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Lena Musmann

@lenamusmann

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Brand Identity, Prints & Graphics
Formerly @acnestudios @nike @officialbyredo Recently featured ↓
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As autumn begins this year, I’ll be stepping away from commissioned work for a while. I’m not stepping away from my community or from the ideas and relationships that make my work meaningful – but from the pace and the constant visibility of it all. To take a proper break and to make space for new perspectives. Let’s cross paths again in 2027. If you have a project or an idea in mind, I’d love to hear from you. 🤎 For now, I’m wishing you lots of time spent outside, and close to the things that matter. Thank you for your trust. See you all in spring 2027. L I E B E G R Ü S S E L E N A by @lenamusmann
6
20 days ago
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@brasil National Team 🇧🇷 an honor to design for 🥲
Truly incredible to have designed and developed the Brazilian Men’s & Women’s Away Kits, as well as the Brand Identity for the National Team for the 2026 World Cup, amongst the best team! ⚽️ A first time ever collaboration between @jumpman23 @nikefootball and @brasil Deeply grateful to be part of this moment. When I say I was very excited AND nervous when this project landed on my desk, I truly mean it. Never in my life had I designed a soccer jersey before, and suddenly, I was tasked with creating one for one of the world’s most legendary teams. A dream for graphic designers in the fashion industry: one of the few silhouettes in sports fashion where there’s so much room for experimentation. From the knit structure, to the prints, to the colors, typography and the trims As I always love sharing the process behind my designs, I’m proud to say that the artwork now featured on these kits was crafted by hand. We first laser-cut the artwork into a stencil, then bleached it onto the fabric. I’ve always believed — and will continue to believe — that true design begins with our hands, rooted in experimentation. Big LOVE to everyone involved in this project. 💙 @peter.koytroulis @leoschang Thanks for giving me this opportunity @macksam thanks for your amazing leadership @elihlaynedenton @sara.m.nielsen Thanks for our wonderful collaboration between color & graphics @kareeemblair Thanks for being a true partner @liv_eimsl @smellsz Thanks for your warm partnership & all the fun! @davidjschlatter Thanks for bringing all the work to life @jehlicka thanks for passing me your concept and a project I won’t forget @fun.weirdo @docaitlin Thanks for following me to the BRS and creating artwork with hand that count! @fancyplants_ @cmatto @ryleeannlove @chookie_crisp @kendrakline21 Animation: @al1tersideral 🔥 @nikefootball @adriano_furtado @luiskale @sam_san_ @theotherai_ @ftblito @by_cordel chasingvertical @christophertpham @karlikawahara @racheldenti @soysandracruz_ Credits: @zeemahmad @jonathanwolpert @ellebrasil @veigh @11teamsports #brazil #WorldCup2026 #NikeFootball #GraphicDesign #brandidentity taken in São Paulo, Brazil by @lenamusmann
0
7 months ago
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Hand-lettered type design for the Air Jordan x Swarovski capsule. Rooted in early-2000s Jordan identity and rebuilt in Swarovski crystals. Developed for washed hoodies and tees designed to support the launch of the Air Jordan 1 Retro Swarovski sneaker. Art Direction by me, with @docaitlin on graphics and lettering & @alyssa.wardrop shaping the design of the garments and crystal-focused details.💙 Without these people, the project would not be where it is today: @fancyplants_ @snaaaxx @amy @shyshy43 @rwlovenono 💙♥️💛 Created with @swarovski @jumpman23 and @nike. Logo animation by @al1tersideral 💫 #jordan1retro #swarovski #nike #jordanbrand #typedesign #handlettering #streetweardesign taken in Nike WHQ by @lenamusmann
53
10 months ago
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New work for @zeit_campus ✨ Grateful and excited to be featured in the new @zeit_campus magazine alongside other creatives, as part of their 20th anniversary issue. 💐 I was invited to design a merch piece celebrating 20 years of Germany’s most popular student magazine and created a hand-crafted jacket inspired by the uniforms of London’s Pearly Kings and Queens. The final garment features a festive artwork incorporating the @zeit iconic crest, crafted from more than 500 hand-stitched mother-of-pearl buttons, alongside screen-printed elements that play with the reflection of light making the anniversary literally shine.✨✨✨ Special thanks to the amazing Zeit campus team @nina.piatscheck @leapuerling @frauke.schnoor @christofarkas Photography @federey @_rachel_reyes_ Styling @camilleangepailler Model LIA Thanks to @druckquartier for supporting me 🚀 First image AI-generated taken in DIE ZEIT by @lenamusmann
25
24 days ago
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Happy to see work from my time at @acnestudios featured in Acne Paper Issue 21, Autoportrait. Good memories creating symbols & letters for the Acne Studios Denim Personalisation recalling the spirit of the ’70s and body painting. Photography and styling: @thistlebrown Hair: @olivierschawalder Make-Up: @anatakahashiii Featuring: @lilymcmenamy Created alongside @grillionaire3000 and @ocarbonellaguilera @oriol__carbonell taken in Stockholm, Sweden by @lenamusmann
6
2 months ago
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SUNFLOWER, New Identity, 2026 Logotype and visual identity for @_hello_sunflower New Logo, woven labels, and branding elements for my favorite menswear brand 🌻🌻🌻 Thank you @ulrikp @___ablond___ Photography @josephinelochen art directed by @moon_intl / @eva.al.desnudo taken in Copenhagen, Denmark by @lenamusmann
1
3 months ago
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SUNFLOWER, New Identity, 2026 Logotype and visual identity for @_hello_sunflower New Logo, woven labels, and branding elements for my favorite menswear brand 🌻🌻🌻 Thank you @ulrikp @___ablond___ Photography by Eva Losada @eva.al.desnudo taken in Copenhagen, Denmark by @lenamusmann
12
3 months ago
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New work out for the one and only @fjallravenofficial I felt very humbled to have been approached to design a product especially for their new flag ship store opening at @nordiskakompaniet in Stockholm, in March 2026. @naturkompaniet @naturkompaniet_nk 🦊🦊🦊 I was given access and insights to their vintage marketing material, such as old magazines, catalogues and photo material as well as labels, trims etc. from the back in the 60s until today to create a unique piece that represents both heritage and future of the brand. My design process was captured with a go pro to be showcased as an installation at the store opening. TV installation made by @these.rays It was amazing to oversee the screen printing process from start to finish with the amazing help of @wescreen.se Thank for for your trust @gustafsson_simon With @stinasam @soderbergmicke Film by @jnsbckmn taken in Stockholm, Sweden by @lenamusmann
43
6 months ago
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@brasil goalkeeper color wheel 2026 💚🤎💜💙🩵🖤💛🩷❤️@jumpman23 @elihlaynedenton @sara.m.nielsen @macksam @davidjschlatter @ftblito @fun.weirdo @jehlicka @alissonbecker @thegroundnyc 📸@chrisfoyofficial @nikenyc @nikefootball taken in São Paulo, Brazil by @lenamusmann
0
6 months ago
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FW25 Outdoor prints made for @jumpman23 In collaboration with @realtreeoutdoors , alongside handmade etched Graphics for the love of the game. Concept for the collections handmade mud-print using the soles of AJ 1’s. Huge thanks to @fun.weirdo for creating all those camos that never saw the light of day and now live in our hearts and to @fancyplants_ & @kareeemblair @nelissacarrillo #JordanBrand #Nike #Realtree #graphics #prints taken in Oregon by @lenamusmann
13
7 months ago
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Hand-painted florals for @officialbyredo used across packaging and window design for their latest CNY campaign. 🧡🧡🧡 Creative Direction: @manuschibli Photographer: @annielai__ Talent: @wangxuan_nn @shiyids Production: @ate_nothing Director: @xcandicelox Dop: @pml_andy Set Designer: @347halo Stylist: @contactdd_ Hair & Make up artist: @zoezhang321 #byredo #yearofthehorse #lunarnewyear #handpainted #illustration taken in Stockholm, Sweden by @lenamusmann
2
8 months ago
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New work for @officialbyredo. Superbly happy to have hand-painted these traditional Swedish florals in support of their latest CNY campaign introducing the Year of the Horse.🌸 Animation made by me only for showcasing purposes. Creative Direction: @manuschibli Photographer: @annielai__ Talent: @wangxuan_nn @shiyids Production: @ate_nothing Director: @xcandicelox Dop: @pml_andy Set Designer: @347halo Stylist: @contactdd_ Hair & Make up artist: @zoezhang321 #byredo #yearofthehorse #lunarnewyear #handpainted #illustration taken in Stockholm, Sweden by @lenamusmann
15
9 months ago
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