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Local Action Marketing

@localactionmarketing

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An LA-based global marketing agency helping non-US governments, brands, and non-profits navigate, stand out, and thrive at LA’s global sporting events

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Quiet on set, roll sound, roll camera, action!

To international marketers - it's time for you and your company/organization to star in the next major global sporting event in Los Angeles.

Yet, overwhelmed by LA's vibrant, sprawling scene?

We can help you!

We're a Los Angeles-based full-service marketing agency helping you navigate, stand out, and thrive at LA’s global sporting events through a team of elite ex-agency, in-house leaders, successful entrepreneurs, and athletes.

Assemble your Local Action Marketing team, and let us help you discover, engage, and create local action!

To find out more, connect with us using the link in our bio.

#LA #LAmarketing #LocalActionMarketing #WorldCup2026 #LA28 #Olympics #Paralympics #Marketing taken in Los Angeles, California by @localactionmarketing

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2 years ago

🌍🏊‍♀️ 1 MILLION SWIMMERS — SOUTH AFRICA! 🇿🇦

The Swim Up Hill Foundation is proud to bring our 1 Million Swimmers movement to South Africa in partnership with Soweto Swim School! 💙

Together, we’re working to expand access to swim education, build confidence in and around the water, and create more opportunities for communities to learn, grow, and thrive.

From Soweto to communities around the world, we believe swimming is a right, not a privilege. 🌊

This is just the beginning. One swimmer. One community. One million swimmers. 🏊‍♂️🌍

Let’s make waves together! 🇺🇸🤝🇿🇦

#SwimUpHill #1MillionSwimmers #SowetoSwimSchool #SouthAfrica taken in Soweto, Johannesburg, South Africa by @localactionmarketing

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9 days ago

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12 days ago

INGLEWOOD × SOWETO 🇺🇸 × 🇿🇦

Jamal Hill welcomes us to South Africa and gives us a look at what’s ahead as One Million Swimmers Africa begins in Soweto.

Water safety. Inclusion. Opportunity. Cultural exchange through sport.

Viva LA × Soweto
Celebrate LA, Every Day.

With @JamalHill + tag the official accounts for Soweto Swim School, Local Action Marketing, Swim Up Hill Foundation and Special Olympics South Africa. #VivaLA #OneMillionSwimmers #InglewoodXSoweto #Soweto #SowetoSwimSchool SwimSafety AquaticInclusion SpecialOlympicsSouthAfrica LocalActionMarketing SwimUpHill taken in Soweto, South Africa by @localactionmarketing

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12 days ago

🇺🇸🇿🇦🏊‍♂️Los Angeles x Soweto x Power of Sport

1 Million Swimmers - Africa Launch

Celebrating a landmark US/South Africa partnership between decorated Paralympian @jamalhill with @swim.up.hill and Tumi Masekela of @sowetoswimschool to drive aquatic inclusion in Africa.

Extraordinary week connecting and rallying the South African community to increase swimming access and unlock opportunities.

Join the movement: 1millionswimmers.com

Shoutout to the incredible partners @localactionmarketing
South Africa Depatment of Sport, Arts & Culture
@mabepeace
US Consulate General Johannesburg
Swimming South Africa
Special Olympics South Africa and Nike Shapa Soweto
@vivalaofficial
@lckn.io
Virgin Active
BYD Soweto

#powerofsport #swimming taken in Soweto, South Africa by @localactionmarketing

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14 days ago

Los Angeles x South Africa x Power of Sport

Looking forward to joining these speakers next week at Nike Shapa Soweto to champion the power of sport and drive aquatic inclusion in Africa.

Excited to see this global movement to teach 1 million people to swim come to life in South Africa with my good friends/partners - Tumi Masekela and @jamalhill.

Shoutout to our incredible partners @vivalaofficial, @lckn.io, @virginactivesa , BYD South Africa for their support and amplifying the movement and LA / South Africa partnership today and leading up to 2028. taken in Soweto, South Africa by @localactionmarketing

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a month ago

1 Million Swimmers Africa Launch - Less than 3 weeks to go!

Celebrating the power of sport and a landmark Los Angeles/South Africa partnership to drive aquatic inclusion in Africa and build towards the world’s biggest sports stage in 2028.

Excited for our partners Tumi Masekela and decorated US Paralympian and LA28 Athlete Ambassador Jamal Hill to see their partnership between the Soweto Swim School and The Swim Up Hill Foundation grow and
expand access to swimming, water safety, and aquatic opportunities in Africa.

Shoutouts:

To the incredible partner support and event speakers behind this movement representing the Department of Sport, Arts and Culture, U.S. Embassy South Africa, SASCOC-South African Sports Confederation, Olympic and Paralympic Committee, Swimming South Africa, Special Olympics South Africa, BYD South Africa, Virgin Active South Africa, Viva LA, LCKN.

To our event production teams at Swim Up Hill (Morgan McCoshum) and Local Action Marketing LLC (Tumi, Ryan J Bowling and Brett Cambria)

To our global community of friends/colleagues, please share and join the movementwith us!

RSVP for the event: 1 Million Swimmers Africa Launch – Eventbrite -https://bit.ly/4xt0qlr

Support the Movement: GoFundMe - https://bit.ly/4xGKblB

#SouthAfrica #Swimming
#LosAngeles
#Paralympics #la2028 taken in Los Angeles, California by @localactionmarketing

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a month ago

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3 months ago

World Cup kickoff this week, 2028 Summer Games two years out…

The power of sport is stronger than ever in LA and is such an incredible driver of community, diplomacy, and commerce.

To champion this impact, our Local Action Marketing team was proud to partner with Michelle Edgar and Ben Reiss at The Community Collective and California State Treasurer Fiona Ma to kickoff a new speaker series bringing together leaders from business, government, tourism and international affairs. Held at Blankspaces Venice, speakers and guests honed in on sports as a catalyst to shape the future of LA, and bridge global communities closer together leading up to and beyond 2028.

To mark this moment and many more moments leading up to 208, we were also proud to debut a very exclusive hoodie collab with LCKN titled the 2028 collection. More details to share soon.

Shoutout to the speakers:

Australian Consul General Tanya Bennett, Los Angeles Deputy Mayor for International Affairs Dilpreet Sidhu, Adam Burke of LA Tourism; Hollywood Chamber of Commerce President and CEO Ron Frierson; Bank of America Head of Sports and Entertainment Marketing Cynthia Thomas, and Los Angeles City Councilmember Traci Park.

On-site Local Action Marketing stunt team: Ryan Bowling, Christoph Besmer, Derek Daugherty, Lawrence Moore, Taku Imasaki taken in Blankspaces Venice by @localactionmarketing

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4 months ago

Incredible experience at the recent Greater Together LA event championing the extraordinary relationship between the UK and US across commerce, diplomacy, culture, and sport.

The collective energy and production were awesome, including a special performance by Scottish music legend Nathan Evans. I’m thrilled about the new connections made. Especially around how we can unlock the power of sport together now through 2028.

Today, the US-UK economic partnership is one of the most important in the world and LA. Underpinned by investment stock totaling around $1.5 trillion in each other’s economies, supporting over 2.6M jobs and a $437BN trading relationship.

Special shoutout to hosts Lisa Nandy MP, Secretary of State for Culture, Media and Sport, and Blair McDougall MP, Minister for Economic Transformation, along with Susannah Storey, Rupert Daniels and the UK trade team for this fantastic gathering.
#GreaterTogether @ukinla @localactionmarketing taken in Los Angeles, California by @localactionmarketing

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4 months ago

Join the movement!

South Africa x USA = united to help teach 1 million to swim and curb the silent drowning epidemic.

A landmark partnership is now underway between LAM stunt team members, Tumi Masekela and CEO Ryan J Bowling, and decorated Paralympian and LA28 athlete ambassador Jamal Hill. Together, Jamal's Swim Up Hill Foundation and Tumi's Soweto Swim School will partner closely to scale swimming access across South African townships.

This partnership goes beyond access to helping save lives and unlocking the full potential within communities - creating pathways to Olympic and Paralympic dreams.

And as we approach LA 2028, this collaboration demonstrates how the power of sport can bridge continents and create lasting change.

To learn more and support the construction of two new swim facilities in South Africa, visit: https://bit.ly/3QaOODO taken in Soweto, South Africa by @localactionmarketing

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5 months ago

World Cup Connect: Los Angeles (June 8th)

LAM is proud to sponsor this upcoming event hosted by the @communitycollectiveassoc @michme12, and @benreiss1

What: A curated group of influential public leaders, international diplomats, and industry voices exploring the growing role of LA global sports like the World Cup and LA 2028 as a driver of global economic activity, tourism, and cross-border investment.

Featuring an incredible speaker lineup:
CA State Treasurer Fiona Ma | Los Angeles Tourism and Convention Board President and CEO Adam Burke | Australia Consul-General Tanya Bennett | Hollywood Chamber of Commerce CEO Ron Frierson | Managing Director of Sports and Entertainment Marketing at Bank of America Cindy Thomas | Los Angeles Deputy Mayor of International Relations Dilpreet Sidhu | Los Angeles City Councilmember Traci Park

To learn more and join us: 🔗 https://luma.com/7exfewxt?tk=ISwS5g taken in Blankspaces Venice by @localactionmarketing

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5 months ago