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From brand promise to new identity to a bold multi-channel campaign — we shaped the new story of Humanistisch Verbond. ‘𝒟𝒾𝒸𝒽𝓉 𝒷𝒾𝒿 𝒿𝑒𝓏𝑒𝓁𝒻, 𝒹𝒾𝒸𝒽𝓉 𝒷𝒾𝒿 𝒹𝑒 𝒶𝓃𝒹𝑒𝓇’ brought to life, online and offline.

Credits
Klant: @humanistischverbond 
Opdrachtgever: @bassvoss @femke__h 
Concept & creatie: @somehowcreativeservices 
Creative director: @basterandthefunkybunch 
Regisseur: @barkas.studio 
DOP: @milanvandril 
Producer: @noahluijk 
Strategie & account: @casboland 
Casting: @sarijacobs 
Gaffer: @___sam.broekman___ 
Make-up artist: @sannelegrasbleeker 
Grading: @remi.lindenhovius 
Edit: @jurrelatour 
Music: @collignonmusic 
Sound design: @erikgriek 
Voice: @noraaka 
Beeldbewerking: Jan Hibma
Media: @pinkagencynl 
Account: Anke Bürmann
Mediastrateeg: Roderick Zeilstra
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This past year reminded me that live seems to have its own logic, being totally unexpected, playful and rarely predictable. It felt like the accumulation of 20 years of working together with and for friends. Going back to 15 years ago I regularly threw parties under the name dumdum. Out of this grew close friendships (you know who you are ❤️) that turned into collaborations in many different forms. 

12 years ago I got a studio visit from three young guns that had just started an new art fair. That visit pulled me into @unfair_amsterdam , and what followed was years of partner- and companionship, building a new kind art initiative, mostly learning by doing.

A year ago these two worlds collided. I quietly started something new with two of those friends from different worlds; @adamnillissen and casboland . We started a little company called @somehowcreativeservices. Reflecting how the creative process never goes in a straight line — it bends, twists and surprises. Somehow, it always leads to exciting places. The studio absorbed what was studio Bas Koopmans into a new vehicle. We’ve remained close strategic partners of @petervdes and @unfair_amsterdam, plus working with clients like Humanistisch Verbond, Stedelijk Museum Amsterdam, IBA, Heist, Boijmans van Beuningen, Popronde, to name just a few. 

At the same time we started Somehow, we secretly started working on a second project. Something that had been brewing for a while, and honestly felt like a far-fetched dream.
Now, after a year of working quietly in the background, we can finally say it out loud: we’re starting a museum.
Tomorrow we open @villa_ams — a New Home for Contemporary Art at Westergas, Amsterdam.
An intimate museum that will host a wide range of artists in an easy-to-experience way. We’re almost done, and very excited to start sharing this out in the open. Come visit!
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That’s a 🌯 on UNFAIR24. What a weekend! 

I’m so proud of all the artists, the team and what we accomplished. A BIG thank you ❤️‍🔥. 

I also want to give a big shout-out to our partners and sponsors. And a special shout-out to @adamnillissen & @petervdes - love you guys. 

Now it’s time for some rest ✨

First photo by @lunaliciouszz 
Second one borrowed from @nienke.vanderwal
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