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Helping you build a brand + a life you love
Culture, strategy & communications • get it?
@shelftalkswithjane @marketingtea.ng
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I genuinely believe some books find you at the exact moment you’re ready for them.

Not because they magically fix everything, but because sometimes one sentence gives you language for something you’ve been feeling for months.

So if you’re going through something right now, consider this your Shelf Talks prescription. 💌📚

1. The Mountain is You
2. You are a Badass
3. Good Vibes Good Life
4. Manifest
5. The Subtle Art of Not Giving a F*ck

Which one are you picking first?

#shelftalks #bookrecommendations #personaldevelopment #bookstagram #selfgrowth🌱 taken in Lagos, Nigeria by @janefrancessmprincess
3
2 months ago
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Your less talented competitor is winning your dream client. Here’s the one thing they’re doing that you’re not.

They’re not better than you. Their content has a job to do, yours is still just showing up. Every post they make is aimed at a specific person with a specific problem, so by the time you pitch that client, someone else’s content already warmed them up for three weeks.

Talent doesn’t win the client. Consistent, targeted content does.

#brandstrategy #contentstrategy #marketingtips #brandmarketing #clientattraction taken in Lagos by @janefrancessmprincess
0
2 months ago
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Good lighting, good company, better laughs. Days like this don’t need much of a caption.

#goodtimes #candidmoments #lagoslife #friendshipgoals❤️ #workworkworkwork by @janefrancessmprincess
8
2 months ago
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A new logo will not fix a positioning problem. It will just be a prettier version of the same confusion.

If people aren’t converting, if your messaging blends into everyone else in your industry, if nobody can explain what makes you different in one sentence, that’s not a design issue. That’s a strategy issue. You can rebrand five times and still lose to the competitor with the “ugly” logo and the clear positioning, because they know exactly who they’re for and exactly why they’re different, and you don’t yet.

Fix what you stand for before you fix how it looks.

#brandpositioning #brandstrategy #marketingtips #personalbranding #contentstrategy taken in Lagos, Nigeria by @janefrancessmprincess
0
2 months ago
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Your brand doesn’t need a 40-page brand book. It needs clarity.

Here’s the one-page brand doc that can help you stay consistent, sound like yourself, and make content creation so much easier.

Save this for your next content planning session. 💅🏽

#brandstrategy #brandvoice #contentstrategy #socialmediamarketing #personalbranding taken in Victoria Island, Lagos by @janefrancessmprincess
2
2 months ago
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Jen Sincero told me to ask the universe for money. Here’s the practical version.

Your relationship with money starts with your beliefs about it, but belief without action is just a nice thought. Stop waiting to feel ready. Name your price. Send the proposal. Follow up once. Then let go.

Your environment will push back when you shift. Plan for it. That’s the part the book skips.

Save this. Comment what your relationship with money looks like right now. Complicated counts.

#shelftalkswithjane #moneymindset #jensincero #booktok #wealthbuilding by @janefrancessmprincess
2
2 months ago
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The clients who win are not always the most ready, but they are just the most willing to move.

Strategy without execution is just a very expensive document and i say that as a consultant.

If any part of this video felt personal, it probably was.

#brandconsultant #socialmediastrategy #brandconsulting #marketingtips #executioniseverything taken in Victoria Island, Lagos by @janefrancessmprincess
0
2 months ago
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Polished branding gets scrolled past. Personality branding gets remembered.

Nobody builds a parasocial relationship with a perfect logo. They build one with your voice, your opinions, the way you say things nobody else in your niche is saying. Polish is forgettable. Personality is not.

Stop trying to sound like every other page in your industry. Sound like you.

#personalbranding #brandstrategy #marketingtips #contentstrategy #socialmediatips taken in Lagos, Nigeria by @janefrancessmprincess
4
2 months ago
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A logo is not a brand. It’s a picture. Your brand is what people expect from you before they’ve even scrolled past your third post.

You can have the prettiest logo in your niche and still be forgettable, because nobody knows what you stand for, how you sound, or what problem you actually solve. Meanwhile the brands with the most average logos are winning loyal customers because everything else, tone, values, consistency, is airtight.

If you had to explain your brand in one sentence without mentioning your logo or your colors, could you?

Fix the substance before you fix the visuals again.

#brandstrategy #personalbranding #marketingtips #contentstrategy #smallbusinessbranding taken in Victoria Island, Lagos by @janefrancessmprincess
0
2 months ago
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Ranked Ana Huang’s books by how delusional they made me about men.

🖤 King of Pride: mild damage, recoverable. 
🤍 Twisted Games: you’ll compare every man to a fictional bodyguard. 
🖤 King of Wrath: needs active counterprogramming. 
🤍 Twisted Love: first place, no contest. You know why.

Comment your most dangerous read. Tag who you corrupted with these books. Save this for your next book recommendation.

#shelftalkswithjane #anahuang #bookstagramng #romancebooks #bookreviewers taken in Victoria Island, Lagos by @janefrancessmprincess
4
2 months ago
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Throwback to that night at Ayo & Friends when the energy alone was worth the traffic to get there. Good music, better company, the kind of night you don’t plan to remember but somehow never forget.

Some memories just deserve a rewind.

#tbt #throwbackthursday #ayoandfriends #lagosnightlife #goodtimes taken in Gogi by @janefrancessmprincess
14
2 months ago
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Before you hit post, ask yourself these three things. Most people skip straight to “does this look good” and wonder why nothing converts.

	1.	Who is this actually for. If it’s for everyone, it’s for no one.
	2.	What do I want someone to do after seeing this. Save it, comment, click, buy. Pick one.
	3.	Does this connect to what I actually offer or sell. If it doesn’t lead anywhere, it’s just noise.

Answer these before you post, not after you’re wondering why the numbers look off.

Save this for your next content batch.

#contentstrategy #socialmediatips #marketingtips #contentcreationtips #i̇nstagramgrowthtips taken in Lagos, Nigeria by @janefrancessmprincess
3
2 months ago
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