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Kelly Molson

@kellymolson

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Supporting small, lifestyle agency founders like you be more profitable, while still being there for school pick-up.
- Podcast “Lifestyle is a Plan”

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Proud moment alert 🚨

Last night I was named in the #BIMA100 Class of 2026 – recognised in the Strategists & Consultants category.

Having spent the last 2 years flying the flag for lifestyle agencies, I’m buzzing that BIMA have recognised the importance and impact of my work to support them - validating my vision to change the negative perception of lifestyle agencies!

Thanks so much to @bima_hq_ to the judges and to all my clients for trusting me. Honoured to be up there with these 100 outstanding individuals. by @kellymolson

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4 months ago

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2 years ago

One of my favourite things about this work is seeing founders go from feeling busy and reactive… to clear, confident and intentional.

That's exactly what happened with Lee and the team at @wearepolar.

When we started working together, the agency was already doing brilliant work. What was missing was the strategic framework to consistently attract the clients they really wanted to work with.

Together, we focused on:

> Sharpening positioning
> Refining the value proposition
> Building a stronger outreach strategy
> Creating a healthier pipeline
> Making better decisions with less stress

The result?

An 85% increase in profit within a year and a business that felt far more aligned with the future Lee wanted to build.

It's a lovely reminder that growth isn't always about doing more.

Sometimes it's about getting clearer.

Read the full case study via the link in bio @kellymolson

#LifestyleAgency
#AgencyFounder
#ProfitOverPressure
#Positioning
#BusinessGrowth by @kellymolson

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5 days ago

Sometimes the most valuable thing a founder can get isn't advice... it's space.

Space to think. Space to reflect. Space to work out what actually matters next.

A Download Day client said:

"The most significant outcomes for me were a renewed enthusiasm for the business, a clear vision for its growth, and a defined pathway to achieve it."

That renewed enthusiasm matters.

When you're deep in the day-to-day of agency life, it's easy to lose sight of why you started in the first place.

Download Days create the space to step back from delivery, zoom out, and look at the business properly.

Not just where it is today, but where it's going, what's getting in the way, and what needs to happen next.

The result isn't more things to do. it's clarity, direction, and confidence in the path ahead.

Find out more about Download Days through the link in my bio @kellymolson

#FounderLife
#BusinessStrategy
#DownloadDay by @kellymolson

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13 days ago

When most people hear "lifestyle agency", they usually imagine a tiny business....

Gareth Hoyle's agency looks a little different.

20 people
Fully remote
Four-day, 32-hour week
£2m turnover

In this week's episode of Lifestyle is a Plan, we talk about how he's spent two decades building an agency around the life he wants to live.

We get into:

> Whether lifestyle was the plan from the beginning
> His personal Founder Success Criteria
> The systems that support growth without burnout
> Why Marketing Signals adopted a four-day week
> Whether a lifestyle agency can still be sellable in the future

I loved this conversation because it challenges so many assumptions about what a lifestyle agency can look like.

🎧 Listen via the link in bio @kellymolson

Save this one for later, or send it to a founder who still thinks lifestyle means thinking small.

#LifestyleIsAPlan
#LifestyleAgency
#AgencyFounder
#FourDayWeek
#FounderLife by @kellymolson

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21 days ago

Another August podcast roundup for agency founders.

This brilliant batch of episodes is all about building a healthier business behind the scenes - from winning work and retaining clients to understanding the numbers that drive sustainable growth.

Recent conversations include:

> Joe Daniels on making services easier to buy and why agencies should rethink the sales process

> Ryan Hall @_dontsell on building a revenue engine without relying on traditional sales tactics

> Rich Brett on FinOps, forecasting and understanding whether you're actually making money

> Jo Rogers on retaining and growing client accounts when nobody in the team is a dedicated account manager

> Claire Hutchings on founder wellbeing, agency ownership and a different kind of successful exit

Practical, thoughtful conversations for founders who want to build businesses that are profitable, sustainable and enjoyable to run.

🎧 Catch up with all episodes through the link in my bio @kellymolson

#LifestyleIsAPlan
#AgencyGrowth
#AgencyFounder
#SmallAgency by @kellymolson

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a month ago

Missed a few episodes of Lifestyle is a Plan recently?

This August I'm revisiting some of the conversations that challenge the traditional agency playbook.

These guests are all building businesses differently - choosing flexibility, sustainability and intentional growth over doing things "the way agencies are supposed to."

Recent episodes include:

> Ginny Nicholls on building a £1m business with zero employees

> Tom Salmon on the rise of independent agencies and why founders are choosing freedom over aggressive growth

> Carys Dorritt on creating a career returner agency model that works for real life @polkadigital

> Lee Sturgess on taking an Essex agency to the global stage by doing less, better @wearepolar

If you're interested in building an agency around the life you want (rather than the other way around) these conversations are a great place to start.

🎧 Listen to all episodes through the link in bio @kellymolson

#LifestyleIsAPlan
#LifestyleAgency
#AgencyFounder
#ProfitOverPressure by @kellymolson

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2 months ago

Does life-work balance really exist?

Honestly, I'm not sure it does.

For years, I tried to keep work and life on opposite ends of a see-saw. Strict boundaries. Strict working hours. Clear separation.

And yet I constantly felt like I was failing at both.

Over time, I've found that a life-work blend works much better for me. Not because work comes first. Quite the opposite. Because it allows me to build a business around my life, rather than trying to squeeze life around my business.

My latest blog is a personal one.

It covers everything from nearly burning out while running my agency, to becoming a parent, navigating eight rounds of IVF, and the lessons I've learned about putting life first.

Most importantly, it's about building a business that supports the life you actually want.

Read the full article via the link in bio @kellymolson

#FounderLife
#WorkLifeBlend
#ProfitOverPressure
#AgencyFounder
#BuildYourWay by @kellymolson

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2 months ago

If your pipeline's looking dry right now, try the 3xC approach I follow:

Clarity 💡
Get clarity on audience and clarity of message.

Dig out your ICP and ask if their pain points are still relevant.
Has anything changed, are there new threats, challenges or opportunities to add?

Your key messages may need to be tweaked and refined so you’re actually addressing their burning issues.

Consistency 📆
Now’s not the time to bury your head in the sand. It’s time to embrace a consistent level of activity, whatever method you use.

Block out regular time in your diary for outreach, emails and Linkedin posts (if that's where your ICP hangs out), and set yourself weekly KPIs as a motivator.

> I book weekly Power Hours in my diary to message new connections and be helpful - not sell.
> I post useful content consistently, 3 times a week.
> I fill my Insight Bank (insights and helpful stuff relevant to your ideal client) to stay informed and support others.

Conversation 🗣
Conversation creates opportunity.

Whether that’s booking in virtual 1-2-1 calls, attending events where your ICP will be or building relationships with others who already hold influence on your ideal clients. Think agency partners, associations or leaders in the space.

Working within the capacity you have, on things you like doing, means you’re more likely to actually do them.

If in-person works, do that.
If online is more convenient, go for it.

One 30 min 1-2-1 virtual call each day adds up to 20+ new people met each month, which may be easier to fit into your schedule than 2 breakfast, lunch or evening in-person events.

Things may feel wild, but you can control the action you take and the consistency you put out.

#LifestyleAgency #AgencyFounder #ProfitOverPressure #BusinessDevelopment #FounderLife by @kellymolson

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2 months ago

48 years ago a breakthrough in science gave hope to millions of people dreaming of having a family. Today, around 1 in 31 children born in the UK are conceived via IVF.

Our path was long and complicated, but one of the best decisions we ever made was booking a flight to Athens for 48hrs to meet Penny and the team at @ivfserum
When the first thing your consultant does is embrace you in the warmest of hugs, you feel cared for like never before. They showed us kindness and compassion and ultimately helped us bring our daughter home.

IVF is no miracle, but to have it is a gift.
#WorldIVFDay by @kellymolson

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2 months ago

She started reception as an excited, just turned 4 year old. Now she leaves as a still excited, just turned 5 year old - who’s made beautiful friendships and loves painting, reading, writing.

Her enthusiasm for learning seems never ending, it’s magic to watch. I’m in total awe of her and the fantastic teachers she’s had this year.

But these last few weeks has been a lot.
She is exhausted. We’re all exhausted.
The summer holidays can’t come soon enough.

I know it’s tough, I know it’s a crazy, challenging, stressful juggle. But something I read a long time ago is ringing loud in my ears.

“Your weekends are their childhood.”

That hits hard. Especially when my husband works weekends as a wedding photographer. Holidays are even more important for us.

I started and designed this business to be able to spend more time with her and him. They are the biggest driver of an aspect of my founder success criteria - being able to take quality time off when she has holidays. And I’m helping my clients do the same.

We’ll never get another 5 year old summer with her again.

I've been off most of this week, juggling the next two and then closing the laptop from 6th August till September.

Bring on the summer fun!
And I’ll take the bergar please. by @kellymolson

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2 months ago

Your client only has around 8% of their working week to spend with you.

That stat stopped me in my tracks.

In this week's podcast, I sat down with Jo Rogers of client.success.matters to talk about retaining and growing client accounts when you don't have dedicated account managers.

Because let's be honest, lots of smaller agencies don't.

We talk about:

> What a brilliant onboarding process looks like
> How to consistently demonstrate value
> Growing accounts without over-delivering
> Becoming a trusted advisor rather than just a supplier
> Spotting opportunities before clients ask for them

It's practical, thoughtful, and especially relevant if you're wearing both founder and account manager hats.

🎧 Listen via the link in bio @kellymolson

Save this one for later, or send it to a founder who's looking to strengthen client relationships.

#LifestyleIsAPlan
#AgencyFounder
#ClientSuccess
#LifestyleAgency by @kellymolson

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2 months ago