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Local Action Marketing

@localactionmarketing

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An LA-based global marketing agency helping non-US governments, brands, and non-profits navigate, stand out, and thrive at LA’s global sporting events

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Free fearlessness hypnosis at the end 😂🇿🇦

100m above the ground at Soweto’s iconic Orlando Towers w. @vaselineza 🪂

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🌍🏊‍♀️ 1 MILLION SWIMMERS — SOUTH AFRICA! 🇿🇦

The Swim Up Hill Foundation is proud to bring our 1 Million Swimmers movement to South Africa in partnership with Soweto Swim School! 💙

Together, we’re working to expand access to swim education, build confidence in and around the water, and create more opportunities for communities to learn, grow, and thrive.

From Soweto to communities around the world, we believe swimming is a right, not a privilege. 🌊

This is just the beginning. One swimmer. One community. One million swimmers. 🏊‍♂️🌍

Let’s make waves together! 🇺🇸🤝🇿🇦

#SwimUpHill #1MillionSwimmers #SowetoSwimSchool #SouthAfrica

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INGLEWOOD × SOWETO 🇺🇸 × 🇿🇦

Jamal Hill welcomes us to South Africa and gives us a look at what’s ahead as One Million Swimmers Africa begins in Soweto.

Water safety. Inclusion. Opportunity. Cultural exchange through sport.

Viva LA × Soweto
Celebrate LA, Every Day.

With @JamalHill + tag the official accounts for Soweto Swim School, Local Action Marketing, Swim Up Hill Foundation and Special Olympics South Africa. #VivaLA #OneMillionSwimmers #InglewoodXSoweto #Soweto #SowetoSwimSchool SwimSafety AquaticInclusion SpecialOlympicsSouthAfrica LocalActionMarketing SwimUpHill

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🇺🇸🇿🇦🏊‍♂️Los Angeles x Soweto x Power of Sport

1 Million Swimmers - Africa Launch

Celebrating a landmark US/South Africa partnership between decorated Paralympian @jamalhill with @swim.up.hill and Tumi Masekela of @sowetoswimschool to drive aquatic inclusion in Africa.

Extraordinary week connecting and rallying the South African community to increase swimming access and unlock opportunities.

Join the movement: 1millionswimmers.com

Shoutout to the incredible partners @localactionmarketing
South Africa Depatment of Sport, Arts & Culture
@mabepeace
US Consulate General Johannesburg
Swimming South Africa
Special Olympics South Africa and Nike Shapa Soweto
@vivalaofficial
@lckn.io
Virgin Active
BYD Soweto

#powerofsport #swimming

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Representing our country. Sharing his mission. Holding a LCKN collab.

Paralympic medalist Jamal Hill showcasing our One Million Swimmers hoodie at Nike Shapa Soweto, South Africa.

Seeing a design we created in his hands, while he wears the jacket representing his journey as an athlete, is a moment I won’t forget.

The ambition behind it reaches far beyond this photograph: teaching one million people to swim each year through Swim Up Hill.

Proud that LCKN could contribute to this chapter alongside Jamal, Tumi Masekela, Soweto Swim School, Local Action Marketing and VivaLA.

Focus. Discipline. Commitment.

#LCKN #JamalHill #OneMillionSwimmers #SwimUpHill #Soweto

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🌊🇿🇦 A MOVEMENT IS MAKING WAVES IN SOUTH AFRICA!

Soweto Swim School had the incredible pleasure of hosting Jamal Hill and the SwimUpHill Foundation as we proudly launched the 1 Million Swimmers Movement right here in South Africa.
Jamal is a two-time Paralympian, Tokyo 2020 bronze medalist, and founder of SwimUpHill. Diagnosed with Charcot-Marie-Tooth disease at age 10, he faced a journey that challenged his relationship with swimming—but transformed those challenges into a purpose: helping make swimming and water safety accessible to millions. They said he’d never swim. Now he’s teaching one million people how. One swimmer’s comeback became a method for millions. The mission is bigger than any one person.

Now, together with Soweto Swim School, that purpose is reaching South Africa—using swimming not only as a sport, but as a life skill, a pathway to confidence, and a tool for water safety and opportunity.

This is more than a partnership. It’s the beginning of a movement. 🌍🏊🏾‍♂️
Follow Soweto Swim School and @swim.up.hill to follow the journey, support the mission, and help us make waves across Africa. 🌊
🇿🇦 1 Million Swimmers Africa — every stroke counts.

#sowetoswimschool #swimuphill #soweto #1millionswimmers

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JOHANNESBURG, SOUTH AFRICA

One Million Swimmers on SABC Morning Live.

@jamalhill @swim.up.hill and Tumi Masekela from @sowetoswimschool wearing a LCKN collab, in support of a mission to expand aquatic inclusion around the world.

Thanks to @localactionmarketing @vivalaofficial

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THE POWER OF SPORT GOES BEYOND THE POOL.

For LA28 paralympic hopeful Jamal Hill, the mission is bigger than medals. It's about creating opportunities, inspiring the next generation, and using sport to change lives.

From Los Angeles to South Africa, LCKN is proud to support the ONE MILLION SWIMMERS movement and its mission to advance aquatic inclusion across Africa.

Different journeys. One shared commitment.

LCKN28 | THE ROAD TO LA28

#LCKN28 #OneMillionSwimmers #JamalHill #LA28 #AquaticInclusion #PowerOfSport #LCKN

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Los Angeles x South Africa x Power of Sport

Looking forward to joining these speakers next week at Nike Shapa Soweto to champion the power of sport and drive aquatic inclusion in Africa.

Excited to see this global movement to teach 1 million people to swim come to life in South Africa with my good friends/partners - Tumi Masekela and @jamalhill.

Shoutout to our incredible partners @vivalaofficial, @lckn.io, @virginactivesa , BYD South Africa for their support and amplifying the movement and LA / South Africa partnership today and leading up to 2028.

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far was always the point 🌍🏊🏾‍♂️

one wall. one pledge. one million swimmers.

thank you to everyone who signed.

your commitment has set the stage

south africa is ready to welcome us and I’m bringing you 🇿🇦

#OneMillionSwimmers #SwimUpHill

1millionswimmers.com

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🌍🏊‍♀️ 1 MILLION SWIMMERS. ONE BIG MOVEMENT.

Swim Up Hill is proud to join the pledge to help teach 1 million people to swim across South Africa! 🇿🇦💙

Join us this Tuesday, September 22 in Soweto as we celebrate the power of sport, the champions who inspire us, and the incredible impact we can make when we come together. 🙌🏽

This is more than swimming, it’s about access, opportunity, confidence, and creating a future where more people have the chance to learn to swim.

📍 Soweto, South Africa
📅 Tuesday, September 22
🎟️ Join us — RSVP through Eventbrite: https://www.eventbrite.com/e/1997878951726?aff=oddtdtcreator

Let’s make waves together! 🌊🏊🏾‍♂️
1 Million Swimmers starts with us. 🇿🇦💙

#SwimUpHill #1MillionSwimmers #SouthAfrica

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🌍🏊🏾‍♀️ 1 MILLION SWIMMERS. ONE BIGGER MOVEMENT. 🇿🇦

The Swim Up Hill Foundation is excited to announce the launch of 1 Million Swimmers Africa in Soweto, South Africa! 🇿🇦

In partnership with Soweto Swim School, we’re coming together to expand access to swimming, water safety, and aquatic opportunities across Africa—and work toward a bold goal: teaching 1 million people to swim.

This is about more than swimming. It’s about sport, inclusion, opportunity, and building safer, stronger communities through the water. 🌊

We’re incredibly proud to have the support of leaders and organizations across the South African sports community, and we can’t wait to see where this movement takes us.

From Southern California to South Africa, we’re just getting started. 🌎💙

🇿🇦🏊🏾‍♂️ 1 Million Swimmers Africa 🏊🏾let’s make waves. RSVP through Eventbrite for September 22 and click our GOFUND ME link in our bio 🔗

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