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J. Danforth Mercantile

@j.danforthmercantile

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✨Heirloom Quality & Thoughtfully Curated Gifts
📍in the ♥️ of Downtown Maryville, Tennessee
Mon - Thurs | 10am - 6pm
Fri - Sat | 10am - 7pm

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🏈✨FRAULEIN FRIDAY ✨🏈

Meet the San Antonio Rose - a true statement boot.

Crafted from luxe cream calf leather, these tall western boots feature gorgeous gold rose detailing, shimmering gold piping, an elegant almond shaped toe, and a 2.5” stacked leather heel.

These Fraulein’s bring a little vintage western glamour to any game day look - and they’re especially sweet paired with your orange and white 🍊!!

If you’re looking for a show-stopping, “beat Bama” game day fit, stop by the store and try these beauties on today! taken in J. Danforth Mercantile by @j.danforthmercantile

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12 hours ago

We are starting this new season with hearts full of gratitude! We are continually reminded of how blessed we are to be part of such a wonderful community. Maryville, thank you for choosing to shop small, and supporting our little corner of Downtown Maryville. We are so thankful for each and every one of you and for allowing us to be part of your lives.

See you this week!

With grateful hearts, Your JDM Family 🤍

#shopsmall #shoplocal #downtownmaryville #heirloomquality taken in J. Danforth Mercantile by @j.danforthmercantile

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4 days ago

Texas-made style, Tennessee-found. @frauleinboots are now in store at @jdanforthmercantile.

Boot scoot on over and get you some 🤠 taken in Maryville, Tennessee by @j.danforthmercantile

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7 days ago

This week’s Fraulein Friday features the

🌹San Antonio Rose Shortie🌹

A showstopping turquoise leather boot adorned with sweet cream roses + just the right touch of gold. These fun boots are feminine, vintage inspired, and truly one of a kind.

Paired with a few of our favorite western accessories and pieces, they are sure to turn a few heads wherever you roam. 🐴✨ taken in J. Danforth Mercantile by @j.danforthmercantile

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8 days ago

✨🎄 Christmas magic is on its way to the Mercantile! The most wonderful time of the year is almost here, and we have SO much holiday fun in store for you! After months of planning and days spent transforming every little corner of the shop, we can’t wait to welcome you into a completely reimagined Mercantile, filled with Christmas cheer, festive displays, and holiday treasures around every corner.

Tickets are officially ON SALE for our Annual Christmas Reveal! (visit the link in our bio to purchase) We will be closing our doors October 30th – November 5th, reopening at 5:30 PM on November 5th for our BIG reveal! And the most meaningful part? ❤️ 100% of ticket proceeds benefit Haven House, supporting women in our community.

Now, grab your calendars because we have some wonderful things happening this holiday season!

OCTOBER 30TH - NOVEMBER 5TH - We will be CLOSED for Christmas Reset! We will be at Halloween Spooktacular so come by and get some candy the evening of the 30th!

✨NOVEMBER 5TH | JDM Annual Christmas Reveal: Our BIG Christmas reveal benefiting Haven House! Santa will be joining us for the evening, too!

NOVEMBER 6TH & 7TH | Downtown Maryville Christmas Open House: Come experience the magic of Christmas throughout our sweet downtown!

NOVEMBER 6TH | Santa at the Mercantile, 4–8 PM 🎅🏼

NOVEMBER 7TH | Santa at the Mercantile, 10 AM–2 PM 🎅🏼

NOVEMBER 27TH | Black Friday: Kick off your holiday shopping with us!

NOVEMBER 28TH | Downtown Maryville Holiday Market & Small Business Saturday: A day to celebrate shopping small and supporting the local businesses that make our community so special!

🎅🏼 DECEMBER 19TH | Santa at the Mercantile: Santa is coming back for one more visit from 10 AM–2 PM!

Maryville, YOU are what makes our sweet town so magical. The traditions, the familiar faces, the families strolling downtown, and the memories made year after year are what make this season so special to us.

We can’t wait to celebrate with you, make new memories, and share a little Christmas cheer in the heart of Downtown Maryville. ✨❤️ taken in J. Danforth Mercantile by @j.danforthmercantile

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8 days ago

Planning a cozy fall picnic, porch night, or gathering with friends? 🍁🍷

We’ve got the little things to make it special.

From pretty glassware & tea towels to bottle toppers & wine openers - consider your fall entertaining essentials covered. 🤎 taken in J. Danforth Mercantile by @j.danforthmercantile

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8 days ago

✨ FRAULEIN FRIDAY - Howdy, friends! We’re kicking off something FUN around here - every Friday for the next 10 weeks we’ll be introducing you to a different pair of Fraulein Boots! Today we thought we had to start with a classic. Because doesn’t every girl need a pair of red cowgirl boots that make her feel like she just stepped straight out of Footloose?

Meet THUNDERBIRD ❤️⚡️

This beauty sits somewhere between a shortie and a traditional cowgirl boot, crafted in red calf leather with metallic silver + gold accents and the sweetest arrow ear pull. Finished with Fraulein’s signature almond-shaped toe, a 10” shaft and 2” stacked leather heel, she’s bold, timeless and just plain FUN!

Come try her on at J. Danforth Mercantile and come back next week to see which Fraulein we introduce next! ✨ taken in J. Danforth Mercantile by @j.danforthmercantile

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14 days ago

NEW FROM SMITHEY ✨ And somehow, they made an already beautiful piece of cookware even better!

Smithey Ironware recently released stunning new lids designed for their Carbon Steel collection, and they are every bit as beautiful as the skillets themselves. Born in Charleston, South Carolina, Smithey is rooted in the tradition of vintage American cookware. Their cast iron and carbon steel pieces are thoughtfully crafted, beautifully finished, and made to be used for generations - the kind of pieces that only get better with time.

We’re proud to carry the full Smithey Ironware collection at J. Danforth Mercantile and to be the only retailer locally where you can shop Smithey in person.

Come see the new Carbon Steel lids, feel the craftsmanship for yourself, and find a piece worthy of becoming a family heirloom.

#smitheyironware #madeinusa taken in J. Danforth Mercantile by @j.danforthmercantile

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15 days ago

🍊Big game day plans Saturday? Stop in today and tomorrow to gear up for the VOLS rivalry against Texas 🏈 We’ve got a selection of the RIGHT orange for the whole family to sport!

GBO 🤍🧡 taken in J. Danforth Mercantile by @j.danforthmercantile

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22 days ago

INTRODUCING FRAULEIN BOOTS TO EAST TENNESSEE! 🤠

What an unforgettable evening celebrating the arrival of Fraulein Boots at J. Danforth Mercantile! We had the BEST time at our exclusive launch, Fraulein in the Foothills, and are so thankful for everyone who joined us for a night of Western style, Southern hospitality, and some pretty incredible boots!

For the evening, we brought a little piece of J. Danforth downstairs to The Landmark, complete with a special IDA MAE shopping experience featuring their beautiful quilted boot bags, duffles, and more!

A few HUGE thank you’s to the friends who made this evening so special! 🤎

✨ IDA MAE - Kristin and her daughter traveled all the way from Texas to celebrate with us! Their beautiful collection of heirloom-inspired quilted goods was the perfect addition to our evening. From their signature boot bags to their stunning duffles, every piece is thoughtfully designed with a love for timeless textiles and Western heritage. We are so grateful they made the trip to East Tennessee!

🥩 Raven & Sixteen Peaks Farm - Thank you for serving up the most DELICIOUS Wagyu! What a treat to showcase incredible local beef alongside these beautiful boots.

🥃 COMPANY DISTILLING - A HUGE thank you to our friends at Company Distilling for providing everything we needed to treat our guests to a bourbon tasting! Nothing pairs quite like beautiful boots, good bourbon, and a little Southern hospitality. We are so grateful for your generosity and for helping make our evening extra special! 🤎

🥂 The Landmark - For hosting our evening and providing charcuterie for DAYSSSS! Our guests were certainly well fed!

And, of course, to everyone who came out, tried on boots, shopped with us, and helped make our first Fraulein event one to remember - THANK YOU!

THE BEST PART? Fraulein Boots are officially available at J. Danforth Mercantile! If you weren’t able to join us for the launch, come see these beauties in person, find your perfect fit, and discover what makes them so special.

A little Western style has officially made its way to the foothills! 🤎 taken in The Landmark by @j.danforthmercantile

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24 days ago

✨ NEW BOOK RELEASE!! ✨

Fresh out of the box and already on the floor! 🤎 This Oak House by Annie Meyer just released this week, and we couldn’t wait another second to get it out for you!

Come be one of the first to flip through this beautiful new release - available NOW at the Mercantile! 📖✨ We have a feeling this one won’t stay on the shelf long! taken in J. Danforth Mercantile by @j.danforthmercantile

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a month ago

HAPPY LABOR DAY!🇺🇸The Mercantile is CLOSED today as our team takes a little time to rest, relax & enjoy the holiday!

We’ll be back tomorrow at 10AM and ready to see you! 🤍

Enjoy your Labor Day, friends - we’ll see you tomorrow! 🇺🇸✨ taken in J. Danforth Mercantile by @j.danforthmercantile

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a month ago