Instagram story viewer> @jurrelatour> Posts

Jurre Latour

@jurrelatour

1K

followers

1664

following

Amsterdam/Utrecht based graphic/motion designer

POSTS STORIES REELS TAGGED

It’s already been a month since UNFAIR26 took place. It has been a blast to work together with all the amazing UNFAIR team and all the artists involved! 🫶 taken in Gashouder Westergasfabriek by @jurrelatour

42

4

5 days ago

HKU University of the Arts Utrecht needed a motion language to match their new visual identity. A motion identity built for an established art academy, playing with the tension between energetic cohesion and a solid basis.

Client: HKU University of the Arts Utrecht
Visual Identity by: Thonik
Motion Identity by: Jurre Latour
Audio by: Sam van Hoogstraten taken in Utrecht, Netherlands by @jurrelatour

120

9

10 days ago

Diving into the 𝚊𝚛𝚌𝚑𝚒𝚟𝚎𝚜 for the 𝒰𝓃𝒻𝒶𝒾𝓇𝟤𝟨 campaign meant sifting through more than ten years of files, and then you find the occasional fun bit. Today the build-up comes to a close. The doors are about to open! Let’s go! @unfair_amsterdam @dearbooks_amsterdam taken in Gashouder Amsterdam by @jurrelatour

103

3

a month ago

Riso riso on the wall, who is the grainiest of them all?
.
@popronde
@somehowcreativeservices taken in Popronde by @jurrelatour

64

3

2 months ago

A little throwback to @intercity106 ’s back cover. Retro-futuristic sounds deserve fitting references 👾

@somehowcreativeservices taken in OUTER SPACE by @jurrelatour

56

4

3 months ago

Motion pieces ‘revealing new art’ for unfair’s 2024 campaign

@unfair_amsterdam
@somehowcreativeservices taken in Amsterdam by @jurrelatour

51

3

3 months ago

I’m stepping up my freelance work! And to celebrate that, my new website is now live.
‘
→ jurrelatour.com
,
The last few years I’ve been lucky to work on a lot of great projects with a lot of great people. Now I’m ready to meet more of them. So if you have a cool project, a dumb idea you can’t get out of your head, or just want to chat with a fellow graphic/motion fanatic … you know where to find me.
.
Thank you @somehowcreativeservices for the ongoing support and friendship along the way, and @digitaldeer.nl for bringing the website to life! taken in Utrecht, Netherlands by @jurrelatour

116

15

4 months ago

215

11

8 months ago

🛸
.
HKU Exposure 2025
@dekunstvanhku taken in Utrecht by @jurrelatour

47

2

9 months ago

A loose fragment from the motion system I built for @worldpressphoto ‘s big expo last year in De Nieuwe Kerk, Amsterdam.

All made within After Effects by using expressions. By animating sliders, a wide range of motion variations becomes possible with just a few keyframes. by @jurrelatour

79

5

9 months ago

Last year I had the pleasure of working with a lot of talented people (you know who you are <3) And one of the many highlights of the year was the campaign @noawassink @peter_roeleveld and I made for the HKU graduation festival ‘HKU Exposure’. It has been a pleasure to play a part in the graduation of so many new talented creatives, especially because we were in that exact same spot 2 years prior.

Thank you @dekunstvanhku for the trust and confidence during the making and implementation of this campaign!

Audio by the talented @jorisvdsanse taken in Utrecht by @jurrelatour

65

2

9 months ago

For HKU’s Graduation Festival, Exposure, 2025 we got the opportunity to design this year’s campaign! Here’s a little insight into the design.

With 9 departments and 42 graduating courses, Exposure showcases a wide variety of students and projects. Our challenge was to connect all of this in a campaign. We came up with an overarching theme centered around the question: ‘Where are we going?’ This question can be interpreted in different ways - it speaks to graduates and visitors, but also works on a broader scale.

With the tagline ‘De route van nieuw creatief talent’ (‘The path of new creative talent’), we invite visitors to wander through Utrecht and discover all the festival locations. To visualize this path, we drew inspiration from the typography used in traffic signage. We created a custom font based on the stretched and stencilled type found on roads and bike lanes. Alongside this, we used the DIN font, which is widely used on traffic signs.

A special thanks to @jorisvdsanse for the sound design, to @booring.studio, @floor.bergh and @amy_vriend for the HKU Media signage, and to Arthur Herrman and Simon Davies for the support during this project!

@dekunstvanhku taken in Utrecht by @jurrelatour

282

5

a year ago