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Being good at your craft and being good at BUSINESS are two completely different skill sets.

And that distinction matters the second you decide to go beyond the chair.

Talent might get you booked.

But operating, leading, managing money, building systems and making decisions is what keeps the business alive.

Everybody tells you to scale.

Nobody asks if you actually know how to operate what you’re trying to scale.

Part 2 of Beyond The Chair.

And Part 3…we need to talk about what happens when “leveling up” actually leaves you making LESS money. 👀

#BeyondTheChair #BeautyBusiness #BeautyIndustry #BeautyEntrepreneur

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Everybody is not meant to go beyond the chair.

And that does NOT mean they lack ambition.

Sometimes staying close to the service, protecting your peace, keeping overhead low, and building a profitable business around your actual strengths is the smartest move you can make.

We have to stop treating expansion like the only proof of success.

Part 1 of a conversation I think the beauty industry really needs to have.

#BeyondTheChair #BeautyBusiness #BeautyIndustry #Entrepreneurship

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I’ve been thinking about how easy it is to keep introducing yourself as the person everybody already knows. You know… whatever title people met you under.

But what happens when YOU’VE outgrown the version of you THEY remember?

I’m not that SAME girl anymore.

I found myself still answering to an old version of me because that’s the one everybody recognizes. Somewhere along the way, I became a woman I hadn’t properly MET yet… and I realized many of you haven’t either.

So allow me to reintroduce myself!

I’M AMIR.

Most of y’all know me as Rima.

I’m a founder, operator, educator, advisor and strategist.

Behind the scenes, I’ve always been the one building the systems, figuring out the numbers, structuring the businesses, creating the strategy, solving the problems and helping other people do the same while balancing my own plate.

That part of me isn’t new. I just never really put her in front of the camera. And MANY of you have begged me to for years 😂😂

Truthfully, I think I had to see her for myself first.

I had to stop looking at myself through the lens of who I used to be, what I started as, or what everybody already knew me for.

Because somewhere along the way, I actually became the woman I was working so hard to become.

And I think I’ve finally accepted that.

So while I’m reintroducing myself to y’all…

I think this one is really for me.

I’m Amir.

And this time, I’m showing up as her. 💋

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Two Artists. One City. One Experience. 🇺🇸

@sevynstudioss x @zeelashedme are officially bringing something special to Atlanta this November. 🤍

The countdown begins now.

📍 Buckhead, Atlanta, GA | Based at @lashprimp 🤍
📅 November 21st - 26th

Masterclass | Client Appointments

Bookings open soon 🔗.

Limited availability.

Atlanta… we’ll see you in November. 🖤

#atllashextensions #atllashes #explore #uklashes #lashes

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Clown Core Lashes 🤡

Absolutely loved making this set and having free range with my creative ability. Thank you so much to my beautiful model and clown Del!🤍

📍STL if you’re looking for a lash studio with the best retention AND some of the best techs, book today at theofficialfacecard.com ✨

Inspo @masscaramassacre
Colors @lashprimp
Model @sexxyunicorn
#clowncore #colorlashes #clown #stllashes #lashextensions

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POV: Your lash studio is your outfit.

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The last available window suite is now being offered for just $200/week. ✨

If you’ve been waiting for an affordable way to get into your own beauty suite, this is your sign.

Perfect for:
• Lash Artists
• Brow Artists
• Estheticians
• Permanent Makeup Artists
• Beauty Professionals

Private suite.
Natural light.
Professional environment.
Affordable weekly rate.

Once it’s gone, it’s gone.

DM “SUITE” for photos, pricing details, and a private tour.

📍 SUITES BY LP | Atlanta

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🫧🩵🎀 OPAL FULL SET 🎀🩵🫧 shout out to @n0cturnal_creature for letting me play 🫶🏽 I decided to mimic her opal jewelry with pops of pinks, blues, and purples broken up with blue and gold tinsel. also she’s always begging me for long long long lashes so i popped a couple 18mm in for spikey texture or whatevaaaaa✨
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#altgirl #lashtech #colorlashes #northcarolina #spring2026

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#wispylashextensions #anchoragelashartist #explorepage #fypシ❤️💞❤️ #lasheslasheslashes

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LASH SOCIAL 2026 HAUL + REVIEW 🛍️✨

Absolutely stunning event to socialize with other serious lash artist in the industry as well as learning the best tips and tricks from wonderful women that are truly motivating and inspire you to reach the goals for your business to thrive! 🪄

Shoutout to all the fire booths and panels they were absolutely tea! 🤌🏼💖

Can’t wait for next event till next time dolls 🙂‍↕️🪞

XOXO
PAMELAVANITY💋
#lashartist #trending #lashsocial #atlanta

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#volumelashextensions #fypage #explorepage #aklashes #anchorage

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