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KFT Brands | Athletic Apparel

@kft_brands

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For people who train like it matters 💪🏼
Hybrid athlete approved • gym • cross training
Made to last, made for you
Find Your Fit 👇🏼

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✨ Vendor Spotlight ✨

We’re excited to have KFT Brands joining us at Girls of Summer 2026! 🤠

Whether you’re looking for a new gym tee, competition gear, or a little something to remember the weekend, be sure to stop by their booth on competition day.

Support the vendors who help make this event possible and come ready to shop! 🛍️

🤠 Girls of Summer 2026
📅 August 1, 2026
👯‍♀️ Teams of 3
🏋️ RX, Intermediate & Scaled
📍 CrossFit Katy

Registration is open! Grab your team and claim your spot:

https://app.conquestevents.net/events/girls-of-summer-2026/details

#GirlsOfSummer2026 #LetsGoGirls #CrossFitKaty #GirlsWhoCrossFit #WomenWhoLift taken in CrossFit Katy by @kft_brands

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4 months ago

🚨 KFT WAREHOUSE SALE 🚨

We’ve been dreaming, designing and planning what’s next for KFT and now we’re making room for MORE ✨

For the next 72 hours only: 🤍 Final sale styles just $5 + $10 🤍 Legacy Collection pieces now $20 🤍 No restocks once pieces are gone

This weekend, we’re celebrating ALL women and every season they carry - joyful, complicated, hopeful, heavy, and everything in between. You belong here 🤍

Thank you for supporting this small business and growing with us through every chapter. The best is yet to come!

Sale ends Wednesday, 5.13 ⏰ taken in Cypress, Texas by @kft_brands

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5 months ago

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6 months ago

The Goddess Bra is THAT girl ❤️‍🔥

She has a flattering V neckline with a longer length so you can wear it on its own or with your favorite top.

Support that holds you in without holding you back. From workouts to school drop-offs and everything in between. She moves with you and keeps you feeling GOOD.

No adjusting. No second guessing. Just put it on and go.
Trust me - you’ll reach for this every time.

✨ available now in limited quantities ✨ taken in Cypress, Texas by @kft_brands

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6 months ago

⚡️ WE’RE LIVE ⚡️

Our In Your Power Collection is officially here - and this drop marks a new chapter for us.

Over the last several months, we’ve listened, learned, and refined - not by changing what you love, but by making it fit you even better.

✨ Introducing our UPDATED fit ✨
Same fabric. Same quality. Same feel.
Now with a more accurate, true-to-you fit.

Designed to move with you, support you, and feel as good as it looks - everywhere your day takes you.

As we step into this next version of KFT, we’ll be phasing out our legacy fit to make room for what’s next.

We are so proud of this collection and everything it represents.
It’s time to step into your power.

❤️‍🔥💖🖤🐆 Shop now - link in bio

📸: @marfly.media taken in Cypress, Texas by @kft_brands

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6 months ago

Sneak peek 👀

The In Your Power Collection was designed to make you feel good from every angle - and the backs are one of our favorite parts.

Unique. Flattering. Just the right amount of statement. You’ll see exactly what we mean soon.

4.2 | 7PM
❤️‍🔥💖🖤🐆

📸: @marfly.media taken in Cypress, Texas by @kft_brands

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7 months ago

HYROX HOUSTON WOMENS PRO DOUBLES
FINAL TIME 1:16:15

We are SO proud of what we went out there and accomplished this weekend!

We went into taper week with Jeanne rehabbing and dealing with an MCL sprain AND I unfortunately re-injured my lower back early at the sled pull and just had to work through that for the remainder of the race.

We both just had to grind this race out and over this moon with coming in just 15 seconds shy of our GOAL TIME!

We have to shine a light on our incredible HYROX coach @los200 💪 Thank you for all that you do for us from your deliberate training approach with us to your encouragement and support… we are SO thankful for you!

We can’t help but wonder what we could have pulled on the course if we had both been injury free and a fire is lit to get back to training after some post race rest 🔥

A few race day highlights…

- Top 22% Overall
- Placed 20th in our Age Group
- We shaved 20 seconds off of our run pacing times (HUGE for us)
- Ranked 17th on the Farmers Carry
- Ranked 18th on the Row

Our stats were fudged on the Roxfit app however we felt really strong and steady on our burpee’s and sandbag lunges as well!

Truly couldn’t be happier right now and ready to get BACK 👏 TO 👏 WORK 👏

LFG 🔥🚀🔥

#oursportishyrox #hyroxprowomendoubles #hyroxwomensdoubles #hyroxtraining #hyroxworld taken in George R. Brown Convention Center by @kft_brands

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7 months ago

Something powerful is coming.

A reminder of who you are when you show up for yourself.

The In Your Power Collection drops Thursday at 7 PM ❤️‍🔥

📸: @marfly.media taken in Cypress, Texas by @kft_brands

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7 months ago

❤️‍🔥🚀 HYROX HOUSTON RACE DAY FIT 🚀❤️‍🔥

We firmly believe you performance is impacted by how you feel… look good and perform even better. 👊

Here’s everything that we’ll be wearing for HYROX HOU

❤️ @kft_brands Freedom Bra

We don’t just wear anything to a race — so when KFT sent us these tops, we knew immediately it was the one! It’s airy and supportive- perfect for top performance and feeling our best! THANK YOU ladies 🫶

🩳 @crz_yoga shorts

Trusty dusty. We have raced, trained and sweat in these shorts more times than we can count. They are so comfortable, they don’t bunch, they just work — and at this point they’re basically a lucky charm.

🏃🏼‍♀️ @spibelt running belt

This little belt plays a BIG role! It holds everything we need to survive a hyrox race — energy chews and water. Yes, we pour our water into travel shampoo squeeze bottles so we can get a quick swig without slowing down in the Roxzone. Judge us after we finish 😂

⌚ @garminrunning

Pacing is everything in HYROX. Go out too hot and you are cooked by station four. Our garmin keeps us honest, keeps us on track, and makes sure we’re running our race — not someone else’s.

💛 @honeystinger Energy Chews

Somewhere around the halfway point your body starts craving some fuel. These come in clutch right when we need a carb hit most — a little boost, and suddenly we are finding our second wind right when we need it!

🏃 @brooksrunning Shoes

Every single race so far. Same shoes. Zero issues. We’re not switching, we’re not experimenting on race day, we’re not taking chances — @brooksrunning has never let us down and Our first pro race in Houston is not the time to find out if something else will.

HOUSTON HYROX — see you saturday on the start line at 5:50! We’ll be the ones rocking it in red. 🔴

Drop a 🔥 if you’re racing too!

See you there!

#hyrox #hyroxdoubles #hyroxhouston #hyroxgirl #racedayfit racedayfits gymflatlay fitcheck hyroxcommunity functionalathlete raceweek girlswholift brooksrunning honeystinger garmin taken in Houston, Texas by @kft_brands

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7 months ago

✨💕 Galentines 💕✨

We had the best time at the @foundrymomco_fry Galentines event! We’re so grateful for all the new, friendly faces we got to meet! Nothing beats connecting with this amazing community in person 💗

And we have a BIG couple of months coming up 👀🔥 NEW gear is on the way and we cannot wait to share what we’ve been working on with y’all!!

If you couldn’t make it out to see us, don’t worry! Event pricing is officially live on the website, and you can use code “GALENTINES” for 20% off as a little treat for our amazing community 💌✨ taken in Cypress, Texas by @kft_brands

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8 months ago

🚨 KFTMAS FINAL WEEKEND 🚨

Okay y’all… honesty hour 🤍

Our elves got BUSY and missed Day 10 of KFTmas 😇

So instead of playing catch-up…we decided to GO ALL IN for the FINAL WEEKEND OF KFTmas 🎄💥

🔥✨ THE ENTIRE WEBSITE IS 60% OFF ✨🔥

YES - even LAST CALL items (which means these prices are unreal)!

👉 HOW TO ACCESS DEALS:
This deal is exclusive to our loyal KFT community first - to receive the 60% OFF code, you must COMMENT “KFTMAS” or DM US 😍🎁

⏰ ENDS SUNDAY AT MIDNIGHT
No extensions. No restocks. No exceptions.

This is your last chance to get your KFT pieces in time for those New Year’s resolutions 💪 Our elves are taking a much-needed break next week, orders will pause, and once these styles sell out - they’re gone for good.

And let’s be real…prices will NOT drop this low again… maybe EVER ‼️

🎉 FINAL CHANCE FOR OUR GIVEAWAY 🎉
Every order enters you to win:
✨ A FREE Mystery Box
✨ FIRST DIBS on our next collection 👀

💥 How to enter:
🖤 Shop this weekend
🖤 Comment or DM for your exclusive code
🖤 Share your fave KFT fit to your stories & tag us
🖤 Tag your workout bestie so y’all can start the new year looking the part! 🤩

This is it, friends.
The FINAL CLEAR-OUT of KFTmas 🎄
Let’s end this season STRONG 💪✨

👇👇👇

COMMENT “KFTMAS” OR DM US!

👇👇👇 taken in Cypress, Texas by @kft_brands

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10 months ago

🎄 Day 9 of KFTmas is HERE 🎄
 No codes. No minimums. No stress.

✨ FREE SHIPPING on EVERY order — today only! ✨
 Whether you’ve been eyeing a set, stocking up on staples, or grabbing a last-minute gift… today’s the day.

🛒 Free shipping automatically applied at checkout ⏰ today only

Don’t forget— 🎁 Shop any KFTmas deal = 5 giveaway entries 📲 Share your KFT gear + tag us = 1 entry 👯‍♀️ Tag a friend on any KFTmas post = 1 entry taken in Cypress, Texas by @kft_brands

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10 months ago