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Daddy. Entrepreneur.
@drinkoshun 🌊
@dirtoliveoil 🫒
@_jawstudios 🥷
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Super proud to be launching @drinkoshun today with my buddy @knowjack 🙂 taken in Oshun by @joewelstead
53
3 years ago
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Big personal announcement: we sold @motionnutrition 😲 taken in Wiltshire by @joewelstead
64
4 years ago
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Enjoy your game by @joewelstead
4
12 years ago
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Summer school holidays are feeling loooong this year (I love my kids to bits). Here are 3 things keeping me sane in the heat:

1. Getting out of bed an hour before everyone else. Some quiet time where I can water the garden and have my first coffee before chaos tumbles down the stairs. 

2. Staying true to my sleep schedule. In the summer it’s so tempting to stay up late. But I’ve accepted it’s something my body can’t afford on a regular basis. It’s not a punishment, it’s a positive choice that keeps my energy levels afloat. 

3. Everyone hydrates. My daughter (22 months), my son (4), my wife and I. We’re all on top of our fluids and we’re giving our bodies the chance to hold on to enough moisture despite the heat. First thing everyone drinks in the morning: a big glass of water with @drinkoshun. There’s no breakfast OJ in my house 😂 taken in Daddy's Home by @joewelstead
35
2 months ago
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🚨 NEW BRAND LAUNCH 🚨

Meet @dirtoliveoil, a cold-pressed olive oil from the team behind @drinkoshun, founded by @joewelstead 

In Joe's own words:

"DIRT celebrates his Mediterranean upbringing with an exceptionally good olive oil that happens to be beautiful enough to bring as a gift to a dinner party. A gift of dirt says: this is nature's best, and I want you to have it."

Made from early-harvest Koroneiki olives grown organically in the mountains of Crete, DIRT is cold pressed, Soil Association Certified Organic, and lab-tested at 1,475 mg/kg polyphenols.

DIRT is just one of the latest brands blurring the line between pantry staple and design object, making us wonder what's next for CPG. by @joewelstead
31
2 months ago
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Introducing: @_jawstudios 

Two years ago we launched @drinkoshun with the selfish goal of creating time and location freedom. 

The same month we launched, I moved to France and shortly after had a second kid. I’m not chained to my desk, and when I’m off work, I’m really off. 

I believe this is how entrepreneurship should be. And it’s not complacency, it’s effectiveness. I’ve become better at prioritising. Better at eliminating noise. Better at making and committing to decisions. 

I love it. And with @knowjack and @jaxdavey, we want to help others (you?) find their way too. taken in United Kingdom by @joewelstead
27
5 months ago
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“It looks like a soap bottle” - let me tell you why this was a conscious design choice.

We had a theory. People’s skin tends to be either too dry or too oily due to suboptimal hydration inside the body. By aligning @drinkoshun with skincare aesthetics and addressing this issue through electrolyte supplementation, cells are able to better communicate whether they need more or less moisture. Dry skin plumps up. Oily skin reduces the overproduction of sebum. Swelling dies down.

In 2024 it was a theory. In 2026 it’s a reality.

Today, 300 of our 1300 customer reviews happen to mention the word “skin”. Coincidence? taken in Capbreton-Hossegor by @joewelstead
12
6 months ago
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Good sleep is subjective, but being a morning person is universally awesome. That’s what @drinkoshun Magnesium is for: deep rest and happy mornings. by @joewelstead
15
a year ago
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Feel good, look good, every damn day. Proper hydration is not just for athletes. It’s essential for energy, brain function, skin health and much much more. This is why we created @drinkoshun taken in North Devon by @joewelstead
19
a year ago
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It’s a good life 🫶🏻 taken in Le Vintrou by @joewelstead
11
a year ago
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Life maxxing taken in Fermes & Terroirs by @joewelstead
0
a year ago
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“Rain or drizzle and snow, slight”. Weather code 68. A day for an adventure. 

This was our symbol and drive behind @knowjackmedia and it’s an energy that I like to apply to all of life: go out and get it done. No matter the conditions. 

Last year @knowjack and I switched our full attention to @drinkoshun but the KJM lifestyle lives on ✊🏼

Special thanks to @indiatmunn for crushing that brand identity 😍 by @joewelstead
6
2 years ago
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