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I almost gave up on this version of me.
Not the business. Me.

There were seasons where I could build a business with my eyes closed, but couldn’t figure out how to build myself back up.

I’ve had wins. I’ve taken losses. I’ve had to start over. I’ve made decisions scared. Made decisions broke. Made decisions with absolutely NO proof that what I saw in my head was going to work.

And somewhere in the middle of  becoming a mama, running businesses, surviving some shit I don’t even talk about online, and trying to figure out who I was becoming…I kept going..Sometimes one decision at a time And now I’m standing in front of location TWO. 🥹

Suites by LP is expanding to Marietta.

I’m so excited to be Providing more opportunities for other beauty professionals to walk into a space, close their door, and build something that belongs to THEM.

That part means more to me than I can explain.

Because 10 years ago, I was the beauty professional trying to figure it out too. I didn’t have some perfect blueprint. I just kept building. And apparently… I’m still building. 😭

Suites by LP | Marietta.
Coming Winter 2026. 🌻

If you’re are looking for a suite in the Cobb area Comment “MARIETTA” and I’ll send you the details with a sneak peak. 🤩🌻 taken in Marietta, Georgia by @lashprimp
82
25 days ago
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Welcome to the next era of Lash Primp.

For over a decade we’ve been committed to giving beauty professionals more than just products. We’ve built an experience. Every upgrade we’re making is intentional, designed to serve you better, move faster, and continue raising the standard.

New systems.
New experiences.
Same Lash Primp you’ve loved for over a decade.

Trust us, the best is yet to come.

#LashPrimp #AtlantaLashArtist #LashSupplies #LashExtensions #BeautyBusiness AtlantaBeauty LashTech LuxuryBeauty by @lashprimp
6
3 months ago
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🪞Need a clean, natural-light filled space in ATL for LASH, BROW or PERMANENT MAKEUP services and trainings? 

✨Meet The Glass House on Piedmont — your new go-to for content, classes, or private bookings.
📍Buckhead | Atlanta 

✅ Perfect for:
– Photoshoots
– Beauty or wellness classes
– Product shoots
– VIP client sessions
– Private events

What you get:
📸 White walls + modern finishes
🧼 Minimal + aesthetic layout
📶 Free Wi-Fi
🚘 Free parking
🛁 Private restroom
☕️ Kitchenette

📆 Booking now for weekdays + weekends
📲 DM to tour or lock in a date
📞 (678) 249-0051
📧 Link in bio

#AtlantaStudios #ContentSpaceATL #EventSpaceAtlanta #TheGlassHouseATL taken in Atlanta, Georgia by @lashprimp
16
a year ago
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Being good at your craft and being good at BUSINESS are two completely different skill sets.

And that distinction matters the second you decide to go beyond the chair.

Talent might get you booked.

But operating, leading, managing money, building systems and making decisions is what keeps the business alive.

Everybody tells you to scale.

Nobody asks if you actually know how to operate what you’re trying to scale.

Part 2 of Beyond The Chair.

And Part 3…we need to talk about what happens when “leveling up” actually leaves you making LESS money. 👀

#BeyondTheChair #BeautyBusiness #BeautyIndustry #BeautyEntrepreneur taken in Lash Primp Supply Store by @lashprimp
7
6 days ago
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Everybody is not meant to go beyond the chair.

And that does NOT mean they lack ambition.

Sometimes staying close to the service, protecting your peace, keeping overhead low, and building a profitable business around your actual strengths is the smartest move you can make.

We have to stop treating expansion like the only proof of success.

Part 1 of a conversation I think the beauty industry really needs to have. 

#BeyondTheChair #BeautyBusiness #BeautyIndustry #Entrepreneurship taken in Lash Primp Supply Store by @lashprimp
6
7 days ago
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MARIETTA BEAUTY PROS… IT’S TIME. 👀

Suites by LP is officially expanding to Marietta and PRE LEASING IS OPEN!

And we wanted our first tenants to get something GOOD.

✨ Suites starting at $200/week for your first 3 weeks
✨ Reserve your suite with just $250
✨ PLUS earn a $200 rent credit after 6 consecutive months of on time payments

Only 6 private suites are available.

Some have windows.
Some are oversized.
One can even accommodate TWO beauty professionals.

And every suite has its own sink.

📍 Roswell St NE
Marietta, GA 30060

If you’ve been saying you’re ready for your own space… this might be your sign.

Message  MARIETTA and I’ll send you the tour information. taken in Marietta, Georgia by @lashprimp
14
9 days ago
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I’ve been thinking about how easy it is to keep introducing yourself as the person everybody already knows. You know… whatever title people met you under.

But what happens when YOU’VE outgrown the version of you THEY remember?

I’m not that SAME girl anymore.

I found myself still answering to an old version of me because that’s the one everybody recognizes. Somewhere along the way, I became a woman I hadn’t properly MET yet… and I realized many of you haven’t either.

So allow me to reintroduce myself!

I’M AMIR.

Most of y’all know me as Rima.

I’m a founder, operator, educator, advisor and strategist.

Behind the scenes, I’ve always been the one building the systems, figuring out the numbers, structuring the businesses, creating the strategy, solving the problems and helping other people do the same while balancing my own plate.

That part of me isn’t new. I just never really put her in front of the camera. And MANY of you have begged me to for years 😂😂

Truthfully, I think I had to see her for myself first.

I had to stop looking at myself through the lens of who I used to be, what I started as, or what everybody already knew me for.

Because somewhere along the way, I actually became the woman I was working so hard to become.

And I think I’ve finally accepted that.

So while I’m reintroducing myself to y’all…

I think this one is really for me.

I’m Amir.

And this time, I’m showing up as her. 💋 taken in Lash Primp Supply Store by @lashprimp
27
24 days ago
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Just a lil peek 👀

Suites by LP is officially expanding to MARIETTA 🥹

6 suites. A whole new location. And this is only the beginning.

If you’ve been looking for a space to call your own, get on the list NOW because I have a feeling these won’t last long.

Comment MARIETTA and I’ll send you the info 🩵 taken in Marietta, Georgia by @lashprimp
33
24 days ago
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Your beauty business deserves more than somewhere to work. It deserves a space built for you to WORK, CREATE & GROW. 💕

At Lash Primp, we’ve created an entire beauty ecosystem under one roof.

✨ Lash & Brow Stations
💄 Makeup Stations
🖤 Private Beauty Suites
🛍️ Professional Lash Supplies
🎓 Training & Education

Need a professional space for the day? Rent by the day.

Ready for something more permanent? Ask about our weekly suites.

Need supplies while you work? We got that too. 😏

Everything you need. All in one place.

📍 Buckhead Atlanta
Comment RENT and we’ll send you the details. taken in Lash Primp Supply Store by @lashprimp
8
a month ago
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Come in. Take your clients. Make your money. Go home. That’s how our DAILY RENTAL WORKS 🤑

And NOW we’ve added NEW MAKEUP STATIONS for our makeup artists too! 💄✨

No weekly commitment. No paying for days you don’t need.

PLUS, book your September Daily Rental before September 1st and get $25 OFF!

Comment DAILY and I’ll send you the code + booking link 💕👇🏽 taken in Lash Primp Studio by @lashprimp
6
2 months ago
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“What’s going on @lashprimp ?”

I usually never answer that question publicly.

Not because it’s a secret, but because putting my head down and finding solutions has always been my coping mechanism.

From 2021 to 2026, Lash Primp survived off the seeds I planted during the six years before that. I’m incredibly grateful because I simply wasn’t in a season where I had the capacity to keep growing.

I lost a parent. Experienced family betrayal beyond anything I could’ve imagined. Slowly watched friendships fade. And after 11 miscarriages, God blessed me with my beautiful baby girl.

I was standing in what looked like the height of my career while everything in my personal life was falling apart.

By the time I finally felt like I could breathe again, postpartum hit.

Meanwhile, everything around me changed. The lash industry changed. Marketing changed. Social media changed. The way people shopped changed.

And if I’m being honest…

For the first time ever, I started to hate my business.

Not because I stopped loving what I built.

Because I no longer recognized it.

And somewhere along the way, I stopped recognizing myself too.

For a long time, I thought I needed to become the old me again.

Now I realize I was never supposed to go back.

I was supposed to grow into someone new.

So if you’ve been wondering where I’ve been…

I’ve been rebuilding.

Not just a business.

Me.

For the first time in a long time, I’m excited again.

Thank you to everyone who stayed while I figured it out.

I’m ready to create again. 🌻💕🍋 taken in Lash Primp Studio by @lashprimp
33
2 months ago
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Just a girl vibing in the fruits of her labor. 💕 taken in Lash Primp Supply Store by @lashprimp
7
2 months ago
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