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LUME PRODUCTIONS

@lumeproductions.au

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CREATIVE PRODUCTION & MARKETING HOUSE
CREATIVITY • CULTURE • PASSION
ADELAIDE | AUSTRALIA WIDE

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2 months ago

This one was such a fun one to bring to life for @southaveofficial

We had the opportunity to work alongside the South Ave crew to bring their Sour Cola launch campaign to life, and honestly, it was such a fun project to work on.

Shooting with the South Ave team was amazing. They had such a clear vision for the campaign, and it was so exciting to take that vision and turn it into something real.

So proud of how this one came together and of everyone who was involved in making it happen.

Big love to the South Ave crew for trusting us with the vision. 🤍

@lumeproductions.au
CREATIVE MARKETING & PRODUCTION HOUSE by @lumeproductions.au

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8 days ago

Earlier this year, we teamed up with JAECOO to bring the new JAECOO J5 to life.

An electric SUV designed with everyday life in mind and made to be pet friendly.

From the first idea to the final frame, we worked across creative direction, production and post-production to build a campaign that feels as energetic, playful and connected as the J5 itself.

A fun one to bring to life with the JAECOO team. 🐾

Creative Marketing & Production House
LUME. by @lumeproductions.au

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10 days ago

ONE OF YOU.

One of the most meaningful campaigns we’ve ever created.

Before Lume, our Founder & Creative Director came from the nursing industry. So when we were brought in to create this campaign for a nursing agency, we saw an opportunity to tell a story we genuinely understood.

The idea was simple: Nurses aren’t just people who provide care. They’re one of us.

We wanted the campaign to feel real, human and connected to the people behind the profession, not just another healthcare advertisement.

And that’s what made this one so special to us.

Proud of this one. by @lumeproductions.au

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2 months ago

Last summer, we worked with @clink.at.tintara to bring their venue to life by creating the right visual direction, creative assets and overall feel to make it feel like a true summer destination.

There’s something special about seeing a space come alive through the right creative.

And now, we’re back.

Can’t wait to get started with the @clink.at.tintara team again this year and create even more exciting things together. by @lumeproductions.au

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a month ago

This campaign we did for @saego_clothing was another one of our favourites!

Another crazy piece of work in the world of Lume. It’s amazing to see how it all came together.

Shooting the entire campaign in a different country while maintaining the same visual quality we strive for was probably the biggest challenge and the team absolutely killed it.

So proud of what we’ve created together.

None of this would be possible without our amazing team. I’m so grateful for the people who continue to show up, create, push the limits and make things happen.

And I’m just as grateful for everyone who’s been here supporting us along the way. by @lumeproductions.au

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2 months ago

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2 months ago

GO AFTER THAT DREAM📈🔥

I still remember when I first picked up a camera. At the time, it was genuinely just a little hobby. I had no idea what I was doing, I definitely didn’t have some big plan to turn it into a career, and I couldn’t have imagined where it would eventually take me.

Fast forward a few years and somehow that little hobby became my work.

It’s taken me to places I never thought I’d go, introduced me to so many incredible people, and given me opportunities I probably wouldn’t have even believed were possible back then.

And honestly, I think that’s one of my favourite things about life.

You don’t always need to know exactly where you’re going. Sometimes you just need to start with something you enjoy, keep showing up, keep getting better, and see where it takes you. by @lumeproductions.au

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2 months ago

Elevated • Effortless • Entirely hers.

Crafted for her by @aleya_and_co

We loved working on this project. Another LUME magic. by @lumeproductions.au

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5 months ago

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2 months ago

“Go after it” a line I say to myself every single day.

BEHIND THE SCENES: JAECOO TV COMMERCIAL 🎬

7 years ago when I first came to Australia, I bought my first iPhone and I still remember how excited I was because the camera quality felt insane to me. I started filming little moments, camping trips, 4WD drives with my cousins, random memories turned into reels and videos. Back then, I had no idea those small moments would slowly shape who I am today.

Leaving nursing and stepping fully into the creative industry was one of the hardest decisions I’ve ever made. There were so many days I questioned myself. I made mistakes, went into debt, lost friendships, lost connections with family, and carried so much pressure trying to make this dream work.

But deep down, I always knew I had to keep going.

Now slowly, everything I once dreamed about is becoming real.

I never thought that within a year I’d be directing and filming a TV commercial, being the Creative Director and DOP on set, doing what I genuinely love. Sometimes I still look around and can’t believe this is real life.

This is your reminder to trust yourself and go after the thing that keeps calling you. Even when it’s scary. Even when nobody understands it yet.

Go after it. 🤍 by @lumeproductions.au

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5 months ago

BEHIND THE SCENES: HEAVENLY HANDS MEDICAL SOLUTIONS. by @lumeproductions.au

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4 months ago