Instagram story viewer> @irlrubyph> Posts
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→ Multidisciplinary Sydney Designer
→ Shop @alwaysfriends.shop
→ Creative Director @overprintartbookfair
→ Free Palestine → Protect the dolls
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Running a stationary shop & putting on a book fair is hard work! Thankfully @d.ajredin was there to document just how busy and professional I am ✍️

In all seriousness this has been a crazy year for me professionally, I work full time between two different organizations so I can save up for a new risograph printer of my own, and run my online store @alwaysfriends.shop in my spare time. In my even sparer time I am the co-founder of a new book fair for Sydney that's launching on November 8 in a months time! @overprintartbookfair 

I'm up to my ears doing my absolute best because I'm so passionate about what I do and I have a lot of things I want to accomplish. I'm very appreciative of all my friends and family who help me when I have too much on (see always) and I am very grateful for everyone this side of the internet who is nice to me and cheering me on in some form. It really does mean the world and I really do see all of it 🩷

Ok thats enough sapping let's get back to yapping x 

📸 - @d.ajredin by @irlrubyph
14
10 days ago
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friends of made590… always!

we’re so excited to be stocking this wonderful inner-west grown brand - you know it’s local when the owner drops the order off in person 💘

ruby’s pieces are the perfect journaling accessories, and we can’t wait for you to pick them up and fall in love like we did 

avail in store and online at made590 🧚 taken in Made590 by @irlrubyph
4
24 days ago
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Meet the Directors: Ruby Powell-Hughes (@irlrubyph | @alwaysfriends.shop)

Ruby PH is a multidisciplinary designer and creative director living and working on Gadigal land in Sydney, NSW. Offering a diverse sprawl of skills, her work ranges from conventional brand identities and business strategy to highly personalised, bespoke brand experience projects.

Ruby has been working across agencies, screen and events independently since 2017, specialising in joining leadership teams to deliver special projects or focus on internal strategic output. 

Ruby also runs Always Friends © a micro studio and online store where her personal design and illustration work meets her passion for risograph printing, all fuelled by a desire to see more people access independent publishing. 

Currently, Ruby is lending her eye to interesting projects ranging from early business development to designing and producing full merch collections. Her current hobbies include writing film reviews, rehabilitating her rescue greyhound, and learning Japanese. by @irlrubyph
2
3 months ago
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Join us this October for a vibrant spree of design, music and creative collaboration.

📅 9 October – 1 November 2026
🗓️ Fridays – Sundays | 10:00 AM – 5:00 PM

Across the month, discover creative activations, live music and hands-on experiences:

🎨 18 October
A_Studio @a____studio.objects Demonstration
2:30 PM – 4:00 PM

🎶 Jerome Blaze EP Launch @soundbyjerome 
Live Music on the Rooftop 
4:00 PM – 7:00 PM

🖨️ 1 November
Strangers in Print: Collaborative Zine Workshop with Ruby PH @irlrubyph 
11:00 AM onwards

Come explore, connect and create with us from studio demonstrations and experimental printmaking to live rooftop sounds and collaborative zine-making.

Mark your calendar and join the experience. ✨ by @irlrubyph
3
13 days ago
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Blind box law by @irlrubyph
4
a month ago
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Embrace change by @irlrubyph
2
a month ago
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Come and pack a wholesale order with me for my online store @alwaysfriends.shop - this one is going all the way to @ottoscornerstore in Aotearoa (New Zealand) 💌 by @irlrubyph
2
a month ago
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National Treasure by @irlrubyph
9
a month ago
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Archive for this year is getting huge 🥲 I've made so much I can't fit it all in my normal archive box! 

📸 - @d.ajredin by @irlrubyph
4
a month ago
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See u at @theslop_unofficial launch toniteeeeeee I'm going full slop mode by @irlrubyph
6
2 months ago
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PAPER, PACKAGING, ARTEFACTS, SUNDRIES

(eng) 
What better way to keep all your summer memories than in a journal?

Meet Ruby Powell-Hughes, aka @irlrubyph —— artist, writer, art director and collector of all the beautiful little things that everyday life leaves behind. We talked junk journals, zines, stationery and the art of keeping memories.

(pl)
Czy istnieje lepszy sposób na zachowanie wszystkich letnich wspomnień niż zamknięcie ich w journalu?

Poznajcie Ruby Powell-Hughes, aka @irlrubyph —— artystkę, pisarkę, dyrektorkę artystyczną i kolekcjonerkę wszystkich pięknych drobiazgów, które zostawia po sobie codzienność. Rozmawiamy o junk journalingu, zinach, papierniczych skarbach i sztuce zachowywania wspomnień.

Interviewed by (Rozmawiała) Aniela Dęba @anieladeba by @irlrubyph
3
2 months ago
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We've been working up something new for the store, a whole new range of original illustrations and artworks by our Creative Director Ruby PH @irlrubyph

Series 001 brings you 25 original mixed media illustrations of Tamagotchi's, all with a different friend and unique details. Find your new eggy friend online https://alwaysfriends.shop/collections/originals 

Details → 2026 | 210 x 297mm | Permanent marker, gel pastel, pencil, pen and stationary on 250gsm archival art paper 

♡ Each artwork in the series is one-of-one illustration, there is no other like it in the world. 

☆ Original artwork is made by hand in real time, so you may notice small inconsistencies, smudging, or marks on the paper. It's a part of the process of making art, so we encourage you to embrace these imperfections as part of what makes the piece unique.

📸 - @d.ajredin (Cover) by @irlrubyph
1
2 months ago
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