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Building businesses and sharing all my learnings here.
@evana.app
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In case you didn't know, jeans are now $160 or more.

Vuori: $198. Faherty: $198. Fair Harbor: $168, and that is the cheap one now.

What happened? Prices changed everywhere. Costs went up. Fabric, freight, labor, ads, everything a brand buys costs more than it did 8 years ago.

But most brands I see still haven't raised their own prices. They've been heads down for 8 years, building and shipping, while the market quietly repriced around them.

The prices have moved. Yours should too.

When did you last raise yours?

#ecommerce #dtc #founder #pricing #brands by @itsparkerburr
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12 days ago
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Meta Muse is my diet coach, meal planner, and grocery shopper.

Every Sunday my agent starts with what is already in our house. It knows our pantry and 6 months of grocery orders, so we never buy the same thing twice.

It plans around 180g of protein a day, organic whole foods, and almost zero prep. Two businesses, two kids, no time for complicated recipes.

It reads our calendar. Sunday to Thursday we cook, Friday is date night out, Saturday stays flexible. Busy nights get 10-minute meals.

It builds the Instacart cart. I approve it in one tap. Then it emails my wife and me the exact plan for our family for the week.

What household job would you hand an agent first?

#ai #metaai #founders #health #mealprep by @itsparkerburr
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14 days ago
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Somebody should build this.

An agent that runs your house jobs end to end.

You say paint the bedroom, wash the car monthly, fix the deck. It finds pros, gets 3 quotes, books the day, and verifies the work with photos before anyone gets paid.

You approve in one tap. It handles the phone tag, the scheduling, the rescheduling, and the did-they-actually-show-up problem.

Busy families would pay monthly to never think about home upkeep again. Pros would pay for booked jobs with zero chasing.

If you are building this, I want to be your first customer.

What home job would you hand to an agent tomorrow?

#startups #ai #founders #businessideas #home by @itsparkerburr
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14 days ago
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"I think if brands are not optimizing for Muse and ChatGPT it's the same or bigger of miss than ignoring the internet in 1999"

Shopify AI-driven orders tripled year over year. Revenue up 33.7% to $3.58B.

Amazon did $200.61B in the quarter while blocking external AI shopping agents and keeping shoppers inside Alexa.

Shopify opened checkout to agents. Muse can search and buy with Shop Pay. Amazon built a wall.

56% of consumers would let an agent search and compare for them. 35% would share saved payment details.

Your storefront is no longer your homepage. It is the answer an agent gives about you.

Ask Muse what to buy in your category today. If you are not in the answer, that is your Black Friday roadmap.

#ecommerce #shopify #ai #dtc #founders by @itsparkerburr
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14 days ago
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Every day that I work with my muse agent, Milo, I give it more and more freedom.

Reuters reported Sep 29 that Meta expanded Muse to small businesses. It connects to Shopify, QuickBooks, Stripe, Klaviyo, Notion, Slack, and your social accounts. 2.8M downloads in the first two weeks.

ChatGPT agents now keep working after you log off.

The job is shifting from asking to approving. Freedom grows in small loops. Do good work where I can check it, check less of the routine, keep money and public commitments as my call, move everything proven to autopilot.

Today Milo posted to our company Instagram, emailed our broker for comment, and built our content strategy across 6 channels. I approved from my phone.

Give an agent one real job this week. After 30 good days, what would you let it do without asking?

#ai #founders #ecommerce #operators #automation by @itsparkerburr
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15 days ago
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My wish for 2027 is for you to finally take the first step in launching that idea you keep thinking of. taken in United States of America by @itsparkerburr
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a month ago
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Tariffs almost put my friends out of business. So I dove in head first, built a team and started to build the solution.

We call it @evana.app your 24/7 always on trade expert looking for refund opportunities across your imports/exports.

If you import products into the USA or canada & pay duties or tariffs, you likely have some refund eligibility.

In some cases, we can go back up to 5 years retroactively and get you a big refund.

Drop a comment below and we’ll take a free look to see what sort of refunds you may be sitting on. 

#Tariffs #tariff #import taken in United States of America by @itsparkerburr
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a month ago
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3 of the biggest money-saving hacks for consumer goods businesses that are rapidly scaling

Ps it’s called Evana but I missed the chance to fix the caption and posted anyway 😂 taken in United States of America by @itsparkerburr
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a month ago
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I’ve connected with nearly 1000 brands over the past few years and there’s this little pattern that keeps coming up:

The biggest breakout brands of the past few years are all based in Salt Lake City, Utah. 

So what’s going on over there? taken in Salt Lake City, UT by @itsparkerburr
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a month ago
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Nothing drives me crazier than seeing small businesses unknowingly leave money in the hands of the government taken in United States of America by @itsparkerburr
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a month ago
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