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J Alexander Diaz

@jdeez

7.1K

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990

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creative director, @lakers
designer + photographer, husband + dad

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a year ago

if you know me, you know I’ve come to this arena to watch this team more times than I can count—first as a kid, and now with my own. so many have shared unforgettable moments here.

to be trusted with the design of our first true alternate court, and to see it paired with this uniform—it’s honestly surreal. I walked into the building eager to see this come together, and walked out with nothing but gratitude.

it’s a different type of full circle moment that I’m sure I’ll make more sense of at some point, but for now, I’m just taking a moment to soak it in. by @jdeez

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2 years ago

This one means a lot. Having this campaign take the spotlight in the city I’ve always called home, for the team I’ve always rooted for—it’s something special.

If you happen to pass by one of these on your way home, you’ve already made my year. #LakeShow (P.S. Swipe to the end for my favorite Lakers fans) taken in Los Angeles, California by @jdeez

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7 years ago

after so many years in the making, this beautiful book is finally out in the world. grateful to @vikkitobak , Linda Rambis, and the @taschen team for bringing me along for the ride. there’s a real sense of pride seeing some of my favorite photos included alongside the incredible work of so many photographers who have documented this franchise across generations.

i’m proud to have helped bring the visual history of the Lakers to life. a small piece of a very big story, and one i’ve been incredibly fortunate to be a part of.

Lakers: An Official History of the Purple & Gold — Available Now. by @jdeez

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11 days ago

summer; party of five. by @jdeez

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a month ago

had so many subway takes ready to go but no one cared to ask. taken in New York City by @jdeez

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2 months ago

job finished.
👑💍 by @jdeez

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2 months ago

chapter 14, wrapped. what a ride. by @jdeez

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4 months ago

hard to believe it’s been a decade. kobe’s farewell game. walk-off 60. mamba out. goosebumps. you just knew you were watching something you wouldn’t see again. storybook stuff. grateful I was there to capture it. taken in Staples Center by @jdeez

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6 months ago

Riley Sean Diaz 🤍
welcome home, our new everything. by @jdeez

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7 months ago

grateful to play a small role in honoring an icon. Pat Riley was proof that greatness is in the details — thrilled to help lay a few out. taken in Crypto.com Arena by @jdeez

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7 months ago

26 ‘til infinity. by @jdeez

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7 months ago