage, is now live. Celebrate the launch with 52% off using code UNLOCK. Limited to the first 52 sales. Sprinkle some magic on your designs ✨🪄🎩
🔗 in bio - dreamtype.xyz by @intmagicgroup
0
10 months ago
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Introducing, Mirage….

Our first contribution to the Dreamtype™ catalogue, designed by Andreas Faust and Stefan Endress.

Mirage is our take on the contemporary standard typeface. A variable “Techno Grotesk” that balances clarity and character. It’s flexible, expansive, and engineered to perform across any environment, digital or print.

Thanks to our good friends Tom and Carl from @on___andon for the specimen graphics that form the perfect magic-inspired backdrop for introducing Mirage to the world.

Download your FREE TRIAL >>> dreamtype.xyz by @intmagicgroup
4
10 months ago
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🚨 Magic as a Service™ Announcement 🚨

We are over the moon to finally launch Dreamtype™, our new Type Foundry. 

dreamtype.xyz 🔗 in bio

Dreamtype™ is our contribution to the world of type design. It’s the result of years of work, consideration and collaboration with our friend and typeface wizard Andreas Faust. It’s our space to create and share precision-engineered, beautifully crafted typefaces. In the coming weeks and months, we’ll be releasing a range of new designs, each with its own style and purpose.

Huge thanks to the team who helped bring this to life: Stefan Endress, Andreas Faust, Christoph Jeworutzki, Robin Scholz, Ben McKinnon, Adam Rodgers & Connor MacDonald.

Watch this space for new typefaces and more updates on Dreamtype™. by @intmagicgroup
9
a year ago
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