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•Bar Manager @thegleneagleshotel
•@brim_hospitality_consultancy
•@eve.figleaf_liqueur
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Every project begins with a conversation.

A shared vision, a clear direction, and the right details brought into focus.

A hospitality consultancy supporting brands, venues, and experiences through strategy, creativity, and operational insight.

From concept to execution, we help shape ideas into hospitality experiences that feel considered, distinctive, and commercially strong.

BRIM is now live.

#brim #international #hospitality #bar #consultancy taken in London, United Kingdom by @luca_cicalese
8
5 months ago
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An evening to remember. ✨

During The World’s @the50bars week, Inno brought together international bar culture and Milan for a special night in collaboration with @cointreau 
Thank you to everyone who joined us, to The American Bar at @thegleneagleshotel and @ladybirddubai for sharing their craft, creativity and signature cocktails.
A special thank you to The World’s 50 Best Bars and Cointreau for making this evening possible.
Until the next one. 🥂 taken in Inno by @luca_cicalese
19
6 days ago
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Great drinks aren’t improvised, they’re built.

From the first idea to the final pour, every detail matters: flavour, balance, consistency and presentation.

At Brim, we turn ideas into drinks that work behind the bar and make sense for the business.

Concept ▶️ Development ▶️ Execution 

Fill it to the Brim.

Brim: High Class Care, Low Cost Fare.

#brim #business #consultancy #strategy taken in Worldwide by @luca_cicalese
2
2 months ago
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Do you know what the Americano was before it became the drink we know today?

It wasn’t originally a recipe. Americano was a concept: a vermouth-driven combination with a touch of bitters. Long before the Milano-Torino story and before the first codified Americano recipes, Italian producers were already shipping products described as Americano to the US in the 1850s.

The Americano we know today follows the Milano-Torino formula of the 1930s, when bitter and vermouth appeared in equal parts for the first time, with soda completing the drink.

Before then, Americano recipes followed a different balance: vermouth always led the recipe, with bitters playing a supporting role.

And the lemon zest? Italian bartenders traditionally garnished the Americano with lemon zest. Lemons were available throughout the year, while oranges were considered expensive, almost tropical fruits and were only available seasonally.

This is our twist on the classic, created for one of our clients following that original philosophy.

Great drinks aren’t improvised. They’re built on knowledge. Let Brim build yours.

#brim  #knowledge #brandstrategy taken in London, United Kingdom by @luca_cicalese
7
2 months ago
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Details are never just details. They are the difference between serving a drink and creating an experience.

At BRIM, we believe exceptional hospitality shouldn’t be exclusive to luxury venues. Our mission is to bridge the gap between world-class bars and independent businesses by providing bespoke training, ready-to-pour cocktail solutions, operational strategies, and sustainable business development.

Because excellence isn’t about the size of the venue, it’s about the standards behind it.

Great hospitality should be achievable, not exclusive.

#hospitality #barconsultancy #cocktailculture #excellence #businessdevelopment taken in London, United Kingdom by @luca_cicalese
5
3 months ago
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At Amanyara, Turks & Caicos, we designed and delivered bespoke menus, curated pairings, and mixology masterclasses centered around Flor de Caña—one of the world’s most recognized super premium rum and a leader in sustainability within the spirits industry.

Showcasing its versatility through local ingredients, sustainable practices and world-class hospitality, the program celebrated both the destination and the brand’s commitment to quality and environmental responsibility.

At Brim, we create meaningful connections between brands, destinations, and guests through thoughtfully curated beverage experiences.

#international #hospitality #bar #consultancy #brandidentity taken in Amanyara Resort, Providenciales Turks & Caicos by @luca_cicalese
1
4 months ago
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Last week we welcomed Gleneagles American Bar to Aqua Shard for a one-night-only takeover 🍸✨ 

A big thank you to everyone who joined us and made the evening so special 🥂 From exceptional cocktails to stunning sunset views over London, it was a night to remember.

Here’s to more unforgettable moments above the city ✨

@hama_rum @thegleneagleshotel

📸 @ruebenjc 

#AquaShard #GleneaglesAmericanBar #LondonCocktails taken in Aqua Shard by @luca_cicalese
1
4 months ago
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American Bar x @aquashard 

What a great night.

It was amazing to see so many familiar faces, meet new ones, and take over one of London’s most iconic locations for a few hours.

A big thank you to @cam_jimenex @davidkyleboyd and the incredible Aqua Shard team for the warm welcome and support throughout the evening.

It was an honour to showcase our Rose Compendium menu in such a beautiful setting.

Special thanks to @fevertreemixers , @hama_rum , and @templetondistillery for supporting the night.

Until the next one.

📸 @ruebenjc by @luca_cicalese
1
4 months ago
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One night only: Aqua Shard welcomes the world-famous Gleneagles American Bar to London 🍸✨

On Tuesday 2nd June from 6 to 11pm, expect exceptional cocktails, skyline views, and a special takeover in partnership with Fever-Tree featuring serves from the Rose Compendium menu, crafted with seasonal ingredients and refined flavours.

Golden hour drinks at The Shard just got even better 🌇

Reservations via the link in our bio. 

@hama_rum @thegleneagleshotel 

#AquaShard #GleneaglesAmericanBar #LondonCocktails taken in Aqua Shard by @luca_cicalese
6
5 months ago
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Ci sono storie che iniziano con un “semplice” sì… e poi continuano a crescere, a cambiare forma, a sorprenderti ✨️

Con Valeria e Luca è andata così.
Dal loro matrimonio in Italia, alle strade di Londra per raccontare il loro elopement, fino a oggi, tra l’attesa e la dolcezza della maternità a Edimburgo.

Nel mezzo, non ci sono state solo fotografie.
Ci sono stati ascolto, fiducia, tempo condiviso. Ci sono state conversazioni che andavano ben oltre uno shooting… e quel tipo di connessione che non si può costruire a tavolino: c'è e basta 🤍

È lì che ho capito (ancora una volta) che questo lavoro non riguarda solo ciò che faccio, ma profondamente chi sono.
Perché prima ancora di premere l’otturatore, c’è il modo in cui entro in relazione, il modo in cui guardo, accolgo, sento.

Ogni legame che nasce così lascia un segno 🥹
E ogni storia che continuo a raccontare nel tempo mi ricorda quanto sia prezioso costruire qualcosa di vero, anche (e soprattutto) nel lavoro 🤍
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#edinburgh
#photoshoot #couplephotography #scotlandphotographer #edinburghscotland 

Servizio fotografico | Foto di coppia | Scozia | Edimburgo | Foto di maternità taken in Edinburgh, Scotland by @luca_cicalese
2
6 months ago
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Great memories last long. 

Time flies back to Midsummer with most beautiful people @christianmaspes_lord and @luca_cicalese from @velvetbysalvatorecalabrese providing the elegant drinks and 5 stars service to Shanghai guests.

We shake the dream together 
#velvetbysalvatorecalabrese 
#shakethedream
#tripleneck taken in Jing'an Shanghai 上海 靜安 by @luca_cicalese
1
10 months ago
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✨ Today marks the end of an incredible chapter. After 3 years, tonight I’ll be pouring my last martini at @velvetbysalvatorecalabrese 

Velvet has never been just a bar for me it’s been a home. A place where I could fully express myself, create, and dream big. For that, I want to thank @cocktailmaestro for always believing in me and my crazy ideas, and my amazing team, whose support made every goal possible.

A huge thank you also to the @corinthialondon , for building this beautiful space and giving us the chance to bring it to life.

But today is not only my last day at Velvet, it’s also my last day in London. After 9 years, this city has given me so much: growth, unforgettable experiences, and friendships I’ll carry with me forever.

This is not goodbye, it’s the beginning of something new. Big changes are on the way, so stay tuned…

Remember: shake your dream! 🍸✨ by @luca_cicalese
52
a year ago
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