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Hi, we’re Grē 谷砺 👋
A creative design & strategy studio.

We build brands, create content, help businesses go global, and build ERP systems & AI tools to make work easier.

We love figuring things out together: who you are, what matters to you, and how you want to be seen.

🌾 G = Grain
A tiny seed. Ordinary, yet full of possibility.
🪨 Re = Refinement
We take shape as we grow and meet life’s rough edges.

A branch of our “Cosmic Farm,” Grē holds dreams from all three of us. The name emerged in Cherry’s conversations with GPT, then waited almost a year. When John said we needed a company name, Cherry replied, “谷砺.”
We loved it. Message pinned.

🎬 John|BD, Brand & Content
📍Dali / Weifang, China

A filmmaker who spent years shooting in New York. Boxing, jiu-jitsu, skydiving, surfing… now learning to embrace uncertainty. Becoming a dad this December.

I zoom in, then zoom out: get close, then see the whole picture. Listening to someone’s business story is like reading a script. Once I understand it, I know how to tell it.

💻 Qingwen|AI Tools & Deployment
📍Weifang, China

John’s high school friend. Studied Chinese literature, then traveled with a camera, finding myself through the viewfinder.

AI often brings me more frustration than joy. That struggle helps me understand where others get stuck.

Love Patagonia. Cat dad to Afu.
Once, I chose a Chinese folk performance over a meeting. Everyone moved it to the next day.

☀️ Cherry|Analysis & Design
📍New York / Hangzhou

I believe in a world full of love—and I am living that belief.

Met John at a storytelling event. Our first coffee chat lasted six hours.

From architecture and construction to comedy, healing, and design strategy, I bring curiosity and warmth to messy realities, making them easier to understand.

Happiest in the sun. Seemingly zen. Usually the most opinionated.

We bring our real selves—and that honesty—into every collaboration. Here’s to helping more people feel alive 🌱

Tell us what you’re working on. DMs are open 💌

#Grē #谷砺 #BrandStrategy #CreativeStudio #AIForBusiness taken in New York City by @john_zekai_
0
6 days ago
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小石頭醉了 taken in Dali, Yunnan by @john_zekai_
0
a month ago
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Used a low resolution digi cam to document this simple little sweet video for my dear friends. 
@roonicole @emkeixx @casperyen 

Love is you and me, doing laundry together, getting groceries together, enjoying the sunset together, playing in the park together…. 
日常的镜头,有你便不一样

Directed and edited by me
B cam @john_zekai_ 
Special thanks for the camera @lucyvolume 
Music by 椅子乐团 @chairchairmusic taken in New York, New York by @john_zekai_
2
2 months ago
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No grand gesture. No perfect timing.

Just an ordinary afternoon —

and suddenly, everything changed.

We had the privilege of documenting their story.

Love, it turns out, is quieter and realer than we imagine.

If you want to create your beautiful memory on film,  we are here for you.  #nyc #lovestory #film  Talent
Syria Ricciu
David Kurti

Director
Simone Yuhang Chen

Creative Direction
John Zekai Zhang
Kyla Kaiyue Zhang

cinematography
Rugile Zemaityte @rugeille 

B Cam
Chenhang Jin @jingi.no.jin 

Assistant Director 
Olivia Reburn @olivia.reburn 

Edited, Colored, Sound Design by
Tony JaeyeongJeong @yodatony taken in Manhattan, New York by @john_zekai_
17
4 months ago
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In New York, on 5/20 — she graduated, and they got married.

In China 520 sounds similar to 我爱你 I love you.

I made this little lovely film for my good friends. 
@jingi.no.jin @kdyang32 
I hope they stay happy, support each other, and grow old together with their hearts intertwined.

Little poem I just wrote: 
You and I,
at midnight,
when the sun warms our backs,
when the sky turns gray and heavy,
when the wind softly brushes through the leaves,
when the heat becomes unbearable,
when the cicadas cry so loudly they fill the air,
we will keep kissing,
keep loving,
forever and ever.

At midnight,
we run.

We run to the edge of the world,
run until we’re drenched in sweat,
run until time stands still,
run until our stomachs grumble,
run until we can barely catch our breath,
run until you forget my favorite color,
run until I forget my math teacher’s name.

And finally,
we stop.

We look at each other.

Even with your bangs soaked in sweat,
even as I notice your nostrils flare bigger and smaller with every breath,
neither of us minds.

I know,

I will love you forever.

Directed by @john_zekai_ and Simone Yuhang Chen 
DP Simone Yuhang Chen
Edited by Simone Yuhang Chen
#love #production #newyork #newpost😍 #romance taken in New York, New York by @john_zekai_
4
5 months ago
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