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@yassminsaleh Pre-Fall 2026 collection, Everyday Forms, looks at the many roles Lebanese women are expected to hold at once. 

Photographed by @luanabassil and art directed by @leacasini , the campaign moves from the intimate realities of motherhood and family to a wider question of identity, ending with a look at Lebanon’s nationality law and the women still unable to pass their nationality on to their children. by @leacasini
66
a month ago
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This is the most humbling act of giving there is, after giving life itself. There is nothing like having your child look at you while they receive this vital mixture of ingredients created by your own tiny body. It is the most beautiful, most intimate moment, yet somehow also the most public one.

‘Do you want to breastfeed? Why don’t you breastfeed? Is your milk enough? Are you eating enough to nourish your child? Why do you want to stop? It’s only a year!’

I’m not sure people are aware of the physical toll it takes on a woman to feed her child, the fact that you can’t be away for more than 45 minutes before being needed again. In our society, it is considered obscene to breastfeed in public. So it becomes yet another task that needs to be done while making sure it goes unnoticed.

Nadine and Kaia for the Pre-Fall 26’ campaign.

Photography @luanabassil 
Art Direction @leacasini 
Hair @ws_hairdresser 
MUA @paintedbyhawraa @sharbelhasbany by @leacasini
54
2 months ago
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This campaign came out as a completely new format for me, for YS. I’ve been asking myself for a long time what actually defines us as women. Then the list kept growing: as Lebanese women, as mothers, daughters, professionals, wives… all these versions of a woman that can exist at once.

‘Work, but not too much.
Be a mother, but don’t forget to be social.
Build a career, but only once your kids don’t need you as much.
Be the bent 3ayle, the devoted mother, the loving wife, the friend that keeps up - and somewhere in between, still have a goal of your own.’ 

When I had a daughter of my own, I suddenly saw my mother through a different lens - all the sacrifices she made, all the versions of herself she put away just to be called “a mother” instead of her own person. I see them now. Her story is mine too - the same way it’s my Teta Affat’s, and my Teta Samira’s. I used to think my story wasn’t one worth telling, until I realized that the woman I choose to be today will become part of my daughter’s story tomorrow.

Nadine, her children and Coco for the Pre-Fall 26’ campaign.

Photography @luanabassil 
Art Direction @leacasini 
Hair @ws_hairdresser 
MUA @paintedbyhawraa  @sharbelhasbany by @leacasini
107
2 months ago
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Rue Clemenceau strolls with Lelya in @recolte____ vintage finds and @newt__world beaded curiosities.

Photo, direction and styling by moi taken in Clemenceau Street by @leacasini
32
3 months ago
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Not a single shelf has been touched at Peter’s Gents Hairdresser since the 80s. When we asked if we could photograph the shop, Karim, who left Iraq and a cinematic career behind, agreed on one condition: “Play me some Fairuz.”

Thank you @baba.bytasha for the slickest cowhide.

Creative Direction + Styling @leacasini
Photographer @danielastephan_ 
Model @saryamrowa
Lighting @karinastephan_ by @leacasini
95
a year ago
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Pièce de Résistance. Omar, rocking down to Electric Avenue.

A very impulsive personal project, just like us. Merci to @baba.bytasha for the ethically sourced darling shearling, @george_from_london for the handprint wizardry, and to Daily Fresh Fish and Meat on Electric Ave in Brixton (the name says it all!).

Photographer @danielastephan_ 
Creative Direction + Styling @leacasini
Model @itsbabyo 
Lighting @karina_stephan_ taken in Electric Avenue by @leacasini
92
a year ago
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Last year’s handprints con @antoniomingot, art directed by yours truly for @desmondanddempsey 

Mille mercis @thetwentytwo @hann.t @sophiedoesntkerr @hairyspice94 @ciaradoesmakeup taken in The Twenty Two by @leacasini
9
2 years ago
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The 402 with @carina.lammers and @abby_adler_ for @desmondanddempsey <3 taken in Peckham by @leacasini
12
2 years ago
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The Lobby, photographed by @jorgeperezortiz, art directed and styled by moi for @desmondanddempsey taken in Majorca by @leacasini
11
3 years ago
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In between scam calls and theft traumas ㅤᯓ★ by @leacasini
30
a year ago
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A recurrent dream taken in بيروت by @leacasini
20
2 years ago
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Ce matin by @leacasini
14
2 years ago
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