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🎀 Olivia’s mama
🍪 Founder of @doughp
🎤 Shark Tank | Forbes 30U30 | Speaker
🙅🏼‍♀️ Booze-free since ‘15
💍 Loving life with @isramoreira
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We’re onto our next great adventure… parenthood!

On October 27th at 8:39am we got to meet our little princess for the first time.

Olivia Elizabeth Moreira
6lb 14oz of pure joy!

A feeling you truly can’t describe. We love her more than anything in the whole world and are cherishing this time as a new family of 3!

Thank you to our doula, Kali Shanti Park of Mama Matters, who both helped me make it through the most transformational experience of my life AND took these breathtaking photos in the moments after Olivia joined us. HIGHLY recommend working with Kali if you’re looking for a doula or birth photography services in East Texas. Thank you for making it so special for us.

Thank you Dad & Kath for supporting us through the first week. We’ve got this!

Love,
Kelsey, Iz, and Olivia by @kels.moreira
71
3 years ago
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So honored to make another appearance on @sharktankabc last night🤘🏻if you missed it, no sweat- you can watch it here! by @kels.moreira
178
4 years ago
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Marriage is like an endless sleepover with your favorite weirdo. ❤️ by @kels.moreira
9
6 years ago
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This is freaking HARD. But we’ve never been good at pretending.

I posted today about exactly where Doughp stands: we need someone to buy the brand and give it a next chapter.

$150,000 — and it covers what we owe our creditors, not a payday for anyone. But it’s better than letting this beloved brand quietly disappear. 💜🍪

If you’re reading this, you’re part of why it’s worth saving. 15,000+ of you left reviews. Hundreds of you have told us Doughp showed up on a hard night.

We need serious interest by October 9. Last shipments go out October 27.

Know someone who could give Doughp a next chapter? Send them to iz@doughp.com.

And if you want one more spoonful while there’s still dough on the shelf — it’s all still there. 💜

#longlivedoughp by @kels.moreira
21
23 days ago
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Last week my doctor stopped mid-appointment and yelled “YOU NEVER TOLD ME YOU WERE ON SHARK TANK!”

Here’s what most people don’t know: I left the tank without a deal for Doughp, and it wrecked me. I took a mental health day, pulled myself back together... and then never watched the full episode again. Not once.

But she was so excited to talk about it and asked to see it. So I went to find the video.

And then I did something I hadn’t done in seven years… 

Even as I’m about to lose this company I built, I watched it.

And I was 👏 SO PROUD OF HER! 👏

That younger version of me was a few days past her 3rd sober birthday when we filmed.

🍪 She was so confident.

🍪 She knew her numbers cold.

🍪 She stood in front of five billionaires and told the whole world she was a recovering alcoholic, on national television, because she thought it might help somebody. 🤧

It actually did.

A woman messaged me after it aired. She had lost her son to addiction a few months before. She told me Shark Tank was the only show she could stand to watch, and that seeing me talk about my sobriety that night felt like a message from him.

I will never forget that as long as I live.

That’s the season we kicked off #Doughp4Hope. And for nine years we got to keep saying it, one spoonful at a time: it’s okay to not be okay, there’s joy on the other side of addiction, and you can ask for help.

I’m 11 years sober now. 💜

And I’d be lying if I said the idea of Doughp closing didn’t hurt.

But watching that clip back, I don’t have a single regret. We built something real. We touched lives I’ll never even know about.

Not a bad run for a girl who just liked making cookie dough. 🍪

If you know someone who might want to carry this brand forward, DM us. Still believing in a miracle over here.

#doughp4hope #sharktank by @kels.moreira
2
24 days ago
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ELEVEN. YEARS. ✨ What a gift it is to live this life fully present for all it has to offer. I wouldn’t want to miss a single second.

The decision to stop drinking eleven years ago today still tops the lists as one of my best choices EVER. 10/10 Highly recommend.

If you’re considering getting sober…. DO IT. So much joy is waiting for you. It’s time to open your eyes to it all!

All you have to do is make a choice.

Grateful to have raised so much awareness on the topic over the years with @doughp ♥️ #doughp4hope

#soberbirthday #recoveryispossible by @kels.moreira
4
a month ago
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We’re having another baby. 🤍

If you’ve followed along, you know over the last two years we experienced three pregnancy losses. What you didn’t see was how hard I was gripping the whole time: the endless hormone testing, the tracking, the early morning temperature checks, the spreadsheets, the trying to control every single variable as if I could force this into being.

In April, Israel and I finally did the one thing I’ve never been good at. We stopped. We surrendered it. We decided to trust God with the outcome, whatever it was going to be… even if the answer was no.

And then things started happening I still can’t fully explain.

A high school friend I hadn’t spoken to in ages sent me a jar of Bible verses and a book on prayer. Minutes after Iz and I had a raw conversation about faith and doubt, she texted out of nowhere: “Stand up and go. Your faith has healed you.” (Luke 17:19)

Days later, Iz was leaving Olivia’s room and he saw a slip of blue paper out of the corner of his eye — one of a hundred in that little verse jar. He opened it. Psalm 113: “He settles the barren woman in her home as a happy mother of children.” He came to show me with tears in his eyes.

And then a few days later our two-year-old, completely unprompted, walked up and put her hands on my belly, and said “Mama, you have a baby in your belly” and leaned down to kiss it. We hadn’t said a word to her.

We let go and let God. And the next month we found out we were pregnant.

Today I’m 12 weeks along. The screenings are showing us a healthy, growing baby. And more than anything I feel grateful — for this baby, for Olivia, for Iz, and for a journey back to faith that helped me stop trying to do it all myself.

I’m not sharing this to say I did it right. I’m sharing it because letting go was the hardest and most healing thing I’ve ever done, and someone out there gripping as hard as I was might need to hear it.

Baby Moreira #2, coming late January 2027. 🥰 taken in Hideaway, Texas by @kels.moreira
57
3 months ago
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Such a great turnout today! Thanks to everyone who came to the tea party! 🫖 Yay, Hideaway Bakers!

Happy birthday to Catherine Happ Witter & Diane Genard 💕 Loved celebrating you both!

The votes are in…
🏆 Crowd Favorite: Renee Graham’s wedge salads

🏆 Most Daring: TIE! Laura’s petit fours and Darla’s pumpernickel cucumber bites

🏆 Most Tea Party Worthy: Crazy 7-way tie… basically everybody just NAILED the theme!

Great job, ladies! 👏👏👏 by @kels.moreira
0
5 months ago
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Riddle: What do a Brazilian civil engineer & @doughp have in common?

Happy 9th birthday Doughp and thank you to the man who helped us make it this far, Israel Moreira. @isramoreira ❤️🍪 by @kels.moreira
7
6 months ago
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48 hours ago I didn’t know if @doughp was going to make it. Here’s what happened.

#founder #entrepreneurship #smallbusiness #cookiedough #doughp by @kels.moreira
84
6 months ago
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Things aren’t going well at Doughp. by @kels.moreira
213
6 months ago
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You get a refund… you get a refund… 🎁✨

Okay, I’m not Oprah…
but it did feel a little like that today.

This afternoon I hit “refund” on 50 full orders from last week — just to spread a little joy on Giving Tuesday. No catch. No code. No strings.

Just a reminder that kindness really is contagious… and that this community means the world to us. 💛

And truly — it’s always a giving day at Doughp.
1% of every purchase supports @sherecoversfoundation and the work they do for women in recovery.

Thanks for letting us do cool stuff like this.
It feels good to give.

Kelsey @kels.moreira
Founder & Chief Inspiration Officer
Doughp by @kels.moreira
3
10 months ago
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