Instagram story viewer> @its_rhea> Posts
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being discerning is my personality
šŸŽ™ļø host At Face Value, @sheerluxe contributor
ex-Head of Beauty Buying @libertylondon
[email protected]
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From Ā£10K to an 8-figure beauty business. And apparently… you DON’T need to double cleanse.

60 seconds with @drsambunting on what she knew before the industry caught up and what she’s had to unlearn as a founder with so much ambition ahead.

For my fellow perfectionists AND control freaks, you’re not alone!

Which answer surprised you most? by @its_rhea
40
5 days ago
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I wish I could say I wore red intentionally for the red light mask, but I absolutely did not. An overnight with @stylpro_uk involving beauty tech, good company and a very convincing case for turning my bedroom into a treatment room. by @its_rhea
10
8 days ago
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My first piece for @voguebusiness is live and it’s on a question founders ask me on a daily basis.

Is my brand actually retail ready? And respectfully, a lot of the times that answer is NO! 

I spoke to @ultabeauty , @sephora and @libertylondon , as well as @erinkleinberg of @sidiathebrand on their thoughts, but wanting to be stocked and being READY are two very different things.

If retail is part of your growth plan, this is a must read. Comment ā€œRETAILā€ and I’ll send you the link. by @its_rhea
86
9 days ago
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My first job in beauty was on the shop floor at @spacenk 15 years ago, and the staff discount was frankly dangerous.

Some of the products I was obsessed with then are still products I genuinely buy and use now.

@diptyque candles, @tomfordbeauty Black Orchid, @evelom Cleanser and @chantecaille Future Skin - all still here after 15 years of me trying basically everything.

Some products really do survive the hype cycle! by @its_rhea
56
11 days ago
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Finding hot new beauty brands is my superpower, so here are three currently on my radar.

@obart_official, @anorinewyork by @infinithuy and @pesade_official 

Which ones are you most interested in? by @its_rhea
32
12 days ago
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I’m not being paid by any of the calendars in this video, so I brutally reviewed six based on what I actually care about - great products, a bit of magic, packaging that doesn’t offend me for an entire month, and whether I’d genuinely spend my own money on it

Because beauty advent calendars are expensive, enormous and somehow feel like a financial commitment before December has even started. And ā€œworth Ā£1000ā€ is not the same as worth Ā£1000 to YOU.

I reveal my top three at the end. Which one are you considering this year? 

@lookfantastic @theofficialselfridges @cultbeauty @spacenk @libertylondon @harrods by @its_rhea
34
13 days ago
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ad After 15 years working in beauty, if I’m replacing a professional appointment with something I can do at home, I still want the result to look premium.

I tried @Schwarzkopf Creme Supreme in Chocolate Brown 5-60 and was particularly intrigued by the 3-Step Bonding HaptIQ System, which cares for the hair before, during and after colouring. The Pre-Bonding Serum especially makes so much sense to me - I prep my skin before makeup, so why wouldn’t I prep my hair before colour?

And the result? Rich colour, serious shine and my curls still looking and feeling healthy. ✨

Use code SUPREME15 for an additional 15% off online at Boots, alongside the current 2 for £16 offer.

SUPREME15 is valid on Boots online only until 30th October. by @its_rhea
11
15 days ago
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I actually don’t think it’s toxic if it’s got a 100% success rate 

Hair styled by @kaceyamoo at @mankettioil @charlottemensah Hair Lounge
Colour by @christelbarronhough at @stil.salon 
And clip ins are @beauty_worksonline by @its_rhea
19
19 days ago
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If beauty, wellness and food are also your favourite things, then being left unsupervised at @daylesfordfarm is a dangerous game. Honestly, this carousel could have been twice as long.

Consider this my very restrained edit of everything @daylesfordfarm and @bamford nearly convinced me I needed.

What are you taking home? by @its_rhea
7
22 days ago
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48 hours at @DaylesfordFarm with @bamfordtheclub for State Shift and I came home thinking about what it actually means to take care of yourself.

We have so many tools for changing how we feel -  movement, meditation, good food, sleep, treatments, time away. And I love all of them.

But while sometimes taking care of yourself means shifting your state, other times it means allowing yourself to stay EXACTLY where you are for a while. Not every uncomfortable feeling needs to be fixed, distracted from or turned into a better one.

Maybe the real work is learning to know the difference. 48 very beautiful hours that gave me a lot to think about and I couldn’t be more grateful 

TY @bamford @daylesfordstays @daylesfordfarm @bamfordtheclub @citizencore @cgc.global šŸ¤ by @its_rhea
9
23 days ago
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We’re back with the podcast clips and this one felt like the right place to restart. Why are women so often taught to be grateful for less?

Less money. Smaller opportunities. Smaller asks. And then somehow made to feel difficult when we want more.

In this clip, @annanimbi and @doylos of the best razor @nimbisupply talk about being unapologetically ambitious and ā€œhyper-aggressiveā€ when it comes to raising the money their business actually needs.

Have you ever caught yourself being grateful for something you actually should have asked for more of? by @its_rhea
7
25 days ago
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One thing about me, I will NOT be decanting product. Three weeks away meant three weeks of sun, swimming, curls, lazy skincare nights and the inevitable moment my skin decided it had had enough of all of the above. So I packed accordingly.

Some of these are long-term favourites and some were newer discoveries. Consider this my very well-travelled beauty edit. Tell me I’m not alone - are you a decanter or are the full-size bottles coming with you? by @its_rhea
16
a month ago
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