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Lucio Ribeiro

@lucio_ribeiro

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. . . . . . . . . . . Speaking in Sydney this week about one of the biggest shifts in consumer behaviour since search: how AI is changing the way people discover, compare and choose brands. My talk explored the AI Moment of Truth (AiMOT) and what it means for marketing, customer experience and brand discovery as consumers increasingly delegate decisions to ChatGPT, Gemini and other AI assistants. I’m Lucio Ribeiro, Chief AI and Innovation Officer at TBWA\Australia, and I speak with leadership teams and organisations across Australia about artificial intelligence, AI strategy, marketing innovation and the future of consumer behaviour. A great conversation with Australia’s cultural organisations in Sydney about what happens when the customer journey starts moving from search engines to AI-generated answers. #ArtificialIntelligence #AISpeaker #AIKeynoteSpeaker #AIStrategy #MarketingInnovation Australia Sydney by @lucio_ribeiro
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9 days ago
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by @lucio_ribeiro
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3 months ago
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New column at @forbesaustralia The five AI shifts every CEO should prepare for - Forbes Australia. https://www.forbes.com.au/news/leadership/the-five-ai-shifts-every-ceo-should-prepare-for/ by @lucio_ribeiro
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4 months ago
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The Marketing Academy Fellowship 2026 Lucio Ribeiro AI keynote speaker . . . . . . . . Lucio Ribeiro is Australia's number one AI keynote speaker. He is Chief AI Officer CAIO, Forbes columnist and University Lecturer Lucio Ribeiro is Australia's number one AI keynote speaker. He is Chief AI Officer CAIO, Forbes columnist and University Lecturer by @lucio_ribeiro
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4 months ago
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Sydney June 2026 taken in Sydney, Australia by @lucio_ribeiro
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4 months ago
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#mumbrella360 taken in Sydney, Australia by @lucio_ribeiro
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5 months ago
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Goal by @lucio_ribeiro
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5 months ago
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by @lucio_ribeiro
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a year ago
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Doing what I do the best. Talking. #ai taken in Sydney, Australia by @lucio_ribeiro
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a year ago
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Being part of The Growth Distillery’s vodcast was a highlight—nothing staged, just genuine stories. In this short clip, Sean and I open up about the real drivers of growth in business and life. Want more candid insights? Catch the full conversation with Dan on the ‘Unfiltered’ series. Full Video on : https://www.youtube.com/watch?v=7ZB4UY8HFsI&ab_channel=TheGrowthDistillery #BusinessGrowth #Authenticity #TheMarketingAcademy by @lucio_ribeiro
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a year ago
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Sean Hall and I had a blast recording with The Growth Distillery for their ‘Unfiltered’ Vodcast Series. This quick video cut is just the beginning—there’s so much more to the story. If you’re passionate about authentic leadership and growth, don’t miss the full episode. Full Video on : https://www.youtube.com/watch?v=7ZB4UY8HFsI&ab_channel=TheGrowthDistillery #Unfiltered #GrowthMindset #TheGrowthDistillery by @lucio_ribeiro
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a year ago
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Vulnerability, curiosity, and resilience—these were at the heart of our chat with The Growth Distillery. This 15-second highlight captures just a glimpse of what we unpacked. Check the full vodcast for a deeper look at what really drives effective leadership. Full Video on : https://www.youtube.com/watch?v=7ZB4UY8HFsI&ab_channel=TheGrowthDistillery #Vulnerability #Resilience #GrowthDistillery by @lucio_ribeiro
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a year ago
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