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Lee Rotenberg

@lee_rotenberg

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2x exited founder → CRO @hulkenbag
Scaling to $100M
Building, learning + sharing as I go
🎙 @unfinishedbizpodcast
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Our 20% OFF graphics completely bombed last Black Friday. The reels with real people using the bags are what actually sold. Comment "Unfinished" for more of us 🎬 #contentstrategy #ecommerce #podcast
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Our best Black Friday channel was an email that went out a week early. Get in front of your customers before every other brand floods their inbox. Comment "Unfinished" for more of us ⏰ #emailmarketing #blackfriday #podcast
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Not all sales are created equal. Swipe for our Black Friday rules as a brand that never has enough inventory. Comment "Unfinished" for more of us 📊 #blackfridaytips #smallbusiness #podcast
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The only appropriate way to celebrate launching in Costco 🤪🍕🌭🍗
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Our best Black Friday campaign never went out to new customers. Existing customers got early access and 30% off, because we'd already paid to acquire them. Comment "Unfinished" for more of us 🔑 #blackfriday #founders #podcast
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We made millions on Black Friday last year, and this year we're doing it differently. Our 2026 playbook is built for a brand that's always short on inventory. Comment "Unfinished" for more of us 💸 #blackfriday #ecommerce #podcast
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We switched our welcome offer from 10% off to $10 off. The people it brought in actually stuck around. #podcast #ecommerce #dtc Comment “Unfinished” for links
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We still can’t believe it....we launched at COSTCO!!! 🥹 🚀 ❤️
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Getting into retail is one thing. Getting your product to stand out on the shelf? That’s a whole different game. Up until 2025, 95% of @hulkenbag business was DTC. Retail packaging wasn’t exactly keeping us up at night. Fast forward to launching nationwide in Costco and Target, and WOW, have we learned a lot. Turns out, there’s A LOT more to retail packaging than designing a beautiful box. Here are 4 lessons we wish someone had told us earlier: 1. Box quality matters. Your packaging needs to survive shipping, stacking, and everything that happens before it reaches the shelf. 2. Your packaging has seconds to make an impression. Great design isn’t just about looking pretty. It’s about making someone stop, understand your product, and want to buy it. 3. Your DTC photos might not work for retail. The beautiful lifestyle images you use on your website aren’t necessarily what you need on a box. Plan your photography accordingly! 4. Know your packaging economics BEFORE you commit. Repacking inventory, redesigning boxes, and warehouse delays can get VERY expensive, VERY quickly. We’ve learned this one the hard way. Alex and I are sharing the behind-the-scenes lessons (and mistakes!) that came with taking Hulken from a primarily DTC brand to nationwide retail. If you’re building a consumer brand with retail ambitions, SAVE THIS. It might save you thousands of dollars and a whole lot of headaches. Retail founders, what’s one lesson you learned the hard way? #UnfinishedBusiness #RetailStrategy #ConsumerBrands #FounderLessons
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We said we’d play it cool when we launched in Costco. Anyway.
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Some of your unengaged subscribers are just waiting for Black Friday. Here's how we win them back. #podcast #emailmarketing #dtc
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His dad was losing his hair. So…. they built a giant red helmet 🔴 #hairloss #founderstory #podcast
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