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Julia Victor

@juliavictor

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Founder @reine_collective
Building the Athlete OS so female athletes can train their brand like they train their sport.
Nike • EA • 2K • ACFC alum
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Had to hop on this trend 🥹 To the younger version of me: You didn’t know yet where this was going. You just kept showing up. To practice, to the next opportunity, to rooms where you weren’t sure you belonged. You didn’t know you’d spend years at Nike, lead marketing at Angel City, or build new games at 2K. You definitely didn’t know you’d walk away from all of it to bet on yourself and start a company for the athletes you once wanted to be. There were plenty of days you doubted it. I still have some of those. But every one of those small, uncertain steps added up to this. So if you’re somewhere in the middle of your own story right now, unsure if it’s working, keep going. The version of you waiting at the end is going to be proud. #builtbyreine #femalefounders #FounderLife #WomensSports #WomenInBusiness by @juliavictor
Tech Week reminded us why we’re building Duets. In SF and LA, builders, backers and operators across sports, entertainment and culture came together, swapped stories and kept the conversations going. From our founders @cristina___pimentel and @caitlinjovanna: thank you to everyone who joined us, and to our panelists for two incredible conversations. SF: @brianna_salvatore_dueck, @probablyashanti, Sahar Arshad, @amobisays, @brandon.rutley LA: @juliavictor, @troybrown.jr, Ben Grubbs, @trevor9davis, @aliciathekey More rooms like this soon. by @juliavictor
This is my formal apology for responding to your text in my head but not actually responding. 🤷🏻‍♀️🤦🏻‍♀️ #builtbyreine #femalefounders #athletemindset #womenssports #SportsTech by @juliavictor
A living room full of athletes, founders, creators, operators and friends is our kind of evening. No program. No pitches. Just good food, good people and good conversation. We loved hosting this evening with @joinottodotcom and @thevibefounder to bring together people building across sport, tech and culture. We talked a lot about the idea of abundance and how much change we can drive together if we embrace the abundance of opportunity, information, and community. In the words of @_brittanyshamere let’s be superhuman and see where it gets us. More of these coming soon! 📷: @cmarlo1 by @juliavictor
We believe building your brand doesn’t have to mean taking on another full time job. This was #builtbyreine in less time than it took me to come up with my training plan for today or write our team weekly agenda. @Reine #athletemindset #femalefounders #womenssports #founderlife by @juliavictor
A little life lately inbetween the terminal tabs. Yes I do in fact own exactly 1 hat. Form in front of goal 💯. Penchant for celebration, needs work 🤦🏻‍♀️. First ever @wll championship did not disappoint. @usopen with @espnw was much more exciting than this face suggests 🤷🏻‍♀️. Love when @andreagperez takes me around as her plus one. @worldteamtennis coming soon… This is a @cocogauff Stan account forever and always. Wait for it… @ksmitty54. Helluva Bro Dinner @rileythree by @juliavictor
Dad showed up, mom made the sign. I owe everything to their support, drive, sacrifice and when needed real talk. @Reine is just the latest in crazy quests they continue to show up for. #builtbyreine #founderfieldnotes #founderlife #cleveland by @juliavictor
Everything you need to build your brand in ~10 minutes a day. #builtbyreine by @juliavictor
Proof of life! Been cooking up a really exciting product with a meaningful mission and we are a few weeks out from launching in App Store. Vibes are highhhh. #founderlife #womenssports #femalefounder #athletemindset #builtbyreine by @juliavictor
It was so awesome to hear from alumni, Julia Victor,(‘07-‘10, Big East Champion & Team Captain) today in her Personal Branding panel with Reine Collective. We are constantly chasing the standards players like Julia set. Thank you for being an inspiration to generations of women. You are welcome home anytime. More Than a Program, An Experience #WeAreMarquette | #WinterIsComing by @juliavictor
Plotting, Planning, Scheming. by @juliavictor
2025, you broke me and forced me to put myself back together. Grateful for the lesson but bring on 2026 please…. #Yearofthesnake #yearofthehorse by @juliavictor

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