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LUME PRODUCTIONS

@lumeproductions.au

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CREATIVE PRODUCTION & MARKETING HOUSE
CREATIVITY • CULTURE • PASSION
ADELAIDE | AUSTRALIA WIDE
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Our latest bespoke sauna build in Adelaide. Thoughtfully designed to complement the home, seamlessly integrating wellness into everyday living. Custom-built for the space. Longevity by design. #bespokesauna #customsauna #adelaidehomes #luxurywellness #norgesauna
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just killing some time ✨
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a pause in all the chaos 🍂 while life goes on
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Took “come ready to play” a little too seriously 🎬 . . Production : @lumeproductions.au Cinematography: @karthik_kalasseri Edit : @paaach.__
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This one was such a fun one to bring to life for @southaveofficial We had the opportunity to work alongside the South Ave crew to bring their Sour Cola launch campaign to life, and honestly, it was such a fun project to work on. Shooting with the South Ave team was amazing. They had such a clear vision for the campaign, and it was so exciting to take that vision and turn it into something real. So proud of how this one came together and of everyone who was involved in making it happen. Big love to the South Ave crew for trusting us with the vision. 🤍 @lumeproductions.au CREATIVE MARKETING & PRODUCTION HOUSE
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Just another day in the market . . Production: @lumeproductions.au Models : @annmariadevasia_ @nisaf.va Photography : @diyolrejii @abinas_meeshakaren . . . Fashion editorial • street style • menswear • model photography
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We’re pretty proud of this one! For the @royaladelaideshow we were thrilled to work with @9newsadelaide to bring their activation to life — designing and building the LED screen displays and creating the interactive Tipping Point experience. From the screens and structures through to the interactive technology, it was a huge production and an awesome project for the Hyped Media team to be part of. And a big shoutout to @lumeproductions.au for capturing it all so brilliantly in this video. We love creating experiences that don’t just get noticed — they get people involved. Another big one for @hypedmedia Australia
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THE PRIORITIES IN LIFE ARE ALWAYS IMPORTANT AND SOMETIMES, YOU JUST HAVE TO MOVE AROUND THEM. THIS YEAR, I DIDN’T RUN CITY-BAY. HONESTLY, IT WAS A DECISION I MADE TO PRIORITISE LUME, THE BUSINESS, AND EVERYTHING WE’VE BEEN BUILDING. I THINK THIS IS SOMETHING A LOT OF FOUNDERS DON’T REALLY SHOW ON SOCIAL MEDIA. BUILDING A BRAND ISN’T ALWAYS THE PERFECT MORNING ROUTINE, TRAINING EVERY DAY, EATING PERFECTLY, WORKING 9–5 AND HAVING EVERYTHING BALANCED. ESPECIALLY COMING INTO TWO YEARS OF BUILDING LUME, THERE HAVE BEEN SO MANY UPS AND DOWNS. TIMES WHERE I’VE HAD TO PUT MY HABITS, FITNESS AND EVEN MY OWN ROUTINE TO THE SIDE FOR A LITTLE WHILE TO GET SOMETHING DONE. I ALWAYS TRY TO PRIORITISE FITNESS, RECOVERY AND LOOKING AFTER MYSELF BUT SOMETIMES, YOU HAVE TO GO A LITTLE OUT OF BALANCE TO BUILD SOMETHING. YOU HAVE TO BE IN THAT MOMENT. DO THE WORK. BUILD THE THING. AND TRUST THAT YOU’LL FIND YOUR BALANCE AGAIN. AND THIS YEAR, EVEN THOUGH I WASN’T RUNNING, I WAS STILL SO PROUD TO BE PART OF CITY-BAY. LUME HAD THE OPPORTUNITY TO SUPPORT CHANNEL 9 AND THE WOMEN’S & CHILDREN’S FOUNDATION IN RAISING $50,000 TO HELP BRING SOUTH AUSTRALIA’S FIRST ROCKET SHIP MRI SIMULATOR TO THE WOMEN’S AND CHILDREN’S HOSPITAL. THAT MADE THIS YEAR FEEL DIFFERENT. I MAY NOT HAVE BEEN OUT THERE RUNNING THE COURSE, BUT I WAS STILL PART OF SOMETHING THAT MATTERED. LOOKING BACK, I’M ACTUALLY REALLY GRATEFUL FOR THIS YEAR. FOR THE CHAOS. FOR THE LONG DAYS. FOR THE SACRIFICES. FOR THE LESSONS. FOR THE GROWTH. AND MOST OF ALL, I’M PROUD OF HOW FAR LUME HAS COME. LIFE ISN’T ALWAYS ABOUT HAVING EVERYTHING BALANCED. SOMETIMES, IT’S ABOUT KNOWING WHAT NEEDS YOU MOST IN THAT SEASON OF YOUR LIFE AND SHOWING UP FOR IT. THIS WAS THAT SEASON FOR ME. AND I’M GRATEFUL. 🤍
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The most important thing to me has always been giving back. Building Lume isn’t just about creating cool work or working with great brands. It’s about using what we do to support people, causes and the community around us. I’ve always believed that if we’re lucky enough to have the opportunity to build something, we should also use that opportunity to give something back. Our journey with Channel 9 has been something I’m genuinely so grateful for. The team has been incredible, and the support they’ve shown me and Lume has meant a lot. It’s been amazing to build a relationship with people who genuinely care about the community and the work they’re doing. It started with producing the TVC for City-Bay Fun Run for a Reason, supporting women and children at the Women’s & Children’s Hospital. Being part of something that has such a real impact was incredibly rewarding. Knowing that the work we created could help bring attention to a cause that means so much to so many people made the project feel very different. And now we’re back again, this time capturing another activation at the Royal Adelaide Show.
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Sometimes I look back and think about the younger version of me who had no idea where this journey would take him. I didn’t have everything figured out. I just knew I loved creating. I loved telling stories, building things, meeting people, and turning ideas into something real. There were plenty of moments where I questioned myself. Moments where things didn’t work out, where I had to start again, and where giving up probably felt easier than continuing. But I kept going. I kept choosing the thing I loved, even when the path wasn’t clear. I kept learning, taking risks, making mistakes, and putting myself out there. And somehow, that journey brought me to a moment like this, being invited as a guest speaker to sit in front of young creatives and entrepreneurs and share the lessons I’ve picked up along the way. That was a pretty surreal feeling. Because I remember being that person. Dreaming about what life could look like, wondering if I could actually make something of myself, and hoping that one day all the hard work would mean something. Today, I got to tell them something I wish my younger self could have heard: Choose what you genuinely love. Choose the life you actually want. And when you find it, don’t walk away just because it gets hard. Keep going. You never know how far that one decision can take you. Walking out of that room, I couldn’t help but think… My younger self would be pretty damn proud. 🤍
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The months are stacking up, Lume is bringing in more opportunities, and everything is flying. It’s crazy to look back and see how quickly things are moving.
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the most fun when shoot days come around!! @lumeproductions.au @recovr_ai
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