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Jeffrey Gadway

@jeffgadway

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⌨️ Leading marketing @clickskeys
📈Galvanize Marketing
🎙️Co-host @honesttodogpodcast
Dog dad, partner to @yourfavouritedogtrainer

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Today filled my cup. Walking through an apple orchard. Listening to live music. Petting goats. Feeding alpacas. Laughing with friends. Simple pleasures. My heart is full. by @jeffgadway

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14 days ago

How it started -> how it’s going. The top photo was taken in Hong Kong with a 3D print of an early Communicator form factor study. We were carrying it around to judge the size and get a feel for how it might fit into our lives. The small white paper strip was a makeshift concept for an LED light that wrapped around the top edge of the phone so you could see it from all angles (before we came up with the Signal Light). The bottom photo was taken this week, in the exact same spot but with a working Communicator. Amazing to see it come to life from idea to reality.

At the time we were exploring volume keys on the right-hand side in a more traditional spot found on Android phones. We knew we had to have a notification light — and we wanted to design it in a way it could be visible whether the phone was sitting face up or face down. So had had this idea for a wrap around LED. We hadn’t yet had the breakthrough to combine the Signal Light and Prompt Key into a single button under your thumb.

While the design may look familiar, Communicator has evolved a lot since those early studies. The volume keys and kill switch are now on the left-hand side, within reach of your index finger and ring fingers. The curved chin provides a comfortable spot to rest your thumb and a confident place to grip the phone - plus it helps protect the keys when face down. We’ve added a front-facing speaker (one of 2 speakers) and microphone (one of 3) into the chin as well. The power button was moved to the top right edge so you can reach up and lock with your index finger. There are too many carefully considered design decisions to count. by @jeffgadway

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a month ago

BlackBerry unchained us from our desks and allowed us to take action out in the real world. Communicator builds on that ethos for a new era of modern communications. by @jeffgadway

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2 months ago

A look behind the scenes at what we’ve been up to in July on Clicks Communicator 👀. by @jeffgadway

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3 months ago

Just a guess but Smoke + Surf Communicator combo might be a favorite of @jeffgadway 😉 by @jeffgadway

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3 months ago

Giving Blue a job helped his walk huge! by @jeffgadway

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5 months ago

“The details are not the details. They make the design. — Charles Eames

This is how we designed Communicator. Available now on YouTube. by @jeffgadway

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5 months ago

Can you turn wireless charging on/off? by @jeffgadway

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5 months ago

How big is the battery on Power Keys? by @jeffgadway

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5 months ago

Trust the process. Hundreds of careful decisions go into building the ultimate communication device. No detail is being overlooked. Team is heads down and focused. by @jeffgadway

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7 months ago

We won’t settle for a BlackBerry wannabe. Communicator is pushing beyond simply putting a keyboard on an Android. What we’re building is a modern communicator for modern times: better context, versatile input, greater control. by @jeffgadway

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7 months ago

Honor the past. Build the future.
We’re not building a time machine to resurrect the BlackBerry. Times have changed. We’re honoring the past while building a modern Communicator for modern times. by @jeffgadway

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7 months ago