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Katarina Dragićević

@katarza.design

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Designing soulful visual identities for modern brands.
Belgrade, Serbia | By @kata_rza
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Trenutno radim na art direkciji za brend koji proizvodi čajeve. Jedan od najzanimljivijih delova procesa bila je poseta fabrici za izradu metalnih kutija u Smederevskoj Palanci. Čika Dragan, vlasnik fabrike, toplo nas je ugostio i sproveo kroz sve ključne faze od adekvatne pripreme za štampu, do odabira tehnike štampe u skladu sa tiražem. Ovde možete videti delić radne atmosfere iza kulisa. Imala sam osećaj kao da sam se na trenutak vratila u vreme stare Jugoslavije. Veliko hvala čika Draganu i njegovom timu! @decormetalbox Radujemo se finalnom proizvodu! Stay tuned ✨ @katarza.design #katarzadesign
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From the first spark to the digital era 🚀🍻 I’m so proud to be part of the team! @arsenalhub.rs @top.brewery
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Brandbook design for GTA Properties – Dubai We partnered with GTA Properties, a leading investment group from Dubai, to craft their official brand book. From visual identity to mission, tone of voice, and brand values, every slide was designed to reflect trust, elegance, and long-term vision. A refined system made to guide consistency across industries — from real estate to high-end automotive. - Full creative direction - Brand positioning & storytelling - Visual language & color system - Deck layout design
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