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We do clothes that say what you’re thinking…
Organic cotton, UK based.
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I can keep a secret!!!!!!!

Well, this is a bit of a moment.

This is Mabel has been named one of the Nation's Favourite Businesses 2026.

A small business started by one woman, from a little idea that grew out of a very messy chapter of life, now being recognised alongside some of the brilliant independent businesses across the UK.

I'm genuinely a bit emotional about this one.

This is Mabel started with a simple idea: that sometimes you don't need another piece of advice you just need to know your not the only one going through something (and a t-shirt that says nope).

Somehow, that little idea has grown into a community, a growing brand and a business I'm now building for the long term.

Thank you to everyone who has bought something, shared a post, told a friend, worn their NOPE loudly or quietly supported from the sidelines.

Apparently we're one of the Nation's Favourite now.

Not bad for a girl from Seaford.

Small Business Saturday • 5 December 2026

#SmallBusinessSaturday #NationsFavouriteBusinesses #ThisIsMabel #Seaford #EastSussex #SmallBusinessUK #FemaleFounder by @mabel_uk
25
a month ago
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The irony that I used to stand up and teach in front of 100’s of people doesn’t escape me!!

Anxiety kicked my arse confidence wise and it has taken a long time to get some back. 

Yesterday I stood up in front of around 50 people and pitched @mabel_uk and it was ok!!! 

Yes I was shitting myself but stood up anyway, to tell my story, share my brand and ask for help… something I wouldn’t do a few month ago.

This year has been about stepping away from what I didn’t feel was right, recovering from burn out, putting myself out of my comfort zone and rebuilding my brand and this was a perfect way to end the year.

Thank you to Fran, @vestdhq @helpbnk who have helped me believe that I can do this, and created an amazing cohort of supportive people on the accelerator course, it’s been a journey! by @mabel_uk
30
10 months ago
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This is for the people in the messy middle, the ones juggling everything and dropping a ball (or two) and learning that NOPE is a full sentence.

The ones who know things aren’t quite right but not sure why or how to fix it.

You want to ‘do better’ but are actually just getting by… and that’s ok!!

The ones who need a reminder that it’s ok to show up as you are and that’s enough even if you sometimes mourn the younger, more free version of yourself 

This is Mabel is about relatable comfort, we all get it and we all need it. 

#thisismabel #mentalhealthmatters #justassheis #nostalgia #wearablewellness by @mabel_uk
0
5 months ago
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Sometimes you’re done with the days before it’s even started… that’s ok!!

We can too often be guilty of taking on too much and not admitting we’re not ok, your body knows even if you try and pretend it’s all good and eventually it will break.

Having a NOT TODAY day is not just ok it’s necessary, you need to rest and recovery mentally and physically.

Here’s your wearable permission and notice to everyone else to come back tomorrow. by @mabel_uk
0
18 days ago
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If you’re new here hi I’m Laura, founder of This is Mabel, a brand named after a really tricky few years after my baby (Mabel).

I wanted to create wearable reminders around boundaries, saying not today, showing up just as you are and going your own way.

It’s a mix of honesty, music and nostalgia.

We love an oversized comfy fit, it’s not trend led it’s about the message and our cotton is 100% organic, sustainable sourced, we make in small batches that last years no seasons.

If this feels like a bit of you come and say hi 👋 by @mabel_uk
4
3 days ago
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I watched a clip of @renmakesmusic singing about a 13 year old you stopped feeling good about herself as she constantly got sold too, its son sad incredibly true and I can’t stop thinking about it.

I have an 11 year old and I never want her to feel like she isn’t enough just ast she is. This is  has always been our daily mantra and no it’s more important than ever as she hits secondary school and becomes marketable.

We’ve been saying it since she was three, she’s mabel size and number in label helps her decide which one to chose nothing else.

Make up is for play, art and performance, not to cover up and hide anything and sport is for fun strength and skills. 

I want to her to experience life in full force not make herself smaller to fit in as so many of us grown woman have!

My feed is full of products, procedures, injections and treatments all telling me how to be smaller, look younger, firmer, have better skin, take more supplements and wellness max when quite frankly I’m just trying to get through a day. 

I’m an adult and it still tempts me so what hope do we have protecting our girls. 💗 by @mabel_uk
1
3 days ago
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The world can feel quite heavy right now, there’s a lot of darkness on the news and across social media. You can’t help but be affected by stories but please done feel guilty if you need time away.

You don’t need permission but maybe a reminder to switch off, unplug and just be present for a while. Unfortunately the issues will still be there when you come back.

Last October I walked for @mindcharity and starting posting about mental health everyday. 

Half way through and I found the whole process triggering as it reminded me of my most difficult moments, so I stopped. Not because it’s not important but because i recognised the symptoms and knew I needed to look after myself first. 

We all need a balance of awareness, action, rest and reset, here’s your reminder to take what you need.

#thisismabel #mentalhealthmatters #mindfulness #smallbusinessuk #anxiety taken in Seven Sisters Cliffs by @mabel_uk
2
5 days ago
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I talk alot about the meaning behind the statements on the tops, about the origins of This is Mabel and the struggle of mental health but here are some things you might not know about This is Mabel. by @mabel_uk
6
8 days ago
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If the algorithm sent you here, it’s for a reason.

Welcome to your boundaries era!!!

#thisismabel #nope #justassheis #boundaries #boxytee by @mabel_uk
0
12 days ago
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This might not be for everyone any that's ok, neither were they.

In a world where everyone is looking and sounding increasingly similar its important to us to champion individuality and unique style. 

I've always said to Mabel, like would be boring if we looked and dressed the same and this new t-shirt is an extension of that. 

Introducing SHE ROCKS!!! Our ode to six women who defined a generation and pushed the boundaries of style and music in a male dominated industry. They raised their voices and didn't conform to beauty or social standards whilst contributing to the soundtrack of a generation. 

It's ironic (sorry) that the girls raised on this music are now hitting a point in their lives where they are again pushing boundaries, learning to say nope and finding there voices again.. just as they are!!!!

In three style and multiple colours, because one style doesn't not fit all! by @mabel_uk
7
12 days ago
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Look guys I’m on the Tele!!!

Local news asked me to come in and share @mabel_uk on the back of @smallbizsatuk nations favourite business. Very out of my comfort zone and I can’t watch it but I’m happy to spread the word.

It will be on YouTube and I’ll share the link when I have it, please be kind!!! 🫣 by @mabel_uk
23
13 days ago
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The founder update you all wait for 😂.

It’s been a random few weeks coming back from @ideas_fest straight into a tv interview then chat with a journalist, not what I envisioned but saying nope to imposter syndrome and just going with all the opportunities.

Anxiety is something I deal with everyday regardless of what going on in my life, I can be completely fine all day then get the familiar chest tightening out of nowhere because my brain has decided to prepare for attack if I have a though about an email. 

It’s also not about being nervous or shy, it’s your body feeling under threat and not telling the difference between making a cup of tea and being chased by a lion and reacts like the latter 😩

Talking about it has helped others recognise symptoms themselves or helped them not feel so ‘weird’ going through it. I’ve talked ALOT about my experiences over the last few weeks and sometimes it’s really easy other times incredibly triggering but I’ll keep sharing as I could’ve saved a few years of my life if I’d known my physical symptoms could be down don’t my mental state.

This is Mabel maybe be known for our nope sweater but , mental health, motherhood, music and finding the ferocity of a little girl will always be the backbone. by @mabel_uk
2
14 days ago
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