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Ivy Joeva

@ivyjoeva

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Holistic Doula Care
Co-founder Embodied Doula Academy:
Elevating the Standard of Doula Care 🌹

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Registration for the next cohort of Velvet & Bone open Wednesday. 🩸✨

This is not doula training built around memorizing scripts, collecting certifications, or learning how to perform birthwork “correctly.”

This is an apprenticeship in becoming.

In learning to sit beside birth without needing to control it.
In understanding physiology, systems, intuition, power, and presence.
In knowing when to speak, when to advocate, when to soften, and when to simply stay.

We teach the skills.

But we also go underneath them.

Into the body.
Into the nervous system.
Into the stories we carry about birth.
Into the places where the birthworker herself needs tending.

Because birth doesn’t need more people who know the right things to say.

It needs women who know how to be in the room.

If you’ve been feeling the pull toward birthwork, or you’re already doing this work and know there is another layer waiting for you, come join us.

The next Velvet & Bone cohort begins Wednesday.

Comment VELVET and we will send you everything you need to register. 🩸 by @ivyjoeva

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a month ago

You feel the pull toward birthwork. But what kind of doula are YOU here to become? ✨

What’s your magic? Your medicine? And how do you learn to bring it into the birth room with confidence?

Monday, join Ivy and me for a Velvet & Bone web-i- party. We’re talking about what makes this training different—and inviting past students to share what it meant for them, in their own words.

Bring your questions, your curiosity, and that little voice that keeps saying, I want to do this.

Come get a feel for us. Hear their stories. Explore what’s possible for you.

Comment VELVET for the invitation. 🌹 by @ivyjoeva

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12 days ago

You don’t just need a certificate. You need to know what to do when the room gets intense.
You need to understand birth beyond the pretty Instagram version of it.
You need to understand physiology AND power.
Intuition AND nervous systems.
The sacred AND the system.
You need to know how to walk into a birth room and stay rooted in who you are.
And you need to figure out what your medicine is, because the birth world does not need another copy-and-paste doula.
***
That’s why we created Velvet & Bone.
***
Ivy and I aren’t teaching this work from a manual.
We’re teaching what we’ve learned from decades of actually doing it, including the things most doula trainings never even talk about.
Because the goal isn’t to make you look like a doula.
It’s to help you become the woman who can hold the room.
You already know you want to be there.
We’ll show you HOW to get there.
Comment VELVET and I’ll send you the details. 🌹

#DoulaTraining #BecomeADoula #BirthDoula #BirthWorker #DoulaCertification taken in Austin, Texas by @ivyjoeva

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15 days ago

Are you feeling the pull to birth work?

Birth is changing. Families are asking different questions. More people are looking for support that feels informed, embodied, and outside the cookie-cutter model of birth work.

And that means the way we train doulas needs to change, too.

@ivyjoeva and I created a FREE training to talk about what’s shifting in the birth world, what we believe the next generation of doulas needs, and what you should know before choosing your training.

✨ Come join us. This Wednesday, September 23 at 4 PM central/2 PM Pacific

Comment WEBINAR and we’ll send you the link to register for free. by @ivyjoeva

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a month ago

Birthworker Burnout is real — let’s talk about how to prevent it!

comment “velvet” and we will send you the link! by @ivyjoeva

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a month ago

Meet Ivy Joeva (Birth+Postpartum Doula, Holistic Counselor and Educator) 💫

💬Misconceptions around birth work + how to find the right doula for YOU.

👩‍💻Full interview on our substack. by @ivyjoeva

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2 months ago

🗣️Word of Mouth with Ivy Joeva🦋

[Birth + Postpartum Doula,
Holistic Counselor + Educator]

🩵The basics, her hot takes + approach to the work🩵 by @ivyjoeva

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2 months ago

What we wish someone had told us before we became doulas...
Not how to rebozo.
Not what to pack in our birth bag.
Not the perfect affirmation.
The things that changed everything weren’t clinical.
They were learning how to regulate our own nervous systems while someone else’s world was expanding.
Learning that birth doesn’t belong to us, no matter how experienced we become.
Learning to support without controlling.
To advocate without making the story about ourselves.
To recognize when our own fear is speaking louder than the birthing person’s intuition.
And learning that if we wanted to stay in this work for decades, not just a few years, we had to care for ourselves with the same devotion we offered our clients.
Birth will break your heart sometimes.
It will leave you in awe.
It will humble you.
It will ask you to meet parts of yourself you didn’t know were still waiting to heal.
No certification can do that work for you.
But the right mentorship can help you navigate it.
That is why we created Velvet & Bone.
Not just to teach birth.
To help shape birth workers who can remain grounded, discerning, deeply compassionate, and still love this work years from now.
✨ The Velvet & Bone Doula Training waitlist is now open. If you’re longing for a different kind of birth education, one rooted in physiology, nervous system wisdom, autonomy, critical thinking, and embodied presence, we’d love to have you.
Join the waitlist through the link in our bio. 🤍 by @ivyjoeva

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3 months ago

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3 months ago

What is *one* choice every pregnant person makes that can make or break your ability to follow through with your birth plan? 📝Where you choose to deliver and with whom. So often as birth workers, we see clients who want a certain kind of delivery: a vaginal birth, a vaginal birth after prior caesarean, a natural birth… but the setting and provider they’ve chosen doesn’t match their intention. 🚫 As doulas, we have a choice: go with the flow and stay silent, knowing the client most likely won’t experience what she says she’s wanting— or take the risk to share the inconvenient truth, even though it can be hard to hear. What do you wish your doula had told you? 🌹

#PregnancyCoach
#BirthPreparation
#BirthSupport
#PregnantSupport
#PreparingForBirth by @ivyjoeva

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4 months ago

You’re probably familiar with the various ways your nervous system might show activation under stress: some of us tend to freeze, some of us tend to fight, we might flee (or avoid). 🚨A common pattern I see with clients in labor is the *fawn* response: this can look like people pleasing, agreeing to interventions she doesn’t want to avoid confrontation, not speaking her needs. 🙊 Of course this can also be the case during pregnancy, but it often comes up in labor because it’s an even more vulnerable time where it’s difficult to fight, impossible to freeze (because you’re body is birthing), and nearly impossible to flee! A mother is only as supported as her nervous system is resourced. What are some tools you used, or will use, to resource yourself during your birth? 🌹

#PregnancyCoach
#BirthPreparation
#BirthSupport
#FearOfBirth
#BirthTraumaHealing by @ivyjoeva

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4 months ago

Congratulations to our stellar first cohort of Velvet & Bone 🎉 We’ve been blown away by the depth of your wisdom, devotion, and the love you bring to this work. The field of doula care just got massively upgraded! ❤️🌹❤️ by @ivyjoeva

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4 months ago