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Lissa Batson Gunn

@lissagunn

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Building the life that feels like mine ✨
Founder @linealabel_
Mom of 🧒🏼👧🏼🧒🏼🐶

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Introducing Linea Label 💙

There was a moment when this all began, a quiet realization that life isn’t meant to be lived on autopilot.

Artist-designed embroidery. Thoughtfully made essentials. Stories woven into every thread.

In Full Bloom, launching soon. And every month after, a new chapter. Limited drops. Here for a moment.

Your life isn’t always linea(r).

Follow along @linealabel_ by @lissagunn

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6 months ago

Hi 👋🏼👋🏼👋🏼
I’m Lissa, founder of Linea Label.

I grew up in the South, where everything had a monogram and my mother’s cross-stitch was always within reach. My grandmother had a closet full of furs and Ferragamos and taught me early that what you wear is a kind of language.

That idea stayed with me.

I’ve spent the last 20 years working in fashion, helping build brands, learning the business from the ground up, and eventually launching my own children’s clothing line, Harbour, which I later sold.

But if there’s one thing I’ve learned, it’s that life rarely unfolds the way you expect.

My path has taken unexpected turns through different cities, careers, seasons of life, and versions of myself I never planned for, but grew into anyway. Somewhere along the way, I realized that the most meaningful parts of life rarely happen in a straight line.

That became the foundation of Linea Label.

Your life isn’t always linea(r).

Years in denim shaped my personal uniform: a favorite white tee, great jeans, and the sneakers I reach for every day. I wanted to create something that felt just as effortless, but carried a little more meaning.

Linea is inspired by the women who shaped me, the stories we carry, and the moments that become part of who we are. Each piece is designed to be personalized and embroidered as a reminder that our lives, like every stitch, are uniquely our own.

Thank you for being here at the very beginning.

Launching soon 🤍

#linealabel by @lissagunn

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5 months ago

Life doesn’t always turn out the way you imagined. But when you look back, you start to see how all the dots connect. Every twist, every turn, every unexpected detour was part of the story.

And sometimes, the biggest shift happens when you stop waiting for life to happen and start creating the life you want. ✨

Your life isn’t always linea(r). 🧵

Shop our Not Linear Tee now at linealabel.com by @lissagunn

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14 hours ago

How I’m styling UNTAMED 🐅

A little polished, and just enough wild.

Because a tee doesn’t have to feel casual, it’s all in how you style it.

UNTAMED from Chapter 004: Off the Map.
Shop the 4th Chapter at linealabel.com ✨ by @lissagunn

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18 days ago

My second time starting a business at 44 and here’s the things I learned from the first one…

Chapter 004: Off the Map launching soon 🐊🐅🦩✨ by @lissagunn

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a month ago

When I started Linea, I knew I wanted to make pieces that felt personal. Things you could wear often, keep for a long time, and eventually make your own. But you learn a lot once you actually put something into the world and watch people connect with it.

A few things have become pretty clear to me:

1. The pieces that mean something are the ones people keep. It’s not always about the design itself. It’s about what someone sees in it, where they wear it, or what it reminds them of. That’s the part I can’t create for you — and honestly, I love that.

2. I want Linea to be about wearing what feels like you. Not dressing for a trend or building a whole new wardrobe every season. Just finding the pieces that fit into your life and reaching for them because they feel right.

3. I’ve started to think of each chapter as something to collect. Not just the shirt, but the story that comes with it. Where you were when you found it. The trip you wore it on. The person you gave one to. The little meaning you added to it.

Three chapters down, and I’m still learning what Linea can become. For now, I’m just really grateful that you’re here for it.

xx, Lissa by @lissagunn

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2 months ago

Some things take a decade to make sense 🧵💙
Xx Lissa by @lissagunn

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4 months ago

Anyone else have this problem 🤦‍♀️ by @lissagunn

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4 months ago

✨ 2025 was good to the Gunn Fam ✨ by @lissagunn

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9 months ago

That’s a wrap on Summer 2025 ☀️☀️☀️ by @lissagunn

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a year ago

That’s a wrap on weekend 1 ☀️🎶🎺🦪 by @lissagunn

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a year ago

What a magical week of snow ❄️❄️❄️ taken in New Orleans, Louisiana by @lissagunn

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2 years ago