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Lissa Batson Gunn

@lissagunn

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Building the life that feels like mine ✨
Founder @linealabel_
Mom of 🧒🏼👧🏼🧒🏼🐶

POSTS STORIES REELS TAGGED

A little PINK never hurt anybody. 💗🪩🎸

AFTER HOURS - for the nights that turn into stories worth telling.

Shop Chapter 005: Made It Out of the Group Chat through Nov 1. 💕

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Life doesn’t always turn out the way you imagined. But when you look back, you start to see how all the dots connect. Every twist, every turn, every unexpected detour was part of the story.

And sometimes, the biggest shift happens when you stop waiting for life to happen and start creating the life you want. ✨

Your life isn’t always linea(r). 🧵

Shop our Not Linear Tee now at linealabel.com

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How I’m styling UNTAMED 🐅

A little polished, and just enough wild.

Because a tee doesn’t have to feel casual, it’s all in how you style it.

UNTAMED from Chapter 004: Off the Map.
Shop the 4th Chapter at linealabel.com ✨

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Goodbye summer 26 ☀️ ✌️

One last beach trip

Girls trip stop at The Shed 🍖

Lovin on Aunt Blayne

Happy 80th Diamond Dave 💎

😎 ✌️

Summer heat won’t stop us 🎾

Picked up this baby from sleepaway camp after 3.5 weeks

Reunited sissies 💕

Reunited family of 4

Cousin Sisi helps pick out baby’s first eyeglasses 👓

Bubbe cooking camp feast 💯

Ian comes home for a visit

On the porch at Hana 🍣

Goodbye party for some of our faves 🥹

We miss our McCulloch girls 💕

Mama send off 🥲💕

😎 x2

Happy birthday to my fave twinnies 🥳💕

Last day before school spent dancing at a storage facility #realtormomlife

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After a crazy first half of the year, summer came in like the fun time that she is and reignited my soul. Long Beach days, hilarious nights out with my girlfriend’s, dates with my city, many visitors and so much reconnecting. 🔓

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Well my @linealabel_ shirt by the brilliant and talented designer and artist @lissagunn ARRIVED the other day! To say I love it and the depth of each design is an understatement. I just love sentiments that are uniquely special with a history that is specifically personalized for each and every individual along with their so called journey in this beautiful life! Lissa you have out done yourself and I will cherish my first collection and continue to adhere as I grow daily! I love you and always have! Your work has blessed me and so many! @lissagunn @anderson.courtney
Courtney

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My second time starting a business at 44 and here’s the things I learned from the first one…

Chapter 004: Off the Map launching soon 🐊🐅🦩✨

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When I started Linea, I knew I wanted to make pieces that felt personal. Things you could wear often, keep for a long time, and eventually make your own. But you learn a lot once you actually put something into the world and watch people connect with it.

A few things have become pretty clear to me:

1. The pieces that mean something are the ones people keep. It’s not always about the design itself. It’s about what someone sees in it, where they wear it, or what it reminds them of. That’s the part I can’t create for you — and honestly, I love that.

2. I want Linea to be about wearing what feels like you. Not dressing for a trend or building a whole new wardrobe every season. Just finding the pieces that fit into your life and reaching for them because they feel right.

3. I’ve started to think of each chapter as something to collect. Not just the shirt, but the story that comes with it. Where you were when you found it. The trip you wore it on. The person you gave one to. The little meaning you added to it.

Three chapters down, and I’m still learning what Linea can become. For now, I’m just really grateful that you’re here for it.

xx, Lissa

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So we won’t forget…

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Set your alarms 🚨
7.22 - Chapter 002: Out To Sea 🧜🏿‍♀️🎏🐚🌊☀️📉🧵

Shopping starts at 10AM CST, Subscribers shop an hour early at 9AM.

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Some things take a decade to make sense 🧵💙
Xx Lissa

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Hi 👋🏼👋🏼👋🏼
I’m Lissa, founder of Linea Label.

I grew up in the South, where everything had a monogram and my mother’s cross-stitch was always within reach. My grandmother had a closet full of furs and Ferragamos and taught me early that what you wear is a kind of language.

That idea stayed with me.

I’ve spent the last 20 years working in fashion, helping build brands, learning the business from the ground up, and eventually launching my own children’s clothing line, Harbour, which I later sold.

But if there’s one thing I’ve learned, it’s that life rarely unfolds the way you expect.

My path has taken unexpected turns through different cities, careers, seasons of life, and versions of myself I never planned for, but grew into anyway. Somewhere along the way, I realized that the most meaningful parts of life rarely happen in a straight line.

That became the foundation of Linea Label.

Your life isn’t always linea(r).

Years in denim shaped my personal uniform: a favorite white tee, great jeans, and the sneakers I reach for every day. I wanted to create something that felt just as effortless, but carried a little more meaning.

Linea is inspired by the women who shaped me, the stories we carry, and the moments that become part of who we are. Each piece is designed to be personalized and embroidered as a reminder that our lives, like every stitch, are uniquely our own.

Thank you for being here at the very beginning.

Launching soon 🤍

#linealabel

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