Instagram story viewer> @joe.ng_> Posts
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Canadian 🇨🇦 In Shenzhen 🇨🇳
🏢@shiftfashiongroup
Over a decade of developing products for Fashion Brands.
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For the last couple of years, you’ve seen me break down clothing from various brands. Along the way, many of you have asked us to launch our own line.But for me, just starting a clothing brand wasn’t enough — I wanted to do something different. And it all starts with a black shirt. I want to create your favorite shirt — the one you reach for first after doing laundry. A shirt that’s factually high quality and well made. And beyond that, I want you to understand every decision that went into creating it.That’s why we’re starting at the very beginning. The cotton farm. We’ve partnered with @supima, whose designation represents the world’s best cotton. Think of it as the champagne of cotton, not just sparkling wine.On this trip, we visited the cotton farm, the cotton gin, and finally the U.S. Department of Agriculture to see how the best cotton fibers are graded.More will be revealed over the coming months. I’m incredibly excited to share this project. Because I’ve never seen this level of transparency and education in fashion before.Thank you 🙏 by @joe.ng_
81
9 months ago
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Fabric that doesn't show sweat? by @joe.ng_
44
3 days ago
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When your intentional about your use of synthetics a lot of times they can improve garment construction. by @joe.ng_
34
8 days ago
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You can make a T-shirt that is designed to last! by @joe.ng_
43
8 days ago
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Batch 1 shipping! by @joe.ng_
29
13 days ago
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She says super duper 😅 by @joe.ng_
27
15 days ago
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We used high end dress shirt fine yarn in our T-shirt 🔍🧐 by @joe.ng_
20
17 days ago
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This is where you test the cotton to prove exactly what it is by @joe.ng_
3
21 days ago
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This is how the cotton is harvested for your clothing! by @joe.ng_
1
23 days ago
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June 18th - Come with me as we do a TOP inspection! by @joe.ng_
3
24 days ago
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Chatting with the CEO of Supima @kewllewk This was a major factor and why I chose to use @supima I did not have to worry about lower quality cotton getting mixed in. Which happens more than you think even with stuff labeled as Pima! by @joe.ng_
15
25 days ago
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Even with all the machines in the world sometimes it just comes down to that tacit knowledge by @joe.ng_
16
a month ago
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