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👩🏾‍💼 Founder of @wellconnectedto TM
👩🏾‍💼 Founder of @suiteoasis
🏛️ Event Sponsorship Architect
Former Pr Girl
@bizbash Top 40 Under 40 Event Prof 2023
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The power move I’d been putting off… finally made.

Confession:
I tell my clients to “invest in their branding” all the time… but I’d been putting my own off for MONTHS. 😅

After years of working in my business, I finally carved out time to work on it. I stepped in front of the camera to capture the CEO era I’m building: Soft power. Structure. Strategy. But make it luxe.

Booked. Busy. And finally… branded.
New brand shoot ✔
New website loading ✔
New energy as The Well Connected CEO ✔

To my fellow founders: If you’ve been waiting for the perfect time to level up your brand visuals — this is your sign. Your next level won’t wait. 

This is a new era for my agency and how I show up.

Huge love to my dream team:
📸 @dcnmediagroupinc 
💄 @yogawithtramaine 
🎥: Sue Knows Business
📍@monetstudios.ca 

Your next level deserves to be seen. 

#TheWellConnected #SoftPowerCEO #TheWeeklyCEO #EntrepreneurJourney #SoftPowerLeadership #BookedAndBranded taken in Monet Studios by @iswellconnected
198
a year ago
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Still in awe of this year’s Legacy Awards!

From The Well Connected agency’s perspective, this was one for the books! A huge thank you to Morgan Blades and The Black Academy for having me back again for this incredible journey.

This year, The Well Connected was honoured to be the Official Gifting Producer for the event, and let me tell you, this was the biggest gifting haul I’ve ever done! Valued at over $2,000, these bags were jam-packed with the best of the best, and seeing everyone’s reactions? Priceless.

To my dream team that made the last few days as effortless as possible (or at least made it look that way! 
—

Thank you @morganblades_ for always championing me. 

@jackflawless @megasdreams , @ovia_reflex , @callherfree , and @tahjai.alliyah —I couldn’t have done it without you. Your talent, adaptability, and energy made the chaos into magic. 

None of this would have been possible without our amazing gifting partners:
@cayskin @foundersoriginal @maneuver.mensgrooming @intelligentchange @marleycoffee @undertonez.inc @welcome2thejungle_juice @indeedlabs @randrskincareco @visiteastpoint @sharkninja @outno.dinc @elijasnature @cubedstyle @myafricanroyalty @gracefoodsca @sullyandsonco @scorchedbonnets @naturebeegoods @keykeygloss @124onqueen @kandlartistique @naturiumskin @smashboxcanada @michelgermain @clearlycanadian @hillbergandberk @ridecycleclub @cremocanada @billie @fishermansfriendca @parissawax @nimbisupply @heysluggage @thatgoodgoodshea —you made this experience truly one-of-a-kind.

Swipe to see some photos that capture the magic of the Gifting Bar experience! Let’s just say, gift bags aren’t just bags—they’re full of love, culture, and all the goodies we could fit. 

Feeling grateful, a little giddy, and absolutely thrilled for what we pulled off. Until next year!

—

#LegacyAwards2024 #TheWellConnected #GiftingBar #Teamwork #Gratitude #BehindTheScenes #GiftHaul #CelebratingExcellence taken in History Toronto by @iswellconnected
77
2 years ago
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Back in November of 2023, I was asked to be a Keynote alongside @mrsdrozario at the @dluxegala . 

Here I discuss the importance of being clear and specific when pitching sponsors. You need to know exactly what you want from the brand and be able to clearly articulate the value you will provide and opportunities for activation. Vague pitches will not land the large sponsorship dollars you seek.

Video Credit: @osc.photography 

Sponsorship Key Points: 
- Be specific about the brand you are pitching and what exactly you want from them (products, monetary support, etc.)

• Have a list of all the brands you plan to pitch prepared.

• Clearly articulate what you are asking for from each brand.

• Clearly explain what value/opportunities you will provide to the brand in return for their support.

• Think about potential activations or ways the brand can get involved with your event.

• Vague pitches will not be successful for any amount of sponsorships.
—

#sponsorship #brandcollaborations #branddeals #pitching taken in Toronto, Ontario by @iswellconnected
239
3 years ago
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If your guests leave it behind, your gift bag missed the point.

Not every event needs a gift bag. And when gifting makes sense, the products should help guests get more from the experience.

Think of them as tools that bring the event’s purpose to life. They should connect to what guests are learning, discovering or doing, giving them something to try, apply or revisit afterwards.

Before you order 500 bags, ask: How does each product enhance this experience?

More products do not automatically mean more value. The right products give the experience a reason to continue after guests leave.

Save this for your next event. What’s one gift that made an event more memorable for you?

#eventgifting #unboxing #experientialmarketing #brandactivation #eventplanning taken in New York City by @iswellconnected
21
4 days ago
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Three weeks before your event is too late to call it a sponsorship strategy.

If sponsors are part of your 2027 event budget, start the conversations now.

Brands need time to review budgets, assess fit and get internal approvals.

You need time to define your audience, build the offer and deliver what you promised.

Sponsorship is not emergency funding.

Save this before you send your next pitch.

#EventSponsorship #SponsorshipStrategy #BrandPartnerships #EventPlanning #EventMarketing taken in Toronto, Ontario by @iswellconnected
22
8 days ago
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A quiet little TIFF moment & a little commotion for the dress. 

A couple weeks ago, I had the pleasure of attending the inaugural @feccouncil Gala, an invite-only celebration of Canadian cinema, television, fashion and creative culture. 

Great people, great energy, great room. 

And if you know me, you know I love a photo. But even more than that, I love a good pose. @fynn_badgley understood the assignment.

Purely a Fynn Badgley Moment 💛

#FECCGala #TIFF2026 #TorontoEvents #marketinggirlies #beauty taken in Toronto Ontario Canada by @iswellconnected
29
9 days ago
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A big brand name does not automatically make it a good partnership.

Before I say yes to a sponsorship opportunity, I need to know if it actually CLICKS.

Is there a CONNECTION.
What is the LEVERAGE.
What is the IMPACT.
Does it have CREDIBILITY.
What are the KPIs.

Because the best partnerships are not built around who has the biggest logo. They are built around alignment, value and a clear reason for both sides to be in the room.

Before you send your next pitch, ask yourself: Does this partnership actually click?

Save this for your next sponsorship conversation and send it to someone building partnerships in 2027.

#sponsorshipstrategy #brandpartnerships #partnershipmarketing #experientialmarketing #marketingstrategy by @iswellconnected
25
11 days ago
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BTS of filming The Suite Oasis gift bag unboxing before my birthday cruise.

I had to take my fiery @greenhousejuice wellness shot to get cruise-ready and prepare for the weather changing. I like it, but that ginger kick will get you every single time.

The face was involuntary. The wellness was necessary.

#TheSuiteOasis #GreenhouseJuice #bts #wellnessshots #unboxing taken in Toronto, Ontario by @iswellconnected
13
15 days ago
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Unbox the experience with us.

A gifting suite is so much more than what you see when the doors open. It’s the planning, the partnerships, the sourcing, the details, and the incredible brands that come together to create an unforgettable experience.

From beauty and lifestyle to food, drinks and everything in between we’re taking you through every item that made its way into our gifting suite.

A very special thank you to every sponsor, brand, vendor, creator, influencer and guest who trusted us and helped bring this experience to life. Your support, creativity and generosity made the day what it was.

We wanted to take the time to properly showcase everyone who contributed, so grab a seat, press play and unbox the suite with us. 

This is the power of connection.
It’s Well Connected.

And this is only the beginning… until the next one. 

🎥 @jessier.xo 

#ItsWellConnected #WellConnected #GiftingSuite #BrandExperience #ExperientialMarketing taken in Toronto, Canada by @iswellconnected
104
17 days ago
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Started the day in red. Ended it with an Old Fashioned.

And maybe that was the point.

An Old Fashioned isn’t something you rush. You sip it slow. You let it settle. You enjoy what’s in front of you.

After the last eight months I’ve had, I think I needed the same.

A little less noise. A little less movement. A little more stillness, good company and something strong enough to make me sit down and enjoy the moment.

Sometimes you don’t need more.
Sometimes you just need an Old Fashioned and a little respite.

This is 39. 

#39 #virgoszn #birthdaybehavior #pretty #miami by @iswellconnected
29
a month ago
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This is 39.

39 trips around the sun, and an infinity more to go.

I’m entering this chapter with a grateful heart. Grateful for the life I get to live, for the people I get to love, for every lesson, every answered prayer, every redirection, every beautiful surprise and even the moments that asked me to become a little stronger than I thought I was.

This past year gave me a lot to think about. About life. About love. About time. About who I am, who I’m becoming and how much I still want to experience.

And today, I’m thinking especially about the people I wish were physically here to celebrate with me. My Uncle Phil, my grandparents, Auntie Cheryl, Auntie Yvone, Uncle Owen, and the friends and family I’ve loved and lost along the way. I miss you. I carry you with me. And somehow, I know you’re here too.

So at 39, I’m choosing joy. I’m choosing love. I’m choosing the adventure. I’m choosing to be present for this life while I have the privilege of living it.

More laughter. More travel. More memories. More courage. More softness. More love. More becoming.

This is 39. And I’m so grateful to be here.

8·31

1987. No proof, just rumours.
📸 @lloydiadanielle 

#thirtyfine #birthday #virgo #virgoszn #miami taken in Versace Mansion by @iswellconnected
210
a month ago
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Okay, little business, BIG dreams.

The Well Connected & I have officially been nominated for the Canada Small Business 100!

Building something that didn’t quite have a blueprint has been a journey, so moments like this remind me to stop, look around and appreciate just how far this little business of mine has come.

Proud to be a nominee. Our name is in the room, and now we see what happens next.

@canadasmallbusiness100  @mastercardca 

#GLORYCSB100 #WellConnected #smallbusinesscanada #founder #founderstory taken in Toronto, Ontario by @iswellconnected
182
a month ago
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