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Luminate

@luminate_data

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Your source for trending music, film & TV data and insights.
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Today, we’re introducing a new framework to address one of the industry’s most pressing challenges: tracking and distinguishing AI-generated content from human-made music. 🎵 CONNECT can now flag AI-generated songs and artists worldwide — rolling out to customers and partners later this year. We’re also collaborating with the major DSPs and AI music companies to bring self-labeled streaming and attribution data directly into CONNECT. Our goal: to give artists, labels, publishers, managers and brand partners better visibility into how AI-generated music is moving around the world. 🔗 Head to the link in bio to read the full press release. by @luminate_data
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2 months ago
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Women-centered series accounted for 11% of TV premieres in 2025 and 2026 yet drew 17% of U.S. minutes streamed for new series. 📺 This gap is even wider for serialized dramas, indicating unmet market demand that streaming platforms can address with targeted programming. Read our full analysis in the latest Streaming Watch. Link in bio to dive in! by @luminate_data
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a day ago
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Rappers In Their 20s: By The Numbers 📊 We just published our annual Best Rappers in Their 20s list, which weighs the quality of each artist’s music, its impact (meaning chart success), and their influence on the scene. But how do their streams stack up to their ranking? Here’s how the list would look if we ranked the artists by their on-demand audio streams in the U.S. so far in 2026, according to @luminate_data. That figure counts plays across all major DSPs and measures how often listeners are actually engaging with their songs. LINK IN @complexmusic BIO to read and #ReRank the full list 🔗 by @luminate_data
116
a day ago
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Broadcast renewal rates now consistently outpace those of streaming services and cable networks. Streamlined budgets and clear audience measurement give broadcast networks a decisive advantage in fast-tracking season renewals, challenging the belief that streaming is a safer home for original series. Luminate’s latest report, “TV Renewals & Cancellations,” compares network renewal numbers. Link in bio by @luminate_data
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3 days ago
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Luminate’s custom insights pointed HYBE AMERICA toward a new vinyl strategy for BTS’ “ARIRANG.” HYBE responded with 17 total variants, including one for each member and a group edition. Check out the full lineup, and see how the decision came together in the case study. Link in bio by @luminate_data
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8 days ago
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Most decisions to cancel a series trace back to questions of viewership. For freshman streaming series, audience retention across a full season serves as the primary driver of renewal or cancellation. Shows with season completion rates above 50% stand a much higher chance of surviving past S1. Luminate’s latest report, “TV Renewals & Cancellations,” breaks down key engagement metrics across major platforms. Access the report at the link in bio. by @luminate_data
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9 days ago
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Between H1 2025 and H1 2026, Bollywood streams outside of India grew by 8.2%, while listenership within the country climbed by just 5.1%. 🎧 As Bollywood expands its global footprint, India’s domestic music scene is shifting — with Gen Z leading the charge toward genres including Pop, EDM and Latin. Read the full analysis in our latest Tuesday Takeaway. Dive in via link in bio! by @luminate_data
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10 days ago
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Canceled streaming series typically struggled to reach 50% audience retention in the U.S., but strong viewership doesn’t always prevent a show’s axing. Disney’s “Wonder Man,” Prime Video’s “On Call” and Netflix’s “The Waterfront” all beat the 50% threshold yet were still dropped by their streamers. This week’s Streaming Watch details the surprising circumstances behind these scrapped series. Link in bio! by @luminate_data
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15 days ago
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Everything you need to know about @marcellohdz and his latest projects, all sourced from our Luminate Film & TV product. For more talent spotlights, read our Hispanic Heritage Month blog in the link in bio. by @luminate_data
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16 days ago
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Your next acquisition might already be a hit somewhere else. Luminate Film & TV now tracks the native film and TV projects across 9 countries — U.S., UK, Canada, Brazil, India, Japan, Korea, and now France 🇫🇷 and Germany 🇩🇪. That means real signal on what’s already resonating with domestic audiences abroad before you’re bidding against everyone else for the rights. Learn more at the link in bio. by @luminate_data
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17 days ago
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When planning the release strategy for BTS’ comeback album, “ARIRANG,” HYBE AMERICA turned to Luminate to analyze physical format trends. Drawing on Luminate’s insights HYBE AMERICA leaned heavily into vinyl amongst their physical formats. This strategy unlocked 208,000 first-week vinyl sales and a No. 1 Billboard 200 debut, marking the largest vinyl week for any group since reporting began in 1991. Read the full case study, “HYBE AMERICA and Luminate Partner to Support BTS’ Historic Comeback Era,” at the link in our bio. by @luminate_data
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18 days ago
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In the age of streaming, TV series renewals and cancellations are more complicated than ever. Complex data and a fractured TV landscape have led to long wait times for new seasons and even unannounced cancellations. Luminate’s latest report, “TV Renewals & Cancellations,” digs into the factors contributing to programming decisions and how survival rates have shifted across the TV landscape. Access the full report at the link in bio. by @luminate_data
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23 days ago
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