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Middle Eats | Obi & Salma

@itsmiddleeats

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🎥 YouTube's #1 Middle Eastern cooking channel
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📌 London, England
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📣 BIG NEWS!

We’re writing a cookbook! 🎉

We’re so excited to work with W. W. Norton to bring this dream to life, it’s been years in the making and 2027 can’t come soon enough. We’ll be documenting the journey in our new newsletter so you can keep up with all the development (and here too)! Thank you all so much, we couldn’t have made it this far without YOUR amazing support over the years. Watch our full announcement on YouTube for all the details and would love to hear from you on what you’d like to see in the book!

Special thanks to our incredible agent Charlie for believing in our vision.✨

#MiddleEats #CookbookComing #MiddleEasternFood by @itsmiddleeats

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a year ago

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2 years ago

Koshari is Egypt’s national dish and a street food staple. Only a koshari connoisseur will tell you that homemade koshari is better than store-bought. Which doesn’t make sense, but even as a dish it doesn’t make sense. Three carbs mixed with lentils, tomato sauce, crispy fried onions, and dakka. Then it all comes together and everything clicks.

If you see a koshari with brownish rice, just know it’ll be a good one. This is a family recipe and it’s one of the best you’ll ever try.

Comment “koshari” for the recipe! by @itsmiddleeats

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4 days ago

Panée is basically a national staple in Egypt. If you walk into any Egyptian household on a weeknight, there’s a very high chance that you’ll find it on the dinner table. It’s often made with chicken (ferakh panée) or beef/veal (escalope panée).

While it looks like a standard schnitzel from the outside, the flavour profiles is far from that. It gets its iconic flavour and tenderness from the onion marinade. We have yet to meet someone who does better panée than Amel (Salma’s mom). We spent hours watching her bread and frying panée to learn her technique. It’s still not as good but it’s very very close.

Do you prefer chicken or escalope panée? We’re team escalope!

Recipe is in our ebook and our upcoming cookbook! by @itsmiddleeats

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a month ago

The third Rice & Friends, June 2026 🇸🇬🇸🇳🇭🇰🇨🇳🇪🇬 @glyphor @itsmiddleeats @jennie.loh @littlebaobabuk @celestialpeach_uk in support of @eseacc_luncheon_club @eseacommunitycentre. 🍚 A monthly Thursday dinner cooked by friends of the community. Everyone eats the same: rice, three mains, soup of the day and a snack for £20.

The vibes were pristine today, as our guests spilled out into the evening sunshine. The playlist was 🤌🏽💋

Menu: @glyphor’s Singaporean laksa biryani, @jennie.loh’s Hakka-Chinese nam yu crispy pork, @itsmiddleeats’ Egyptian moussaka, @littlebaobabuk’s Senegalese root veg mafé, @celestialpeach_uk’s Chinese chicken broth and crystal zongzi with red bean and chestnut, as well as savoury zongzi made by the community.
⭐ volunteers: @supasue @jcho_11 @wattywal8 @metaasianbaby @yanma.hiya @samyoung.gg

JULY DATE TBC. I THINK I NEED TO TAKE A BREAK FOR A MONTH. But this is not the end of Rice & Friends... this is just the beginning... (Also Khadim gave me an idea. Fufu & Friends? Who’s in???) taken in Huong-Viet by @itsmiddleeats

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a month ago

Some of the recipes we tested this week. How many can you name? by @itsmiddleeats

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a month ago

This smashed batata harra recipe is always a hit when we host, especially at BBQs. These potatoes are tangy and spicy, stay crispy and taste incredible at room temperature. What’s not to love!

Fair warning though, these are dangerously addictive. Make them for your next BBQ or dinner tonight and you’ll see what I mean.

Comment “batata” for the recipe! by @itsmiddleeats

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a month ago

Falafel facts:
1. Always fry never bake
2. Egyptian version is the best

Let’s debunk fact #1 (because #2 still stands). Smashing falafel gives you that super crispy exterior without the frying. Pair it with harissa onions and tahina sauce and you’ve got the perfect falafel sandwich. Make it for brunch this weekend and see for yourself!

Comment “FALAFEL” for the recipe!🥙 by @itsmiddleeats

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a month ago

One week to go until Rice & Friends #3 and it’s time to reveal the menu.
🇸🇳 @littlebaobabuk is contributing pumpkin mafé, a rich Senegalese peanut stew. VEGAN!
🇪🇬 @itsmiddleeats is making veggie Egyptian moussaka. Have you ever tried it?
🇸🇬🇵🇰 @glyphor has invented laksa biryani and your life will be better for it (chicken, vegan also available).
🇭🇰@eseacc_luncheon_club legend @jennie.loh is giving you Cantonese-Hakka red fermented beancurd crispy pork
🍑I’ll magic up a mystery sweet for Dragon Boat Festival 👀
There’ll be soup of the day and rice, always.

@fourwindsmahjong will also open up a few tables for the jongers among you.

Support these brilliant chefs, who are supporting @eseacommunitycentre @eseacc_luncheon_club by cooking for you lucky people.

Email me to reserve a space and meet you next Thursday! 🥰 by @itsmiddleeats

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a month ago

Sometimes the best recipes come to you mid-walk.

I was strolling through the park yesterday when it hit me — a crusted feta, inspired by the bold Turkish flavors we fell in love with in Gaziantep. Immediately I went into the nearest shop, got the ingredients and rushed home to test it.

This one’s probably making it into the cookbook. The nuttiness from the sesame, the freshness of the herbs, and the crunch from the crust are just giving everything it needs to give.

I used a 1:1 ratio of sesame to nigella seeds but I think it needs more sesame. Or is this more striking? What do you think? Shall I reduce the Nigella seeds? by @itsmiddleeats

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2 months ago

The first chapter of Keika is here 🤍

Last week at TCK’s Spring Salon was something I’ll never forget. Alongside three incredible talented bakers @sugarintheair_ , @saffronandhoneybakery , @3rdculturekat , we opened the doors to the public and created a space full of warmth, creativity, and really good food. Seeing people discover my creations for the first time, and having my closest and dearest in the room cheering me on — I didn’t want it to end.

Custom cakes made for your special moments — designed around you, baked with love, and finished with care in every single detail.

This is just the beginning. If you’d like to be part of the next chapter, DM me or email 🍰.

📸: @tikablah

Artwork by @a1azra

#keika #keikalondon #londoncakes #cakedecorating #celebrationcakes by @itsmiddleeats

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2 months ago

Today was incredibly special for Middle Eats. We got to watch Salma soft launch her new luxury cake business @keika.london at the most beautiful salon supper club I've seen. I couldn't be any prouder.

Anyone who knows Salma knows her tenacity. She pursues her dreams and craft relentlessly no matter the obstacles, refusing to settle for anything less than the best. Seeing her hard work and talent take center stage today was amazing. If you're looking for a truly luxurious and unique cake, @keika.london has to be your choice. Give her a follow and support her journey.

For those of you who've been lucky enough to taste Salma's creations before, let everyone in the comments know just how incredible her work really is!

Finally, a huge thank you to @3rdculturekat for putting together such a flawless event and mentoring Salma towards this, and to @saffronandhoneybakery & @sugarintheair_ for their incredible bakes today.

Go show @keika.london some well-deserved love! 🍰🤍

#LondonCakes #LuxuryCakesLondon #LondonSupperClubs taken in Tottenham Hale by @itsmiddleeats

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2 months ago