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🚨 NEW BRAND LAUNCH 🚨

Meet @dirtoliveoil, a cold-pressed olive oil from the team behind @drinkoshun, founded by @joewelstead 

In Joe's own words:

"DIRT celebrates his Mediterranean upbringing with an exceptionally good olive oil that happens to be beautiful enough to bring as a gift to a dinner party. A gift of dirt says: this is nature's best, and I want you to have it."

Made from early-harvest Koroneiki olives grown organically in the mountains of Crete, DIRT is cold pressed, Soil Association Certified Organic, and lab-tested at 1,475 mg/kg polyphenols.

DIRT is just one of the latest brands blurring the line between pantry staple and design object, making us wonder what's next for CPG.
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