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Lee Rotenberg(@lee_rotenberg)'s profile avatar HD Profile

Lee Rotenberg

@lee_rotenberg

2K
followers
1252
following
2x exited founder → CRO @hulkenbag
Scaling to $100M
Building, learning + sharing as I go
🎙 @unfinishedbizpodcast
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WE’RE IN COSTCO!!!!! 🛒 This one feels BIG. Getting into Costco is hard. Starting **nationwide** is even harder. And we didn’t just bring an existing product to them. We created our biggest Hulken ever specifically for the Costco customer. But the part we’re most proud of is everything it took to get here. Our team, factories, suppliers, production partners, QC, logistics, warehouse and so many people behind the scenes moved mountains to make this happen. So naturally, we rented a party bus and took the team to see it on the floor for the first time 😂 And somehow, there’s MORE. Our Carry-On Travel Tote is also launching at Costco this month. Different category. Different buyer. Completely separate pitch. Two products. Two yeses. Nationwide. We’re still processing this one. ❤️ Go schlep one home!!! by @lee_rotenberg
252
15 hours ago
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We brought in an AI expert to help us figure out where AI could actually make Hulken run better. He helped us clean up workflows, automate repetitive work, and make our team of fewer than 10 people much more efficient. We put together a breakdown of what he helped us build, plus his contact info if you want to work with him too. Comment “AI” and we’ll DM it to you. You’re welcome 😉 taken in Brooklyn, New York by @lee_rotenberg
153
a month ago
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Nothing to see here, we’re just wheely excited to see Hulken in Target!!! #hulken #target #schlepping by @lee_rotenberg
61
a year ago
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Told you guys it's all going to be personal today. In honor of pride 🌈 month. The wonderful women at @unfinishedbizpodcast @lee_rotenberg @alexschinasi invited me over to have a chat. Of course my twin who i miss the most everyday came up @pele he always knew which shocked me 🤣 but he was there as much as he could be helping me navigate heck he still is after he's passed on. Happy pride everyone ❤️ 🌈. Click on the link in bio for the full episode out now! #vickatrillion by @lee_rotenberg
76
a year ago
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Before you hire an agency, ask about their AI policy. Customers can tell when AI wrote the email. #podcast #emailmarketing #ai by @lee_rotenberg
1
3 days ago
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70% isn’t a magic number. But your margins need to leave you room to actually run the business. Discounts. Wholesale. Affiliate commissions. Shipping. Returns. Collab royalties. Paid acquisition. They all take a bite. A product can look incredibly profitable on paper until you start layering in the actual costs of growing the brand. The rule we use at Hulken: your margins need to work with your business model, not against it. Because revenue is exciting. But revenue without enough margin can get expensive fast. Save this one if you’re building a consumer brand and follow us @unfinishedbizpodcast for more. by @lee_rotenberg
12
4 days ago
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9 people. One very big year.. this year was so big that we are all.. tired. Will share more on that soon :) We work remotely most of the year, so when the full team gets together in New York, we make it count. This trip was about inventory, Q4, marketing, 2027 product launches… and making time for a little fun in between. Building a brand with a small team means being incredibly clear on what matters, what doesn’t, and where everyone’s energy should go. A little look at what we’re focused on right now 👆 And yes, we already know our 2027 numbers 🤯 taken in New York, New York by @lee_rotenberg
44
4 days ago
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Two numbers tell you when you're sending too many emails. Belynda keeps one of them under 0.01%. Comment Unfinished for a surprise 🌺 #podcast #emailmarketing #ecommerce by @lee_rotenberg
4
5 days ago
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Our VIPs got a bigger discount than everyone else. It became the best-performing campaign of Black Friday. Comment "Unfinished" to get the full episode 🌺 #podcast #ecommerce #dtc by @lee_rotenberg
2
6 days ago
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Consider this your reminder to follow @unfinishedbusiness for real talk on building and scaling consumer brands. 🎙️#entrepreneurlife #entrepreneur #businessgrowth #businesstips by @lee_rotenberg
8
7 days ago
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Spam complaints vs. unsubscribes. Belynda Murray on which one actually hurts you. Comment "Unfinished" to get a DM from us ✨ #podcast #emailmarketing #ecommerce by @lee_rotenberg
1
7 days ago
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A dead summer month with barely any inventory, and this channel still drove $540K. We pay $8.5K a month for it. #podcast #emailmarketing #dtc by @lee_rotenberg
51
8 days ago
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