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being discerning is my personality
🎙️ host At Face Value, @sheerluxe contributor
ex-Head of Beauty Buying @libertylondon
[email protected]
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From the beginning, I’ve always believed in showing up where our customers already are, whether that was the bathrooms at Don Angie, the spa at legendary Hotel Chelsea, the showers of Tracy Anderson, or VIP appointments at FoundRae. That’s really how we built SIDIA, one thoughtful touchpoint at a time, with the belief that where someone discovers you can be just as meaningful as what they discover.

As we’ve grown, that idea hasn’t changed. Retail isn’t just about getting on the shelf. It’s about how you show up once you’re there.

It was a pleasure to speak with with @its_rhea and Vogue Business about what it really means to be ready for retail, alongside some of the smartest voices in beauty. Still learning, still building!
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My @morphebrushes_uk x @theofficialselfridges masterclass was a dream! Alongside angel @emilywoodmakeup @its_rhea , we spoke tips and tricks, focusing on 90s glam with a pop of colour using core Morphe products ❤️‍🔥❤️‍🔥❤️‍🔥 key products for this look were : tailored nudes eyeshadow palette, cheek thrills in the shade cabana club layered with cloud light soft glow blush & signature lip pencil in the shade nightclub💫💫💫
Brilliant content by @jenniferkimbugwe @alexintin 
Major thanks to @morphebrushes_uk & @huxley famleee 🎯
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Spritzing, swatching, sculpting ✨ Beauty editor @its_rhea spends her dream day in the Selfridges Beauty Hall.
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A peek inside the beauty team’s bathroom cabinets – whose do you relate to most?
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