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Katarina Dragićević

@katarza.design

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Designing soulful visual identities for modern brands.
Belgrade, Serbia | By @kata_rza
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Playing around 02 #graphicdesign #poster by @katarza.design
2
2 months ago
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Playing around 01 #graphicdesign #poster by @katarza.design
3
2 months ago
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@arsenalhub.rs is an IT center built on the legacy of the first light bulb that once illuminated the Arsenal complex the moment when innovation first entered this space. This narrative inspired both the visual direction and the brand slogan: “From the first spark to the digital era.” For this project, I developed the complete identity system, including: — art direction — logo design and visual identity — print materials (ID cards, tote bags, signage, conference assets) — digital assets (app icon, UI visuals, social templates) The visual language is minimal, clean, and modular, built around a contrast of warm industrial tones and cool digital gradients. Typography, layout, and composition were designed to feel structured and contemporary, with a strong sense of clarity and function. The accompanying message “Next generation of thinkers” reinforces the brand’s forward-looking character and positions Arsenal Hub as a space where ideas grow. The goal was to craft an identity that connects the site’s industrial past with its digital future, creating a brand that is simple, strong, and meaningful. #katarzadesign #brandidentity by @katarza.design
6
10 months ago
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Trenutno radim na art direkciji za brend koji proizvodi čajeve. Jedan od najzanimljivijih delova procesa bila je poseta fabrici za izradu metalnih kutija u Smederevskoj Palanci. Čika Dragan, vlasnik fabrike, toplo nas je ugostio i sproveo kroz sve ključne faze od adekvatne pripreme za štampu, do odabira tehnike štampe u skladu sa tiražem. Ovde možete videti delić radne atmosfere iza kulisa. Imala sam osećaj kao da sam se na trenutak vratila u vreme stare Jugoslavije. Veliko hvala čika Draganu i njegovom timu! @decormetalbox Radujemo se finalnom proizvodu! Stay tuned ✨ @katarza.design #katarzadesign by @katarza.design
8
a year ago
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From the first spark to the digital era 🚀🍻 I’m so proud to be part of the team! @arsenalhub.rs @top.brewery taken in Knezev Arsenal by @katarza.design
7
a year ago
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Brandbook design for GTA Properties – Dubai We partnered with GTA Properties, a leading investment group from Dubai, to craft their official brand book. From visual identity to mission, tone of voice, and brand values, every slide was designed to reflect trust, elegance, and long-term vision. A refined system made to guide consistency across industries — from real estate to high-end automotive. - Full creative direction - Brand positioning & storytelling - Visual language & color system - Deck layout design by @katarza.design
1
a year ago
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While I was working at @studiodirection, I developed the brand identity for @vinoteka_decanter, a luxury wine bar. The design captures the elegance of fine wine through a logo that blends the letter “A” with the silhouette of a wine decanter, symbolizing the sophistication of a perfect pour. A rich palette of deep grays, burgundies, and gold highlights the opulence of aged wines, while a clean sans-serif font adds a modern, minimalist touch. I developed a comprehensive branding package, from art direction to print materials, ensuring every detail reflects Decanter’s refined essence. #brandidentity #graphicdesign #winebar taken in Belgrade, Serbia by @katarza.design
3
2 years ago
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This brand is for SPIRIT OF CONCEPTUAL THINKERS AND VISIONARY SOULS, it presents an ode to unconventional imagination, where fragrances transcend boundaries, echoing the dreams of avant-garde thinkers. In each collection, a singular flower reigns as the heartbeat of its essence, infusing the entire line with its distinctive and captivating fragrance. It embodies a symphony of scents that resonate with the daring and the dreamers, inviting them into a world where individuality reigns supreme. #brandidentity #branding #design #designinspiration #graphicdesign #minimal #elegant #fashion #scent #perfume #niche #artistic #katarzadesign by @katarza.design
0
3 years ago
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Hey there, I’m thrilled to present to you my latest brand identity project, for Quintessence Quest or Q². It’s a niche perfume house dedicated to crafting extraordinary scents inspired by unparalleled uniqueness. Philosophy of brand merges art, metaphor, and the mystical, resulting in fragrances that resonate with daring minds and visionary souls. #logo #brandidentity #branding #design #designinspiration #graphicdesign #minimal #elegant #fashion #scent #perfume #niche #artistic #katarzadesign by @katarza.design
0
3 years ago
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